Rare Beauty Add us as a preferred source on Google
🔄 Data last refreshed 2 months ago
🤝
Make a deal with Rare Beauty
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
189.4K
Posts
4.2K
Following
139
Account age
6 yrs
💰 Suggested sponsorship rate
$1.1K – $1.7K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor Rare Beauty
📊 Post performance
424.7K
Avg views / post
2.2×
Reach vs followers
Jan 2020
On X since
🔥 Top post: With a soft pinch of color and shine that stays comfy—never stic · 1.7M views
📊 Activity & format
Posting cadence
0.07 / week
A lower-frequency account — each post lands with more weight.
Content mix
Mostly images
Recent: 0 video · 15 image · 3 text.
Follower / following
1.4K×
Follows 139 back. A strong ratio — an audience that follows them, not a follow-for-follow network.
Recent posts
View on X ↗
🔥 Top post
With a soft pinch of color and shine that stays comfy—never sticky—all day, feel alive with color everywhere you go.
NEW Soft Pinch Tinted Lip Oil is available March 30 at 12 AM PT or shop it early only on the @sephora app March 29 at 12 AM PT.
That’s our founder ♥️
And she's officially a #GRAMMYs nominee! 😍 Congratulations to our QUEEN @selenagomez on Revelación being nominated for Best Latin Pop Album. 👏👏👏
Wishing our founder @selenagomez a very happy birthday! 🥳 It’s been one year since we launched Rare Impact, our commitment to provide people access to the resources they need to support their mental health.
🙌🏿🙌🏾🙌🏽🙌🏼🙌🏻 @selenagomez
New look. Need to pick new Rare Beauty lip and blush shades now 💓 @selenagomez
Wait, hold the phone. 😱
.@selenagomez and the nourshing, pillow-soft balm that is With Gratitude Dewy Lip Balm = a dynamic duo 😍💋.
LOOK 👏 AT 👏 HER 👏 NOW 🤩. @selenagomez wearing all Rare Beauty
💄 @hungvanngo
💇 hairbyorlandopita
💅🏻 Pattie Yankee
👗 Kate Young
Selena’s #rareroutine ⬇️
.@selenagomez + Soft Pinch Liquid Blush = a DREAM team 😍☁️. @CRFASHIONBOOK.
Selena is wearing the shade Bliss.
VOTE 👏 VOTE 👏 VOTE 👏. Not voting is not an option! Thank you @selenagomez for inspiring us all to do good!
Visit https://t.co/oMpsU2d5bQ to learn more about the voting process and why it's important. @whenweallvote
Today’s #rarereminder. For those who are new here, a #rarereminder is a daily affirmation that evokes positivity. Think of it as a love letter to yourself; a reminder that boosts self-confidence. @SelenaGomez does this to feel good.❤️ Tag …
And she's officially a #GRAMMYs nominee! 😍 Congratulations to our QUEEN @selenagomez on Revelación being nominated for Best Latin Pop Album. 👏👏👏
Wishing our founder @selenagomez a very happy birthday! 🥳 It’s been one year since we launched Rare Impact, our commitment to provide people access to the resources they need to support their mental health.
🙌🏿🙌🏾🙌🏽🙌🏼🙌🏻 @selenagomez
New look. Need to pick new Rare Beauty lip and blush shades now 💓 @selenagomez
Wait, hold the phone. 😱
.@selenagomez and the nourshing, pillow-soft balm that is With Gratitude Dewy Lip Balm = a dynamic duo 😍💋.
LOOK 👏 AT 👏 HER 👏 NOW 🤩. @selenagomez wearing all Rare Beauty
💄 @hungvanngo
💇 hairbyorlandopita
💅🏻 Pattie Yankee
👗 Kate Young
Selena’s #rareroutine ⬇️
.@selenagomez + Soft Pinch Liquid Blush = a DREAM team 😍☁️. @CRFASHIONBOOK.
Selena is wearing the shade Bliss.
VOTE 👏 VOTE 👏 VOTE 👏. Not voting is not an option! Thank you @selenagomez for inspiring us all to do good!
Visit https://t.co/oMpsU2d5bQ to learn more about the voting process and why it's important. @whenweallvote
Today’s #rarereminder. For those who are new here, a #rarereminder is a daily affirmation that evokes positivity. Think of it as a love letter to yourself; a reminder that boosts self-confidence. @SelenaGomez does this to feel good.❤️ Tag …
💡 Facts
🗓️Joined X in 2020 — 6 years ago.
👁️Averages 424.7K views per post.
📤Posts about 0.1× per week.
💬13.09% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.
🕵️ Fake follower check
Estimated76/100
Good
Credibility score
88%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 88% real, active audience · Low fake-follower risk.
- Strong engagement (~2.2× of followers engage each post) — an active, real audience.
- Organic base — far more followers than accounts it follows.
- Established account (6+ years old).
- 13.09% engagement is implausibly high for a X account this size (typ. ~2.4%) — a red flag for engagement pods or bought likes/comments.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
About
Makeup made to feel good in, without hiding what makes you unique. 1% of all sales go to support mental health. @Sephora @Space_NK http://RareBeauty.com
📸 Gallery
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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Frequently asked questions
How much does Rare Beauty charge for a sponsorship?
Rare Beauty hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact Rare Beauty for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify Rare Beauty, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does Rare Beauty have?
Rare Beauty has 189,371 followers on X.
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