New York Times Music Add us as a preferred source on Google
🔄 Data last refreshed 1 month ago
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🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
242.4K
Posts
87.1K
Following
35
Account age
17 yrs
💰 Suggested sponsorship rate
$1.4K – $2.2K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor New York Times Music
📊 Post performance
5.1M
Avg views / post
21.1×
Reach vs followers
Oct 2008
On X since
🔥 Top post: Breaking News: A Los Angeles jury found Daystar Peterson, the ra · 5.1M views
📊 Activity & format
Posting cadence
0.06 / week
A lower-frequency account — each post lands with more weight.
Content mix
Mostly text
Recent: 0 video · 6 image · 12 text.
Follower / following
6.9K×
Follows 35 back. A strong ratio — an audience that follows them, not a follow-for-follow network.
Recent posts
View on X ↗
1. Taylor Swift
2. Drake and 21 Savage
3. Bad Bunny
4. Lil Baby
5. Louis Tomlinson
Breaking News: The Justice Department has opened an antitrust investigation into the owner of Ticketmaster, whose sale of Taylor Swift tickets descended into chaos this week, focused on whether Live Nation has abused its power over the liv…
BTS's RM embraces a new role: art patron. https://t.co/3LUsiK2OEf
Can a Brazilian pop star crack the U.S. market? Anitta says yes. https://t.co/3AtBviMyhC
Stray Kids, a K-pop group formed through a reality-TV show, has made its first appearance on the Billboard 200 chart a big one, opening at No. 1.
Marília Mendonça, one of the most popular Brazilian pop singers who was known as “The Queen of Suffering” for her angst-filled ballads, was killed on Friday in a small plane crash in the southeastern state of Minas Gerais in Brazil. She wa…
Sophie, a groundbreaking producer and performer whose music distilled speed, noise, melody, clarity and catchiness into what would soon be called hyperpop, died in Athens after an accident on Saturday. She was 34.
Selena Gomez and Blackpink's “Ice Cream” is a relentlessly bouncy and chipper song about being the object of other peoples’ hunger.
Hear the Playlist.
Burna Boy has the whole world listening https://t.co/nLzASh78qW
Two train operators, one on each side of the train, were in charge of transporting Jimmy Fallon and BTS back and forth along a track from a Bowery platform to a Canal Street platform
BTS's shimmering “Boy With Luv” features Halsey — but more importantly, it features Halsey singing in Korean, exactly the sort of bilingual exchange that’s all too rare
BTS's RM embraces a new role: art patron. https://t.co/3LUsiK2OEf
Can a Brazilian pop star crack the U.S. market? Anitta says yes. https://t.co/3AtBviMyhC
Stray Kids, a K-pop group formed through a reality-TV show, has made its first appearance on the Billboard 200 chart a big one, opening at No. 1.
Marília Mendonça, one of the most popular Brazilian pop singers who was known as “The Queen of Suffering” for her angst-filled ballads, was killed on Friday in a small plane crash in the southeastern state of Minas Gerais in Brazil. She wa…
Sophie, a groundbreaking producer and performer whose music distilled speed, noise, melody, clarity and catchiness into what would soon be called hyperpop, died in Athens after an accident on Saturday. She was 34.
Selena Gomez and Blackpink's “Ice Cream” is a relentlessly bouncy and chipper song about being the object of other peoples’ hunger.
Hear the Playlist.
Burna Boy has the whole world listening https://t.co/nLzASh78qW
Two train operators, one on each side of the train, were in charge of transporting Jimmy Fallon and BTS back and forth along a track from a Bowery platform to a Canal Street platform
BTS's shimmering “Boy With Luv” features Halsey — but more importantly, it features Halsey singing in Korean, exactly the sort of bilingual exchange that’s all too rare
💡 Facts
🗓️Joined X in 2008 — 17 years ago.
👁️Averages 5.1M views per post.
📤Posts about 0.1× per week.
💬11.6% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.
🕵️ Fake follower check
Estimated92/100
Excellent
Credibility score
99%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 99% real, active audience · Low fake-follower risk.
- Strong engagement (~21.1× of followers engage each post) — an active, real audience.
- Organic base — far more followers than accounts it follows.
- Established account (17+ years old).
- 11.6% engagement — around average for this size on X.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
About
Music reviews, news and more from the @nytimes pop music staff. Sign up for The Amplifier newsletter: https://www.nytimes.com/newsletters/the-amplifier
📸 Gallery
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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