Business Standard ✓

YouTube @businessstandard Society 📍 India

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Subscribers

695K

🔥 Buzz rank

#2,227 ▲28

Total Views

209.04M

Videos

14.9K

Channel age

16 yrs

Est. monthly earnings

$2.2K – $4.3K

📊 Content format · share of recent views

13%

▶️ 87%

⚡ Shorts 13% · ▶️ Long-form 87% — brands place & price integrations differently across the two.

How we estimate

~2.86M recent monthly views × an estimated ad RPM of $0.88–$1.69 per 1,000 views — adjusted for Society content and a IN audience. About 13% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $26.4K – $51.1K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

119.4K views Inside India’s first private gold mine and why it matters | Swarnagiri | Gold production

81.5K views IndiGo launches 'Lite' fare: What changes for flyers | Indigo airlines | Cheap flight tickets

76.8K views Key financial changes from July 1: What taxpayers, travellers & Aadhaar card holders should know

44.1K views Video | Japanese PM Sanae Takaichi plays santoor during India visit

▶️ Featured Video

119.4K views

🎯 Reach quality

Subscriber activation · Modest

1.5%

Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.

Recent vs all-time

-23%

Recent videos average 10.7K vs an all-time 14K/video — recent uploads run below the all-time norm — much of the lifetime views sit in an older catalogue.

📈 Performance

Typical video

958–4.7K views

Median 1.9K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

62.1× / week

Most active on Tuesdays — consistent output keeps an engaged, sponsor-ready audience.

10.7K

Avg views / video

Avg likes

Avg comments

1.02%

Engagement rate

62.1

Uploads / week

14K

Lifetime avg / video

301

Views / subscriber

13%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2009 — 16 years ago.

🏆Ranked #3,022 among all influencers on SocialDB.

🎯Top Society influencer — #122 in the niche.

👁️Averages 10.7K views per video.

📤Posts about 62.1× per week.

💬1.02% engagement rate.

🚀Gained 2K subscribers in the last 7 days.

📱13% of recent uploads are Shorts.

🛡️ Audience credibility

38/100 Low

Est. 63% real, active audience · High fake-follower risk.
Low view-through (~1.5%) — many subscribers don't watch, a sign of an inactive or inflated audience.
Verified account.
Established account (16+ years old).
1.02% engagement — below the ~3.5% typical for this size.

Est. authentic audience

63%

Fake-follower risk

High

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 53% Female 47%

Age · peak 25-34

13-1710%

18-2429%

25-3433%

35-4418%

45+10%

Top geographies

India58%
United States12%
United Kingdom5%
Pakistan4%
United Arab Emirates3%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Business Standard's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Robinhood

Coinbase

NordVPN

Shopify

HelloFresh

Webull

Incogni

Raycon

Saily

About

Business Standard videos keep you updated with the latest from the world of economy, business & finance. Your search for the latest news ends on the Business Standard YouTube channel. A one-stop solution for business updates, news, explainers, 'decoded' & interviews from the world of tech, banking, finance, markets, sports & manufacturing. Be informed about stock markets, personal finance-related developments & policy changes in the country. Like, Share and Subscribe to our channel for daily information on Stocks in News, IPO-related news, Market Updates, Business Ideas. We also cover the Union Budget, policy changes by the government, & important news from across the globe. Press the bell Icon 🔔 to get all the notification & updates from the Business Standard YouTube channel