Anitta✓

YouTube @anitta Pop Music

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Make a deal with Anitta

🔒 Paid proposals held safely in escrow — released only when the work's approved.

Subscribers

18.4M

Total Views

9.77B

Videos

382

Channel age

14 yrs

Est. monthly earnings

$8.1K – $15.6K

🧰 Free analysis for Anitta

🕵️ Fake follower check 📊 Engagement rate 💰 What they charge

📊 Content format · share of recent views

11%

▶️ 89%

⚡ Shorts 11% · ▶️ Long-form 89% — brands place & price integrations differently across the two.

How we estimate

~7.89M recent monthly views × an estimated ad RPM of $1.14–$2.20 per 1,000 views — adjusted for Pop Music content. About 11% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $96.8K – $187.2K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

8.76M views Anitta - EQUILIBRIVM II

5.25M views Anitta - Deus Existe (Official Music Video)

1.71M views Anitta, KBrum - Sal Grosso (Official Music Video)

776.8K views Foi incrível me apresentar na abertura da Copa do Mundo de 2026. ✨⚽

▶️ Featured Video

8.76M views

🎯 Reach quality

Subscriber activation · Modest

2.1%

Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.

Recent vs all-time

-98%

Recent videos average 388.7K vs an all-time 25.57M/video — recent uploads run below the all-time norm — much of the lifetime views sit in an older catalogue.

📈 Performance

Typical video

17.7K–89.7K views

Median 42.3K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

4.7× / week

Most active on Wednesdays — consistent output keeps an engaged, sponsor-ready audience.

388.7K

Avg views / video

10.6K

Avg likes

700

Avg comments

2.9%

Engagement rate

4.7

Uploads / week

25.57M

Lifetime avg / video

531

Views / subscriber

11%

Shorts (recent views)

3m 16s

Typical video length

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Facts

🗓️Joined YouTube in 2011 — 14 years ago.

🏆Ranked #131 among all influencers on SocialDB.

🎯Top Pop Music influencer — #3 in the niche.

👁️Averages 388.7K views per video.

📤Posts about 4.7× per week.

💬2.9% engagement rate.

📱11% of recent uploads are Shorts.

🏅Earned the Diamond Play Button for passing 10M subscribers.

🛡️ Audience credibility

72/100

Good Credibility score

82%

Real Real audience

Low Fake-follower risk

High Data confidence

Est. 82% real, active audience · Low fake-follower risk.
Low engagement (~2.1% of subscribers watch each video) — a sign of an inflated or inactive audience.
Verified account.
Established account (14+ years old).
2.9% engagement — above the ~2% typical for a YouTube account this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 53% Female 47%

Age · peak 18-24

13-177%

18-2431%

25-3430%

35-4420%

45+12%

Top geographies

United States34%
India11%
United Kingdom8%
Brazil6%
Indonesia5%

Likely interests

MusicConcertsEntertainment

💚 Brand affinity

Estimated

Brands Anitta's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

AG1

Saily

Fiverr

DJIUSA Nandy sisters

SeatGeek

Skillshare

Korba Visuals Junglee Music

About

Official channel of Brazilian popstar Anitta. Check out performances and all music videos, including the hits Envolver, Boys Don't Cry, Girl From Rio, Me Gusta (feat. Cardi B & Myke Towers), Downtown (feat. J Balvin), Vai Malandra (feat. Mc Zaac, Maejor, Tropkillaz & DJ Yuri Martins) and Bang. Subscribe now! Canal oficial de la estrella pop brasileña Anitta. Mira las actuaciones y todos los videoclips, incluso los éxitos Envolver, Boys Don't Cry, Girl From Rio, Me Gusta (feat. Cardi B y Myke Towers), Downtown (feat. J Balvin), Vai Malandra (feat. Mc Zaac, Maejor, Tropkillaz y DJ Yuri Martins) y Bang. ¡Suscríbese ahora! Canal oficial da popstar brasileira Anitta. Confira as apresentações e todos os videoclipes, incluindo os sucessos Envolver, Boys Don't Cry, Girl From Rio, Me Gusta (feat. Cardi B e Myke Towers), Downtown (feat. J Balvin), Vai Malandra (feat. Mc Zaac, Maejor, Tropkillaz & DJ Yuri Martins).