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⭐6.7M influencer listings 🏢78.1K sponsor listings 🌍92.4B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🦋2.9M Bluesky creators 🎙️1.3M podcast creators 🟣1.1M Twitch creators 📈394.5K Pinterest creators 🥊214.1K Kick creators 𝕏202.7K X creators 🐘201.4K Mastodon creators 115.1K YouTube creators 🎵91.6K TikTok creators ✈️84.9K Telegram creators 🎮11.6K Discord creators 🎬4.6K Rumble creators 📈3.9K Substack creators 🧵2.7K Threads creators ⭐6.7M influencer listings 🏢78.1K sponsor listings 🌍92.4B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🦋2.9M Bluesky creators 🎙️1.3M podcast creators 🟣1.1M Twitch creators 📈394.5K Pinterest creators 🥊214.1K Kick creators 𝕏202.7K X creators 🐘201.4K Mastodon creators 115.1K YouTube creators 🎵91.6K TikTok creators ✈️84.9K Telegram creators 🎮11.6K Discord creators 🎬4.6K Rumble creators 📈3.9K Substack creators 🧵2.7K Threads creators
The Athletic NHL

The Athletic NHL✓ Add us as a preferred source on Google

X @theathleticnhl
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🔒 Paid proposals held safely in escrow — released only when the work's approved.

📣Sponsored postOne tweet with your link and creative. $768→ 🧵Sponsored threadA multi-tweet thread — X rewards long-form, threads out-reac… $1,920→ 🎬Sponsored video postA dedicated video tweet — X pushes video hard, so it gets pr… $1,075→ 📌Pinned postA sponsored post pinned to the top of my profile for the mon… $2,304/mo→ 📍Post + pin comboA sponsored post that also stays pinned for a set number of … $1,229→ 🔁Repost / quote-tweet packageI repost or quote-tweet your posts through the month — distr… $1,536/mo→ 🔗Bio link placementYour link in my bio for the month — X allows only one, so it… $1,152/mo→ 🎙️X Spaces appearance / hostI host or feature you in an X Space (live audio) — a branded… $1,536→ 🤝Cross-promo / mutual shoutoutWe shout each other out — a value swap between accounts. Swap→ 🎬UGC HireBranded content for your own channels & ads from $336→ 🎙️Podcast guest spotInvite The Athletic NHL onto your podcast (~45 min, remote) $336→ 📞1:1 ConsultPaid video call — advice, coaching or Q&A $75/hr→

Every booking is a normal escrow-protected deal.

Followers
96K
Posts
34.7K
Following
141
Account age
9 yrs
🎁 Free analysisfor The Athletic NHL
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

Known for

Everyone's chasing Cale Makar in the "best defenseman" race. Rankings the greats: https://t.co/uxFwQFQOAw 703.4K views Everyone's chasing Cale Makar in the "best defenseman" race. Rankings the greats: https://t.co/uxFwQFQOAw For Torey Krug, career-ending surgery is not the end -- it’s the beginning of being a full-time dad. https://t.co/E1JIqA7DZm 103K views For Torey Krug, career-ending surgery is not the end -- it’s the beginning of being a full-time dad. https://t.co/E1JIqA7DZm Nazem Kadri's daughter read the Flames' starting lineup ahead of her dad's 1,000th NHL game tonight 🥹 🎥 @NHLFlames 64K views Nazem Kadri's daughter read the Flames' starting lineup ahead of her dad's 1,000th NHL game tonight 🥹 🎥 @NHLFlames Twenty One Pilots performs after the first period of the #StadiumSeries 🔥 48.6K views Twenty One Pilots performs after the first period of the #StadiumSeries 🔥

📊 Post performance

103K
Avg views / post
1.1×
Reach vs followers
Dec 2016
On X since

🔥 Top post: UPDATE: Ryan Kesler engaged in sexual contact with a 16-year-old · 705.3K views

📊 Activity & format

Posting cadence
0.05 / week
A lower-frequency account — each post lands with more weight.
Content mix
Mostly images
Recent: 6 video · 9 image · 3 text.
Follower / following
681×
Follows 141 back. A strong ratio — an audience that follows them, not a follow-for-follow network.
Verification
✓ X Premium
A paid X Premium (Blue) verified account.

Recent posts

View on X ↗
🔥 Top post UPDATE: Ryan Kesler engaged in sexual contact with a 16-year-old child “through force or coercion and/or (had) reason to know the victim was physically helpless,” according to both counts of a criminal complaint. 705.3K❤ 1.7K🔁 234
▶ Nazem Kadri's daughter read the Flames' starting lineup ahead of her dad's 1,000th NHL game tonight 🥹 🎥 @NHLFlames 64K❤ 1.3K🔁 59 For Torey Krug, career-ending surgery is not the end -- it’s the beginning of being a full-time dad. https://t.co/E1JIqA7DZm 103K❤ 2.1K🔁 94 Twenty One Pilots performs after the first period of the #StadiumSeries 🔥 48.6K❤ 2.7K🔁 245 Everyone's chasing Cale Makar in the "best defenseman" race. Rankings the greats: https://t.co/uxFwQFQOAw 703.4K❤ 987🔁 447 The Athletic is pleased to announce that @hailey_salvian has been named our first-ever national women's hockey writer. She has established herself as the authority on the women's game over the past four years. ❤ 2.6K🔁 285 St. Louis native Pat Maroon has a little extra motivation heading into his fourth consecutive Stanley Cup Final. This year's matchup pits Maroon against Avalanche owner Stan Kroenke, who also owns — among other teams — the Los Angeles Ram… ❤ 1.2K🔁 184 ▶ “Fine, I’ll do it myself.” — Connor McDavid (probably) Within a minute of an Oilers goal getting overturned, McDavid scores on the very next shift. 🎥 @hayyyshayyy ❤ 1.1K🔁 128 *stick taps* for @DallasStars goalie Jake Oettinger who recorded 64 saves despite the loss to the Flames. ❤ 935🔁 101 ▶ Matt Boldy through the legs 🤯 🎥 @NHL ❤ 1.1K🔁 122 Russia native Alex Ovechkin asked for "no more war" amid Russia's attack on Ukraine while speaking with reporters on Friday. "It's a hard situation. I have family back in Russia and it is scary moments." ❤ 965🔁 242 ▶ Nothing to see here. Just Sidney Crosby and Jake Guentzel playing catch, with hockey sticks and a puck… 🎥 @penguins ❤ 1.1K🔁 154

💡 Facts

🗓️Joined X in 2016 — 9 years ago.
👁️Averages 103K views per post.
📤Posts about 0.1× per week.
💬1.84% engagement rate.
🏅Earned the 10K Followers for passing 10K followers.

🕵️ Fake follower check

Estimated
69/100
Good Credibility score
85%
Real Real audience
Low Fake-follower risk
High Data confidence
  • Est. 85% real, active audience · Low fake-follower risk.
  • Engagement (~1.1× of followers engage each post) is around typical for X.
  • Organic base — far more followers than accounts it follows.
  • Verified account.
  • Established account (9+ years old).
  • 1.84% engagement — below the ~18% typical for this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

About

Here for every NHL story that matters.  📲 http://linktr.ee/theathletic | ❓ http://theathletic.com/contact-support

📸 Gallery

Nazem Kadri's daughter read the Flames' starting lineup ahead of her dad's 1,000th NHL game tonight 🥹 🎥 @NHLFlames For Torey Krug, career-ending surgery is not the end -- it’s the beginning of being a full-time dad. https://t.co/E1JIqA7DZm Twenty One Pilots performs after the first period of the #StadiumSeries 🔥 Everyone's chasing Cale Makar in the "best defenseman" race. Rankings the greats: https://t.co/uxFwQFQOAw The Athletic is pleased to announce that @hailey_salvian has been named our first-ever national women's hockey writer. She has established herself as the authority on the women's game over the past four years. St. Louis native Pat Maroon has a little extra motivation heading into his fourth consecutive Stanley Cup Final. This year's matchup pits Maroon against Avalanche owner Stan Kroenke, who also owns — among other teams — the Los Angeles Rams and Arsenal F.C. H/T @PatMcAfeeShow “Fine, I’ll do it myself.” — Connor McDavid (probably) Within a minute of an Oilers goal getting overturned, McDavid scores on the very next shift. 🎥 @hayyyshayyy *stick taps* for @DallasStars goalie Jake Oettinger who recorded 64 saves despite the loss to the Flames.

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

Abercrombie & Fitch Abercrombie & Fitch 18% Rob Lee Rob Lee 18% R6 Esports Brasil 🇧🇷 R6 Esports Brasil 🇧🇷 16% Luana Lopes Lara Luana Lopes Lara 16% Moody's Ratings Moody's Ratings 13% No One 🇺🇸 No One 🇺🇸 12%

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Frequently asked questions

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How many followers does The Athletic NHL have?
The Athletic NHL has 95,986 followers on X.

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