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Make a deal with Rory Sutherland
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
163.2K
Posts
32.4K
Following
10K
Account age
19 yrs
💰 Suggested sponsorship rate
$914 – $1.5K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor Rory Sutherland
Known for
514.5K views
It's nice when your children share your Deliveroo Account, as you can check they are getting a balanced diet.
400.8K views
For about five seconds I thought this was a ridiculous cover design. Then I realised it is brilliant.
188.8K views
Has nobody made a film of this? It is a truly amazing event. For younger readers, Allen Funt was the creator of Candid Camera - the 1960s precursor of shows such as You've Been framed
📊 Post performance
225.1K
Avg views / post
1.4×
Reach vs followers
Feb 2007
On X since
🔥 Top post: There are people who fail the Turing Test. · 913.7K views
📊 Activity & format
Posting cadence
0.06 / week
A lower-frequency account — each post lands with more weight.
Content mix
Mostly text
Recent: 1 video · 4 image · 13 text.
Follower / following
16×
Follows 10K back. A strong ratio — an audience that follows them, not a follow-for-follow network.
Verification
✓ X Premium
A paid X Premium (Blue) verified account.
Recent posts
View on X ↗
We should pay for the triple-lock by imposing 100% VAT on pensioners on Saturdays and Sundays - and for holidays booked by retirees during the school holidays.
Do HR departments ever question the gender balance in HR departments?
Yes, but this is also true of the private sector. Useful functions like HR, procurement and compliance have metastatised into self-serving bureaucracies, leading to a kind of Soviet-style capitalism. Someone in a multinational told me that…
It's nice when your children share your Deliveroo Account, as you can check they are getting a balanced diet.
Can I ask a marketing favour of the hotel industry? Can you come up with a better phrase than "Adults Only"? I quite like the idea of no kids, but this implies I'll have to spend my holiday in a gimp mask being molested by random Germans.
I want to see the French dressage team take on the British archery team.
Has nobody made a film of this? It is a truly amazing event. For younger readers, Allen Funt was the creator of Candid Camera - the 1960s precursor of shows such as You've Been framed
For about five seconds I thought this was a ridiculous cover design. Then I realised it is brilliant.
This is just me, but when did we conflate free speech with the right to disrupt things? I don't like football. This means I am free to tweet this. It doesn't give me the right to run onto the pitch with a placard saying "Not my sport."
All stories about Eton end "The school charges boarding fees of £40,000 a year."
But why don't stories about Universities end "The University charges £27,000 a year while providing no food, no housing and staff attention for 4 hours a we…
Will anyone join me me in launching "The Career Ending Conference." Simple idea: everyone speaking is within six months of retirement, and can say what they really think.
It's nice when your children share your Deliveroo Account, as you can check they are getting a balanced diet.
Can I ask a marketing favour of the hotel industry? Can you come up with a better phrase than "Adults Only"? I quite like the idea of no kids, but this implies I'll have to spend my holiday in a gimp mask being molested by random Germans.
I want to see the French dressage team take on the British archery team.
Has nobody made a film of this? It is a truly amazing event. For younger readers, Allen Funt was the creator of Candid Camera - the 1960s precursor of shows such as You've Been framed
For about five seconds I thought this was a ridiculous cover design. Then I realised it is brilliant.
This is just me, but when did we conflate free speech with the right to disrupt things? I don't like football. This means I am free to tweet this. It doesn't give me the right to run onto the pitch with a placard saying "Not my sport."
All stories about Eton end "The school charges boarding fees of £40,000 a year."
But why don't stories about Universities end "The University charges £27,000 a year while providing no food, no housing and staff attention for 4 hours a we…
Will anyone join me me in launching "The Career Ending Conference." Simple idea: everyone speaking is within six months of retirement, and can say what they really think.
💡 Facts
🗓️Joined X in 2007 — 19 years ago.
👁️Averages 225.1K views per post.
📤Posts about 0.1× per week.
💬1.68% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.
🕵️ Fake follower check
Estimated69/100
Good
Credibility score
85%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 85% real, active audience · Low fake-follower risk.
- Engagement (~1.4× of followers engage each post) is around typical for X.
- Organic base — far more followers than accounts it follows.
- Verified account.
- Established account (19+ years old).
- 1.68% engagement — below the ~14.4% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
About
Vice Chairman, Ogilvy Group
The Spectator's Wiki Man.
📸 Gallery
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
BMW España
17%
Varsity Aces
16%
MSNBC Daily
15%
thatgamecompany
14%
Bethenny Frankel
12%
krysten ritter
11%
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Rory Sutherland has 163,161 followers on X.
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