🤝
Make a deal with The Root
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
536.4K
Posts
173.1K
Following
12.6K
Account age
17 yrs
💰 Suggested sponsorship rate
$3K – $4.9K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🧰 Free analysis for The Root
📊 Activity & format
Posting cadence
0.1 / week
A lower-frequency account — each post lands with more weight.
Content mix
Mostly images
Recent: 7 video · 10 image · 1 text.
Follower / following
43×
Follows 12.6K back. A strong ratio — an audience that follows them, not a follow-for-follow network.
Recent posts
View on X ↗
▶
"[#BTS is] just this group of seven angels brought down on this earth to bless the world with joy, love and bops."
Black members of #BTSARMY open up about stanning @BTS_twt, #BlackOutBTS, and cultural appreciation versus appropriation in …
▶
"My twists have become such a synonymous & a conflated part of not only my personal identity & how I show up in the world, but my political brand. And that's why I think it's important that I'm transparent about this new normal &am…
▶
"Put your voices together and be as loud as possible."
With the threat of nationwide deportation raids looming, @rihanna says we need to stand in solidarity and speak up for our immigrant brothers and sisters in the US.
▶
Today marks the 10 year anniversary of Bernie Mac's passing. Let's reflect on the life of a legend:
Denzel Washington on sustaining a 35-year marriage: 'I do what I'm told and keep my mouth shut!' https://t.co/iAuNoro4Uf
Texas girl who was slammed to the ground by police at a pool party in 2015 wins settlement: https://t.co/KdEdlCSSyc
Kim Kardashian took a break from cultural appropriation to place her plastic nose where it didn't belong and was told to take a stadium of seats: https://t.co/1BWu1sgMc4
You colonizers are in the presence of royalty.
🗣#WAKANDA FOREVER!
#BlackPanther #Oscars
She gave rhythm to a nation
She made you realize that you don’t know what you got until it’s gone
She took CONTROL!
She is the one, the iconic, @JanetJackson! #JanetJacksonAppreciationDay
This kid roasting his teacher for lying about Christopher Columbus is the greatest thing you'll read today: https://t.co/uTOBMKggwQ
Three years ago a life was ended too soon, when a Cleveland officer shot & killed #TamirRice.
▶
ESPN suspended @JemeleHill for voicing her opinion on social media.
Here's her response to people who don't like her outspokenness.
💡 Facts
🗓️Joined X in 2009 — 17 years ago.
📤Posts about 0.1× per week.
💬4.21% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.
🛡️ Audience credibility
52/100
Fair
Credibility score
82%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 82% real, active audience · Low fake-follower risk.
- Limited engagement data — score uses the signals available.
- Organic base — far more followers than accounts it follows.
- Established account (17+ years old).
- 4.21% engagement — below the ~14.4% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
About
The Root is a digital magazine that provides thought-provoking commentary and news from a variety of Black perspectives.
📸 Gallery
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
More like this
Find more →✉ Message The Root
Reaching out to influencers is a Pro feature. Upgrade to message any influencer directly — perfect for brands and agencies booking sponsorships.
- ✓ Message any influencer from their listing
- ✓ The influencer gets notified by email
- ✓ Manage every conversation in one inbox
Already Pro? Log in.
🎤 Event / appearance with The Root
Booking an event / appearance is a Pro feature. Upgrade to book The Root for an in-person or virtual appearance — payment held safely in escrow until the event is done.
- ✓ Book them for events, livestreams, panels & more
- ✓ The Root gets notified by email
- ✓ Fee held in escrow, released after the appearance
Already Pro? Log in.
🚀
You're out of free requests this month
Free accounts get 5 per month. Go Pro for unlimited sponsor pitches, collab requests & sponsorship deals — plus featured placement, the Verified badge, free withdrawals and more.
Upgrade to Pro — $9.95/mo →Your free limit resets on the 1st of next month.