BabsBeauty ✓

YouTube @babsbeauty Lifestyle (sociology) 📍 United States

⚔ Compare ☆ Watch Own this channel?

🤝

Make a deal with BabsBeauty

🔒 Paid proposals held safely in escrow — released only when the work's approved.

💰 Sponsorship Deal 🤝 Collab Deal 🎬 UGC Clip 🎙️ Book Podcast 🎤 Book Event Appearance

Subscribers

415K

🔥 Buzz rank

#99,039 ▲7896

Total Views

59.8M

Videos

936

Channel age

11 yrs

Est. monthly earnings

$334 – $645

📊 Content format · share of recent views

⚡ 14%

▶️ 86%

⚡ Shorts 14% · ▶️ Long-form 86% — brands place & price integrations differently across the two.

How we estimate

~100.8K recent monthly views × an estimated ad RPM of $3.85–$7.43 per 1,000 views — adjusted for Lifestyle (sociology) content and a US audience. About 14% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $4K – $7.7K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

147.3K views BEST Black Friday & Cyber Monday Beauty Deals! #makeup #blackfriday #beautysale

41.7K views HOURGLASS AMBIENT LIGHTING EDIT UNLOCKED PALETTES 2025 | DEER, SWAN, & FOX!

32.3K views HUGE SEPHORA HAUL OCTOBER 2025!

30.8K views SEPHORA SALE RECOMMENDATIONS! HOLIDAY 2025!

▶️ Featured Video

41.7K views

📈 Performance

Typical video

12.2K–22.8K views

Median 17.5K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

1.1× / week

Most active on Mondays — consistent output keeps an engaged, sponsor-ready audience.

21K

Avg views / video

1.3K

Avg likes

162

Avg comments

7.1%

Engagement rate

1.1

Uploads / week

63.9K

Lifetime avg / video

144

Views / subscriber

14%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2014 — 11 years ago.

🏆Ranked #3,372 among all influencers on SocialDB.

🎯Top Lifestyle (sociology) influencer — #515 in the niche.

👁️Averages 21K views per video.

📤Posts about 1.1× per week.

💬7.1% engagement rate.

📱14% of recent uploads are Shorts.

🏅Earned the Silver Play Button for passing 100K subscribers.

🛡️ Audience credibility

78/100 Good

Est. 86% real, active audience · Low fake-follower risk.
7.1% engagement — above the ~3.5% typical for this size.

Est. authentic audience

86%

Fake-follower risk

Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 26% Female 74%

Age · peak 25-34

13-1710%

18-2429%

25-3433%

35-4418%

45+10%

Top geographies

United States46%
United Kingdom8%
Canada7%
Australia4%
India5%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands BabsBeauty's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Shopify

Epidemic Sound

Surfshark

BetterHelp

Nebula

Incogni

Genshin Impact

Saily

Audible

About

I'm a self proclaimed beauty lover that brings close up, filter free reviews without the fluff. I post detailed, in depth reviews as well as makeup tips & tricks I've learned from being a part of the beauty community for over 10 years. My main goal is to connect with fellow beauty lovers & recommend the absolute best products on the market! #MakeupTrends #tryingnewmakeup #makeupreviews #newmakeup #almost40 #makeuphacks #Makeup #Sephora #Ulta #ViralMakeup #NewMakeup #natashadenona #armanibeauty #luxurybeauty #Beauty #Luxury #highendmakeup #NewLaunches #dior #yslbeauty #MakeupReleases #MakeupTutorial #BestMakeup #NewatSephora #worstmakeup #Viral #makeup2026