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7.1M influencer listings 🏢82.1K sponsor listings 🌍100.7B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🦋3.1M Bluesky creators 🎙️1.4M podcast creators 🟣1.2M Twitch creators 📈454.4K Pinterest creators 🥊235K Kick creators 𝕏219.4K X creators 🐘210K Mastodon creators 171.6K YouTube creators 🎵104.1K TikTok creators ✈️94.4K Telegram creators 🎮12.2K Discord creators 📈4.9K Substack creators 🎬4.6K Rumble creators 🧵2.9K Threads creators 7.1M influencer listings 🏢82.1K sponsor listings 🌍100.7B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🦋3.1M Bluesky creators 🎙️1.4M podcast creators 🟣1.2M Twitch creators 📈454.4K Pinterest creators 🥊235K Kick creators 𝕏219.4K X creators 🐘210K Mastodon creators 171.6K YouTube creators 🎵104.1K TikTok creators ✈️94.4K Telegram creators 🎮12.2K Discord creators 📈4.9K Substack creators 🎬4.6K Rumble creators 🧵2.9K Threads creators
UPI

UPI Add us as a preferred source on Google

X @upi_npci
🔄 Data last refreshed 25 days ago
🤝

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🔒 Paid proposals held safely in escrow — released only when the work's approved.

Every booking is a normal escrow-protected deal.

Followers
225.3K
Posts
48.4K
Following
142
Account age
10 yrs
🎁 Free analysisfor UPI

Known for

📊 Post performance

1.3M
Avg views / post
5.8×
Reach vs followers
Aug 2016
On X since

🔥 Top post: A doctor receives a message urging him to download an app and in · 7.2M views

📊 Activity & format

Posting cadence
0.1 / week
A lower-frequency account — each post lands with more weight.
Content mix
Mostly video
Recent: 11 video · 1 image · 6 text.
Follower / following
1.6K×
Follows 142 back. A strong ratio — an audience that follows them, not a follow-for-follow network.
Verification
✓ X Premium
A paid X Premium (Blue) verified account.

Recent posts

View on X ↗
🔥 Top post A doctor receives a message urging him to download an app and invest to double his money overnight. Will he fall for the tempting offer or make a wise choice? To find out what happens, watch the full video. #MainMoorkhNahiHoon. @NPCI_NPCI @dilipasbe @TripathiiPankaj #NPCI #UP… 7.2M❤ 2.9K🔁 285
Daily life ka feel hi alag ho jaata hai, jab log ek dusre ko appreciate karna apni aadat bana lete hain. Aapki #UPIWaaliZindagi mein bhi aisa koi moment ho, toh tell us below! #UPI #UPIChalega #LifeWithUPI #AppreciationWaaliZindagi 11.4K❤ 21🔁 22 UIDAI Face Authentication for UPI PIN set is here! 👀✨ A secure, cardless, and instant way for millions of users to join the UPI ecosystem with ease. Taking digital payments forward- simple, safe, and universal. 💳🚀 #UPI #DigitalPayments … 11.7K❤ 310🔁 42 Now live on UPI: Biometric Authentication 🔐✨ Faster, simpler, and more secure with device-based fingerprint and face verification — making transactions truly effortless. #UPI #UPIChalega #GFF2025 55.5K❤ 1.3K🔁 191 Instant Payments: That's Us 347.8K❤ 9.1K🔁 601 The wait was long, but the reward came through. 🥳🥳🥳 Congratulations, #RCB! #UPI #UPIChalega #RCBvPBKS #IPL #UPICulture 17.4K❤ 1.2K🔁 142 Jahaan bhajan, wahaan gyaan! 🎶🙏 At Kumbh, we turned bhajans into lessons on staying safe from financial frauds. Want to see how? Watch here! 👇👇👇 #UPI #UPIChalega #UPIAtKumbh #MainMoorkhNahiHoon 1.3M❤ 867🔁 79 An employee receives a message from an unknown number which has his boss’s photo as the display picture. The scammer asks him to buy gift cards and send them to his personal e-mail immediately. Will the employee follow the fake boss’s orde… 4.2M❤ 1.5K🔁 135 An obedient son receives a message from someone pretending to be his father’s friend, saying he is returning a debt. The scammer then claims that he has mistakenly sent extra money and asks for it back. Will the son fall for this trap or m… 1.1M❤ 360🔁 44 A Moongfaliwala receives a message claiming he has won a lottery and must click on an attached link to claim his prize money. Will he give in to temptation, or find a smart solution? To find out what happens, watch the full video. #MainMo… 5.6M❤ 4.4K🔁 590 An employee receives a message from an unknown number which has his boss’s photo as the display picture. The scammer asks him to buy gift cards and send them to his personal e-mail immediately. Will the employee follow the fake boss’s orde… 4.9M❤ 1.7K🔁 201 An obedient son receives a message from someone pretending to be his father’s friend, saying he is returning a debt. The scammer then claims that he has mistakenly sent extra money and asks for it back. Will the son fall for this trap or m… 6.8M❤ 2.8K🔁 375

💡 Facts

🗓️Joined X in 2016 — 10 years ago.
👁️Averages 1.3M views per post.
📤Posts about 0.1× per week.
💬1.07% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.

🕵️ Fake follower check

Estimated
83/100
Excellent Credibility score
93%
Real Real audience
Low Fake-follower risk
High Data confidence
  • Est. 93% real, active audience · Low fake-follower risk.
  • Strong engagement (~5.8× of followers engage each post) — an active, real audience.
  • Organic base — far more followers than accounts it follows.
  • Verified account.
  • Established account (10+ years old).
  • 1.07% engagement — below the ~14.4% typical for this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

About

Revolutionizing digital payments. Easy, safe, and instant transactions at your fingertips. Powered by @NPCI_NPCI

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Frequently asked questions

How much does UPI charge for a sponsorship?
UPI hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact UPI for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify UPI, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does UPI have?
UPI has 225,267 followers on X.

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