Caitlin Thexton ✓
Subscribers
230K
Total Views
228.51M
Videos
933
Channel age
17 yrs
Est. monthly earnings
$191 – $574
💰 Suggested sponsorship rate
$3.4K – $5.5K / integration
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
~191.5K
views / video
How we estimate
~4.78M recent monthly views × an estimated ad RPM of
$3.85–$7.43 per 1,000 views —
adjusted for Lifestyle (sociology) content and a US audience.
About 100% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $2.3K – $6.9K.
Excludes sponsorships, memberships & merch. Full methodology →
Known for
6.84M views
which one 🤔 #rarebeauty #blush #makeup #makeupshorts #relatable #beautytips #sephora #sephorahaul
283.4K views
Sephora vlog #haul #makeup #sephora #sephorahaul #soldejaneiro #beauty #skincare #glowrecipe #rhode
183K views
Sephora favs under $25 #makeup #makeupshorts #sephora #sephorahaul #beauty #beautytips #beautyhaul
131.7K views
I love minis🥰 #makeupshorts #makeup #mini #beauty #rarebeauty #sephora #makeuplook #relatable #haul
📈 Performance
Typical video
25.7K–50.8K views
Median 36.5K — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
5.8× / week
Most active on Wednesdays — consistent output keeps an engaged, sponsor-ready audience.
191.5K
Avg views / video
2.4K
Avg likes
117
Avg comments
1.31%
Engagement rate
5.8
Uploads / week
244.9K
Lifetime avg / video
994
Views / subscriber
100%
Shorts (recent views)
Engagement rate = (likes + comments) ÷ views across recent videos.
💡 Did you know?
🗓️Joined YouTube in 2008 — 17 years ago.
🏆Ranked #3,552 among all influencers on SocialDB.
🎯Top Lifestyle (sociology) influencer — #598 in the niche.
👁️Averages 191.5K views per video.
📤Posts about 5.8× per week.
💬1.31% engagement rate.
📱100% of recent uploads are Shorts.
🏅Earned the Silver Play Button for passing 100K subscribers.
🛡️ Audience credibility
44/100
Fair
- Est. 67% real, active audience · High fake-follower risk.
- 1.31% engagement — below the ~3.5% typical for this size.
Est. authentic audience
67%
Fake-follower risk
High
Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a planning estimate, not connected analytics.
Gender split
Male 22% Female 78%
Age · peak 18-24
13-1711%
18-2430%
25-3429%
35-4419%
45+11%
Top geographies
- United States46%
- United Kingdom8%
- Canada7%
- Australia4%
- India5%
Likely interests
EntertainmentLifestyleTrending
💚 Brand affinity
EstimatedBrands Caitlin Thexton's audience is most likely to respond to — from detected sponsorships in this niche.
Amazon Affiliate
Shopify
About
self care/lifestyle, morning routines, Sephora vlogs, and beauty reviews 🎀
📧
TikTok: @theglowjourney
Instagram: @caitlinthexton
📧
TikTok: @theglowjourney
Instagram: @caitlinthexton
📸 Gallery
Recent videos
Sephora sale! #sephora #makeup #sephorahaul #beautytips #beautyshorts #perfume #lipgloss #shopping
19.8K views · 2 days ago
rating lip products #makeupreview #lipgloss #makeuplover #shorts #beautyproducts #makeupshorts #haul
17K views · 4 days ago
Claire’s makeup section #makeup #makeupshorts #shopping #relatable #beauty #lipgloss #lipbalm #haul
26.2K views · 4 days ago
Sephora favs! #rarebeauty #sephora #makeup #shorts #skincare #beauty #beautyhaul #beautytips #haul
39.3K views · 4 days ago
what to get at Sephora #sephora #makeup #makeupshorts #beauty #beautytips #sephorahaul #haul #short
26.2K views · 6 days ago
Get all of your summer must-haves at CVS! Shop online or in app #CVSPartner #AD #SummerOnWithCVS
6.5K views · 7 days ago
new at Sephora! #makeup #sephora #sephorahaul #beautytips #beauty #beautyshorts #skincare #shopping
41.1K views · 8 days ago
Rhode haul #sephora #rhode #skincare #makeup #makeuphaul #beautyproducts #shopping #makeuptips #haul
21.2K views · 10 days ago
roughly $50! #sephora #sephorahaul #makeupshorts #makeuphaul #makeup #beautytips #beautyshorts #haul
36.9K views · 11 days ago
products I used up #makeup #makeupshorts #shorts #beauty #beautytips #lipgloss #skincare #sephora
13.9K views · 11 days ago
which one 🤔 #rarebeauty #blush #makeup #makeupshorts #relatable #beautytips #sephora #sephorahaul
6.84M views · 12 days ago
amika liters are on sale at @ultabeauty🧡 #amikapartner #ulta #ultabeauty #haircareroutine #ultahaul
18.1K views · 13 days ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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