Anthony Rahayel ✓

YouTube @ngno Food 📍 United Arab Emirates

⚔ Compare ☆ Watch Own this channel?

🤝

Make a deal with Anthony Rahayel

🔒 Paid proposals held safely in escrow — released only when the work's approved.

💰 Sponsorship Deal 🤝 Collab Deal 🎬 Hire for UGC 🎙️ Book Podcast 🎤 Book Event Appearance

Subscribers

4.33M

🔥 Buzz rank

#722 ▲5

Total Views

274.9M

Videos

13.1K

Channel age

18 yrs

Est. monthly earnings

$535 – $1.1K

📊 Content format · share of recent views

⚡ 93%

⚡ Shorts 93% · ▶️ Long-form 7% — brands place & price integrations differently across the two.

How we estimate

~1.89M recent monthly views × an estimated ad RPM of $3.47–$6.68 per 1,000 views — adjusted for Food content and a AE audience. About 93% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $6.4K – $13.3K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

18.5K views Booza

15.6K views Leaving the Plane; Landing in Melbourne

14K views Downtown Dubai

13.8K views Lebanon Here We Come: A Family Trip

🎯 Reach quality

Subscriber activation

0.15%

Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.

Recent vs all-time

-70%

Recent videos average 6.3K vs an all-time 21K/video — recent uploads run below the all-time norm — much of the lifetime views sit in an older catalogue.

📈 Performance

Typical video

2.8K–5.1K views

Median 3.7K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

103.2× / week

Most active on Thursdays — consistent output keeps an engaged, sponsor-ready audience.

6.3K

Avg views / video

Avg likes

Avg comments

0.87%

Engagement rate

103.2

Uploads / week

21K

Lifetime avg / video

Views / subscriber

93%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2007 — 18 years ago.

🏆Ranked #681 among all influencers on SocialDB.

🎯Top Food influencer — #23 in the niche.

👁️Averages 6.3K views per video.

📤Posts about 103.2× per week.

💬0.87% engagement rate.

🚀Gained 10K subscribers in the last 7 days.

📱93% of recent uploads are Shorts.

🛡️ Audience credibility

38/100 Low

Est. 63% real, active audience · High fake-follower risk.
Low view-through (~0.1%) — many subscribers don't watch, a sign of an inactive or inflated audience.
Verified account.
Established account (18+ years old).
0.87% engagement — below the ~2% typical for this size.

Est. authentic audience

63%

Fake-follower risk

High

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 37% Female 63%

Age · peak 18-24

13-1711%

18-2430%

25-3429%

35-4419%

45+11%

Top geographies

United Arab Emirates52%
United States14%
United Kingdom6%
India5%

Likely interests

FoodCookingRecipesDining

💚 Brand affinity

Estimated

Brands Anthony Rahayel's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

BetterHelp

AG1

Saily

Shopify

Epidemic Sound

Whyze Labs Step

Rosetta Stone

HelloFresh

Whoop

About

"FOOD, COOKING, DISCOVERIES, NATURE, CULTURE, TRAVEL" Dubai-Based Consultant, Food and Travel Blogger; On the plane to share with you, people's Lives, food, and travel experiences. I’m Anthony Rahayel, a dental surgeon turned photographer, content creator, street food expert, advocate of great food, YouTuber, influencer, published author, TEDx Speaker, TV presenter. I'm the founder of the Middle East's first street food market in 2015 Spreading happiness & connecting with people is what I do. Awarded; World Street Food Blogger 2019, World Best Food Account 2020 I travel to connect cultures, find heritage similarities, and invite the youth to return to their roots. I aim to find forgotten heroes, connect cultures, uncover hidden gems, and document our rich heritage while empowering people and reuniting Arabs through their culture.