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Followers
318.2K
Posts
236.2K
Following
4.9K
Account age
17 yrs
💰 Suggested sponsorship rate
$1.8K – $2.9K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🧰 Free analysis for Waitrose & Partners
Known for
334.8K views
Introducing... Merlonay! 🍷
This fool-proof bottle lets you blend your own rosé wine, making it as pink or pale as you like.
Mix 10ml of red with 165ml of white for a delicate Provençal pink, or 65ml of red with 100ml of white for a deep-coloured rosé.
138.9K views
When watching the TV, ends up becoming an investigation! 🕵️🔍 Share your theories below to help us turn up the heat. Will we crack the case in part 2? @Vicky_McClure @martin_compston
#WaitroseMystery #ChristmasAtWaitrose #WaitroseChristmasAd
📊 Post performance
334.8K
Avg views / post
1.1×
Reach vs followers
Jun 2009
On X since
🔥 Top post: Time to stock up the wine cabinet! Our 25% off six bottles of wi · 571.9K views
📊 Activity & format
Posting cadence
0.04 / week
A lower-frequency account — each post lands with more weight.
Content mix
Mostly video
Recent: 8 video · 7 image · 3 text.
Follower / following
64×
Follows 4.9K back. A strong ratio — an audience that follows them, not a follow-for-follow network.
Recent posts
View on X ↗▶
When watching the TV, ends up becoming an investigation! 🕵️🔍 Share your theories below to help us turn up the heat. Will we crack the case in part 2? @Vicky_McClure @martin_compston
#WaitroseMystery #ChristmasAtWaitrose #WaitroseChristm…
Introducing... Merlonay! 🍷
This fool-proof bottle lets you blend your own rosé wine, making it as pink or pale as you like.
Mix 10ml of red with 165ml of white for a delicate Provençal pink, or 65ml of red with 100ml of white for a dee…
Good luck to one of our own, Dan Bayliss, who hopes to become a giant killer tonight. Dan's one of our Henley drivers and captain of Bracknell Town, who take on Ipswich Town in the @EmiratesFACup first round ⚽️🏆
▶
@AldiUK @Tesco @sainsburys @asda @Morrisons @coopuk Cecil is a caterpillar of the community...count us in! 🥰 #caterpillarsforcancer
@AldiUK @sainsburys @Tesco @asda Cecil is watching from the sidelines 👀
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We're working with our trusted farmers and charity @FareShareUK to donate fresh food which aims to make 1 million meals. Our farmers will redirect five million apples, sweet baby sprouts, carrots &
and mushrooms for vulnerable families…
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@sainsburys We want to #GiveALittleLove @sainsburys - we love that your Christmas ads are representing a modern Britain and highlighting the diverse range of communities we have in our country.
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We have signed up as part of the child food poverty task force – a unifying step to identifying a long-term solution to child food poverty in the UK #EndChildFoodPoverty
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Calling all kids! We need your help designing a SuperBear to grace our shelves this Christmas. All proceeds will go to the NHS in support of all their incredible work.
Share your designs using the hashtag #DesignYourSuperBear by 8th May.…
A few changes we're making to help those in the NHS.
We haven’t sold eggs from caged hens since 2001 and became the first supermarket to sell only free-range hen eggs, including those used as ingredients, back in 2008.
💡 Facts
🗓️Joined X in 2009 — 17 years ago.
👁️Averages 334.8K views per post.
📤Posts about 0× per week.
💬1.15% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.
🛡️ Audience credibility
60/100
Fair
Credibility score
82%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 82% real, active audience · Low fake-follower risk.
- Engagement (~1.1× of followers engage each post) is around typical for X.
- Organic base — far more followers than accounts it follows.
- Established account (17+ years old).
- 1.15% engagement — below the ~14.4% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
About
The home of food lovers! 💚
📸 Gallery
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
guftrup
18%
Rahul Shivshankar
17%
Amar
15%
Salman Khan Films
14%
First We Feast
12%
Old School RuneScape
12%
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