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⭐6.7M influencer listings 🏢78K sponsor listings 🌍92.3B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🦋2.9M Bluesky creators 🎙️1.3M podcast creators 🟣1.1M Twitch creators 📈385.9K Pinterest creators 🥊211.6K Kick creators 𝕏201.8K X creators 🐘200.6K Mastodon creators 115.1K YouTube creators 🎵91.6K TikTok creators ✈️84.3K Telegram creators 🎮11.5K Discord creators 🎬4.6K Rumble creators 📈3.8K Substack creators 🧵2.7K Threads creators ⭐6.7M influencer listings 🏢78K sponsor listings 🌍92.3B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🦋2.9M Bluesky creators 🎙️1.3M podcast creators 🟣1.1M Twitch creators 📈385.9K Pinterest creators 🥊211.6K Kick creators 𝕏201.8K X creators 🐘200.6K Mastodon creators 115.1K YouTube creators 🎵91.6K TikTok creators ✈️84.3K Telegram creators 🎮11.5K Discord creators 🎬4.6K Rumble creators 📈3.8K Substack creators 🧵2.7K Threads creators
tobi lutke

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X @tobi
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🔄 Data last refreshed 27 days ago
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🔒 Paid proposals held safely in escrow — released only when the work's approved.

📣Sponsored postOne tweet with your link and creative. $3,910→ 🧵Sponsored threadA multi-tweet thread — X rewards long-form, threads out-reac… $9,775→ 🎬Sponsored video postA dedicated video tweet — X pushes video hard, so it gets pr… $5,474→ 📌Pinned postA sponsored post pinned to the top of my profile for the mon… $11,730/mo→ 📍Post + pin comboA sponsored post that also stays pinned for a set number of … $6,256→ 🔁Repost / quote-tweet packageI repost or quote-tweet your posts through the month — distr… $7,820/mo→ 🔗Bio link placementYour link in my bio for the month — X allows only one, so it… $5,865/mo→ 🎙️X Spaces appearance / hostI host or feature you in an X Space (live audio) — a branded… $7,820→ 🤝Cross-promo / mutual shoutoutWe shout each other out — a value swap between accounts. Swap→ 🎬UGC HireBranded content for your own channels & ads from $1,711→ 🎙️Podcast guest spotInvite tobi lutke onto your podcast (~45 min, remote) $1,710→ 📞1:1 ConsultPaid video call — advice, coaching or Q&A $274/hr→

Every booking is a normal escrow-protected deal.

Followers
488.7K
Posts
9.4K
Following
2.2K
Account age
19 yrs
🎁 Free analysisfor tobi lutke
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

Known for

Pretty much 6.2M views Pretty much I heard this internal memo of mine is being leaked right now, so here it is: 4.1M views I heard this internal memo of mine is being leaked right now, so here it is: 4chan is suing the UK government over their speech laws. The opening is quite something. 2.6M views 4chan is suing the UK government over their speech laws. The opening is quite something. Yes this is harsh, but the US is well within its rights to demand this. They want the border to be a border. Canada has 2 months notice to implement these demands. If these tariffs hit, it would be incredibly painful for Canadians. 1.8M views Yes this is harsh, but the US is well within its rights to demand this. They want the border to be a border. Canada has 2 months notice to implement these demands. If these tariffs hit, it would be incredibly painful for Canadians.

📊 Post performance

2.6M
Avg views / post
5.4×
Reach vs followers
Jan 2007
On X since

🔥 Top post: Pretty much · 6.2M views

📊 Activity & format

Posting cadence
0.08 / week
A lower-frequency account — each post lands with more weight.
Content mix
Mostly text
Recent: 0 video · 5 image · 13 text.
Follower / following
220×
Follows 2.2K back. A strong ratio — an audience that follows them, not a follow-for-follow network.
Verification
✓ X Premium
A paid X Premium (Blue) verified account.

Recent posts

View on X ↗
🔥 Top post Pretty much 6.2M❤ 106.1K🔁 10.9K
Yea that was a fun one. Thank you for celebrating the glory of entrepreneurship, David. 727K❤ 1.1K🔁 194 This is clearly correct 1.2M❤ 11K🔁 824 4chan is suing the UK government over their speech laws. The opening is quite something. 2.6M❤ 48.7K🔁 5.4K Put it on the front page of all the newspapers 2.7M❤ 11.3K🔁 2K Mark Carney is a great candidate, the Liberal Party is lucky to have him. But after the platform release today, its clear the Party is still in control: it commits Canada to continued economic decline Progress happens in zigs and zags- We… 513.3K❤ 9.3K🔁 1.9K I heard this internal memo of mine is being leaked right now, so here it is: 4.1M❤ 13.1K🔁 2.1K This is what 4%+ GDP looks like 1.8M❤ 12.2K🔁 841 I enjoy this. Nature is healing. 2.8M❤ 15K🔁 1.8K I’m disappointed that trump admin placed the 25% tariffs. I’m disappointed that this is our governments response. I love Canada and want it to thrive. I built Canada’s biggest tech company here because I know it’s a special place. Ca… 5.2M❤ 17.7K🔁 6.3K This kind of insane lock-in on doing something entirely novel happens very very rarely in history. It never happens by accident. And it happens with this frequency only in teams assembled and led by Elon. Hit play and full screen it. Sho… 2.2M❤ 8.3K🔁 1.1K Yes this is harsh, but the US is well within its rights to demand this. They want the border to be a border. Canada has 2 months notice to implement these demands. If these tariffs hit, it would be incredibly painful for Canadians. 1.8M❤ 8.1K🔁 1.5K

💡 Facts

🗓️Joined X in 2007 — 19 years ago.
👁️Averages 2.6M views per post.
📤Posts about 0.1× per week.
💬4.29% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.

🕵️ Fake follower check

Estimated
83/100
Excellent Credibility score
93%
Real Real audience
Low Fake-follower risk
High Data confidence
  • Est. 93% real, active audience · Low fake-follower risk.
  • Strong engagement (~5.4× of followers engage each post) — an active, real audience.
  • Organic base — far more followers than accounts it follows.
  • Verified account.
  • Established account (19+ years old).
  • 4.29% engagement — below the ~14.4% typical for this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

💚 Brand affinity

Estimated

Brands tobi lutke's audience is most likely to respond to — from detected sponsorships in this niche.

Shopify

About

Shopify CEO by day, Dad in evening, hacker at night, Aspiring comprehensivist. + qmd !

📸 Gallery

Pretty much 4chan is suing the UK government over their speech laws. The opening is quite something. I heard this internal memo of mine is being leaked right now, so here it is: Yes this is harsh, but the US is well within its rights to demand this. They want the border to be a border. Canada has 2 months notice to implement these demands. If these tariffs hit, it would be incredibly painful for Canadians. $1,200,001 for our friends at #TeamSeas

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

Kishwer M Rai Kishwer M Rai 17% NFL México NFL México 16% Harmanpreet Kaur Harmanpreet Kaur 15% Herman Miller Herman Miller 13% NEW ACCOUNT: STARTO_INT NEW ACCOUNT: STARTO_INT 12% Epitácio de Melo Epitácio de Melo 10%

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Frequently asked questions

How much does tobi lutke charge for a sponsorship?
tobi lutke hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact tobi lutke for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify tobi lutke, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does tobi lutke have?
tobi lutke has 488,701 followers on X.

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