Auto Focus

Auto Focus ✓

YouTube @autofocus Lifestyle (sociology)
Visit YouTube 💰 Sponsor Auto Focus 🤝 Collab with Auto Focus 🎤 Book Event Appearance ⚔ Compare ☆ Watch Own this channel?
Subscribers
1.26M
🔥 Buzz rank
#98,245 ▲8057
Total Views
170.9M
Videos
139
Channel age
3 yrs
Est. monthly earnings
$6.5K – $12.6K
📊 Content format · share of recent views
⚡ 14%
▶️ 86%
⚡ Shorts 14%  ·  ▶️ Long-form 86% — brands place & price integrations differently across the two.
How we estimate
~3.01M recent monthly views × an estimated ad RPM of $2.51–$4.83 per 1,000 views — adjusted for Lifestyle (sociology) content. About 14% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $78.1K – $150.7K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

This Car is also a Boat (Literally)3.03M views This Car is also a Boat (Literally) Slate Truck First Look: The $25,000 Modular EV!2.43M views Slate Truck First Look: The $25,000 Modular EV! Volvo EX90 - Rolls Royce Luxury, Model X Price!2.18M views Volvo EX90 - Rolls Royce Luxury, Model X Price! Living with Xiaomi's Electric Car - It's Insane.2.17M views Living with Xiaomi's Electric Car - It's Insane.

▶️ Featured Video

2.43M views
Slate Truck First Look: The $25,000 Modular EV!

📈 Performance

Typical video
500.8K–968.8K views
Median 723.1K — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
0.8× / week
Most active on Tuesdays — consistent output keeps an engaged, sponsor-ready audience.
923.1K
Avg views / video
25.7K
Avg likes
2.1K
Avg comments
3.02%
Engagement rate
0.8
Uploads / week
1.23M
Lifetime avg / video
136
Views / subscriber
14%
Shorts (recent views)
Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2022 — 3 years ago.
🏆Ranked #1,588 among all influencers on SocialDB.
🎯Top Lifestyle (sociology) influencer — #209 in the niche.
👁️Averages 923.1K views per video.
📤Posts about 0.8× per week.
💬3.02% engagement rate.
📱14% of recent uploads are Shorts.
🏅Earned the Gold Play Button for passing 1M subscribers.

🛡️ Audience credibility

78/100 Good
  • Est. 86% real, active audience · Low fake-follower risk.
  • 3.02% engagement — above the ~2% typical for this size.
Est. authentic audience
86%
Fake-follower risk
Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 20% Female 80%
Age · peak 18-24
13-177%
18-2431%
25-3430%
35-4420%
45+12%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Auto Focus's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps Shopify Epidemic Sound Surfshark Nebula Incogni Audible Genshin Impact BetterHelp Saily

About

Car videos from Marques Brownlee and Miles Somerville!

📸 Gallery

Slate Truck First Look: The $25,000 Modular EV! 2026 Nissan Leaf Graduated from Glow-Up University Ferrari Luce is the Most Controversial Ferrari Ever The Closest thing to a Tesla "Model 2" - And it's Great. But is it an AMG though? Subaru Doesn't Want to Make EVs. Mercedes CLA EV is a Great Fighter in a Dying Sport Little Tikes Cozy Coupe Review

Recent videos

Slate Truck First Look: The $25,000 Modular EV!
2.43M views · 15 days ago
2026 Nissan Leaf Graduated from Glow-Up University
556.1K views · 1 month ago
Ferrari Luce is the Most Controversial Ferrari Ever
1.56M views · 1 month ago
The Closest thing to a Tesla "Model 2" - And it's Great.
642.9K views · 1 month ago
But is it an AMG though?
430.6K views · 1 month ago
Subaru Doesn't Want to Make EVs.
491.2K views · 2 months ago
Mercedes CLA EV is a Great Fighter in a Dying Sport
500.8K views · 2 months ago
Little Tikes Cozy Coupe Review
342.2K views · 3 months ago
The Porsche Cayenne Electric Turbo is Mind Blowing.
259.9K views · 3 months ago
Rivian R2 is Easter Egg Maxing!
729.9K views · 3 months ago
Audi RS E-Tron GT: Stuck Between a Rock and a Porsche Place
397.1K views · 4 months ago
There's Only 2 Problems with the Polestar 4
630.4K views · 4 months ago

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

Trakin Tech Tamil Trakin Tech Tamil 46% PC Tech Talk PC Tech Talk 44% Kiran Kashyap Kiran Kashyap 43% HotandFlashy HotandFlashy 43% Facts With Gigi 94 Facts With Gigi 94 41% RJ PRAVEEN RJ PRAVEEN 41%

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