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The Hockey News

The Hockey News✓

X @thehockeynews
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Make a deal with The Hockey News

🔒 Paid proposals held safely in escrow — released only when the work's approved.

📣Sponsored postOne tweet with your link and creative. $2,302→ 🧵Sponsored threadA multi-tweet thread — X rewards long-form, threads out-reac… $5,755→ 🎬Sponsored video postA dedicated video tweet — X pushes video hard, so it gets pr… $3,223→ 📌Pinned postA sponsored post pinned to the top of my profile for the mon… $6,906/mo→ 📍Post + pin comboA sponsored post that also stays pinned for a set number of … $3,683→ 🔁Repost / quote-tweet packageI repost or quote-tweet your posts through the month — distr… $4,604/mo→ 🔗Bio link placementYour link in my bio for the month — X allows only one, so it… $3,453/mo→ 🎙️X Spaces appearance / hostI host or feature you in an X Space (live audio) — a branded… $4,604→ 🤝Cross-promo / mutual shoutoutWe shout each other out — a value swap between accounts. Swap→ 🎬UGC HireBranded content for your own channels & ads from $1,008→ 🎙️Podcast guest spotInvite The Hockey News onto your podcast (~45 min, remote) $1,007→ 📞1:1 ConsultPaid video call — advice, coaching or Q&A $161/hr→

Every booking is a normal escrow-protected deal.

Followers
287.8K
Posts
118.7K
Following
937
Account age
17 yrs
🎁 Free analysisfor The Hockey News
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

Known for

Of course Brady Tkachuk came dressed as a Bond villain 3.1M views Of course Brady Tkachuk came dressed as a Bond villain The Battle of Ontario is gonna be awesome 1.5M views The Battle of Ontario is gonna be awesome This isn’t hockey. This is art. 1.2M views This isn’t hockey. This is art. NHL preseason summed up in one picture 990.5K views NHL preseason summed up in one picture

📊 Post performance

635.3K
Avg views / post
2.2×
Reach vs followers
Mar 2009
On X since

🔥 Top post: Of course Brady Tkachuk came dressed as a Bond villain · 3.1M views

📊 Activity & format

Posting cadence
0.08 / week
A lower-frequency account — each post lands with more weight.
Content mix
Mostly video
Recent: 14 video · 4 image · 0 text.
Follower / following
307×
Follows 937 back. A strong ratio — an audience that follows them, not a follow-for-follow network.
Verification
✓ X Premium
A paid X Premium (Blue) verified account.

Recent posts

View on X ↗
▶ 🔥 Top post Of course Brady Tkachuk came dressed as a Bond villain 3.1M❤ 4.8K🔁 232
▶ Brad Marchand scored two goals directly off faceoffs. And by directly we mean, he deked out the whole Oilers team. Twice. 302.3K❤ 3.6K🔁 273 Plan the parade 635.3K❤ 5.5K🔁 738 ▶ The Battle of Ontario is gonna be awesome 1.5M❤ 13.6K🔁 920 LOOK AT THIS PHOTOGRAPH 145.9K❤ 8.1K🔁 647 ▶ Wayne Gretzky and Gary Bettman’s reaction to OV’s record breaking goal 220.7K❤ 3.8K🔁 340 ▶ Not sure why Auston Matthews left Connor McDavid all alone in the slot 🤷‍♂️ 849.1K❤ 4.2K🔁 794 ▶ No way this happened 15 years ago. Feels like yesterday 475.4K❤ 5.1K🔁 405 NHL preseason summed up in one picture 990.5K❤ 4.5K🔁 441 ▶ This isn’t hockey. This is art. 1.2M❤ 10.8K🔁 607 ▶ “It’s for my mom and dad in Sault Ste. Marie. Hey dad, your name is going on the Cup with Beliveau, Richard, Howe, and Maurice.” Congrats Paul Maurice! 👏 677.6K❤ 9.5K🔁 942 ▶ If you have plans Monday night, cancel them 136.4K❤ 3.6K🔁 374

💡 Facts

🗓️Joined X in 2009 — 17 years ago.
👁️Averages 635.3K views per post.
📤Posts about 0.1× per week.
💬2.2% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.

🕵️ Fake follower check

Estimated
83/100
Excellent Credibility score
93%
Real Real audience
Low Fake-follower risk
High Data confidence
  • Est. 93% real, active audience · Low fake-follower risk.
  • Strong engagement (~2.2× of followers engage each post) — an active, real audience.
  • Organic base — far more followers than accounts it follows.
  • Verified account.
  • Established account (17+ years old).
  • 2.2% engagement — below the ~14.4% typical for this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

About

Hockey has changed. Our standards haven’t. Since 1947, The Hockey News delivers the insight fans actually care about. Subscribe free 👉 http://THN.com/Free

📸 Gallery

Brad Marchand scored two goals directly off faceoffs. And by directly we mean, he deked out the whole Oilers team. Twice. Plan the parade The Battle of Ontario is gonna be awesome LOOK AT THIS PHOTOGRAPH Wayne Gretzky and Gary Bettman’s reaction to OV’s record breaking goal Not sure why Auston Matthews left Connor McDavid all alone in the slot 🤷‍♂️ Of course Brady Tkachuk came dressed as a Bond villain No way this happened 15 years ago. Feels like yesterday

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

Shehzad Jai Hind Shehzad Jai Hind 17% TikTok Creators TikTok Creators 14% Indiegogo💡 Indiegogo💡 14% Smithsonian Magazine Smithsonian Magazine 13% travis kalanick travis kalanick 11% Taliesin Jaffe Taliesin Jaffe 10%

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Frequently asked questions

How much does The Hockey News charge for a sponsorship?
The Hockey News hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact The Hockey News for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify The Hockey News, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does The Hockey News have?
The Hockey News has 287,793 followers on X.

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