Aitch ✓

YouTube @aitch Pop Music 📍 United Kingdom

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Subscribers

1.13M

🔥 Buzz rank

#84,334 ▲2073

Total Views

469.18M

Videos

340

Channel age

8 yrs

Est. monthly earnings

$545 – $1.1K

📊 Content format · share of recent views

⚡ 42%

▶️ 58%

⚡ Shorts 42% · ▶️ Long-form 58% — brands place & price integrations differently across the two.

How we estimate

~526.7K recent monthly views × an estimated ad RPM of $1.75–$3.38 per 1,000 views — adjusted for Pop Music content and a GB audience. About 42% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $6.5K – $12.7K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

1.15M views Trying a fried mars bar 🍫

1.04M views Aitch - TILL L4TE (feat. Pozer)

800.1K views Aitch - LUV? (feat. @annemarie )

583.9K views Aitch - RMB (Ring My Bell) [Official Music Video]

▶️ Featured Video

1.04M views

📈 Performance

Typical video

36.6K–116.4K views

Median 58.3K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

0.8× / week

Most active on Thursdays — consistent output keeps an engaged, sponsor-ready audience.

158.1K

Avg views / video

3.3K

Avg likes

114

Avg comments

2.15%

Engagement rate

0.8

Uploads / week

1.38M

Lifetime avg / video

415

Views / subscriber

42%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2017 — 8 years ago.

🏆Ranked #1,449 among all influencers on SocialDB.

🎯Top Pop Music influencer — #31 in the niche.

👁️Averages 158.1K views per video.

📤Posts about 0.8× per week.

💬2.15% engagement rate.

📱42% of recent uploads are Shorts.

🏅Earned the Gold Play Button for passing 1M subscribers.

🛡️ Audience credibility

90/100 Excellent

Est. 93% real, active audience · Low fake-follower risk.
Healthy view-through — roughly 14% of subscribers watch each video.
2.15% engagement — above the ~2% typical for this size.

Est. authentic audience

93%

Fake-follower risk

Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 54% Female 46%

Age · peak 25-34

13-1710%

18-2429%

25-3433%

35-4418%

45+10%

Top geographies

United Kingdom44%
United States18%
Ireland5%
Australia5%
Canada4%

Likely interests

MusicConcertsEntertainment

💚 Brand affinity

Estimated

Brands Aitch's audience is most likely to respond to — from detected sponsorships in this niche.

Patreon

Keeps

Amazon Affiliate

Fiverr

Skillshare

Bavaria

korba

Squarespace

YouTube Music Live

AG1

About

Aitch is a British Rapper and Songwriter hailing from New Moston in North Manchester. His solo breakthrough single "Straight Rhymez" has garnered over 20 million views and brought him to the attention of Global Superstar Ed Sheeran who recuited him for the remix to the smash hit "Take Me Back To London" which ended up number one on its release. His song "Rain" has garnered over 50 million views on YouTube achieving Platinum Certification in the UK and Australia.

Follow Aitch:
Instagram: @Aitch
Twitter: @Officialaitch
Snapchat: @Aitchnq

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