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New York Times Books

New York Times Books✓ Add us as a preferred source on Google

X @nytimesbooks
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🔄 Data last refreshed 1 month ago
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Make a deal with New York Times Books

🔒 Paid proposals held safely in escrow — released only when the work's approved.

📣Sponsored postOne tweet with your link and creative. $40,308→ 🧵Sponsored threadA multi-tweet thread — X rewards long-form, threads out-reac… $100,770→ 🎬Sponsored video postA dedicated video tweet — X pushes video hard, so it gets pr… $56,431→ 📌Pinned postA sponsored post pinned to the top of my profile for the mon… $120,924/mo→ 📍Post + pin comboA sponsored post that also stays pinned for a set number of … $64,493→ 🔁Repost / quote-tweet packageI repost or quote-tweet your posts through the month — distr… $80,616/mo→ 🔗Bio link placementYour link in my bio for the month — X allows only one, so it… $60,462/mo→ 🎙️X Spaces appearance / hostI host or feature you in an X Space (live audio) — a branded… $80,616→ 🤝Cross-promo / mutual shoutoutWe shout each other out — a value swap between accounts. Swap→ 🎬UGC HireBranded content for your own channels & ads from $17,635→ 🎙️Podcast guest spotInvite New York Times Books onto your podcast (~45 min, remo… $17,635→ 📞1:1 ConsultPaid video call — advice, coaching or Q&A $1,500/hr→

Every booking is a normal escrow-protected deal.

Followers
5M
Posts
63.9K
Following
150
Account age
19 yrs
🎁 Free analysisfor New York Times Books
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

📊 Post performance

1.7M
Avg views / post
34.4%
Reach vs followers
Mar 2007
On X since

🔥 Top post: The K-pop stars BTS will release a book telling their own story · 1.7M views

📊 Activity & format

Posting cadence
0.05 / week
A lower-frequency account — each post lands with more weight.
Content mix
Mostly text
Recent: 1 video · 4 image · 13 text.
Follower / following
33.6K×
Follows 150 back. A strong ratio — an audience that follows them, not a follow-for-follow network.
Verification
✓ X Premium
A paid X Premium (Blue) verified account.

Recent posts

View on X ↗
🔥 Top post The K-pop stars BTS will release a book telling their own story in July. The announcement by their U.S. publisher, Flatiron Books, came after days of frantic speculation by fervent fans. 1.7M❤ 27K🔁 11.7K
Juan Villoro, who spent over two decades perfecting his book about Mexico City, recommends books for readers interested in its literary landscape. “Mexico is too complex to understand with the naked eye,” a visitor said. “It needs to be re… ❤ 3K🔁 720 ▶ One year ago, Amanda Gorman became the youngest inaugural poet in U.S. history with her poem “The Hill We Climb.” Revisit the poem here. ❤ 1.7K🔁 371 In 1930, John Steinbeck wrote a werewolf murder mystery in nine days. A literature professor at Stanford says that it deserves to finally be published. Steinbeck's literary agents disagree.  ❤ 1.6K🔁 311 Eric Carle, the author of “The Very Hungry Caterpillar,” a tale that has charmed generations of children and parents alike, died on Sunday. He was 91. ❤ 2.3K🔁 999 Speaking now is Amanda Gorman, the youngest inaugural poet in U.S. history, reading her poem “The Hill We Climb.” We spoke to Gorman about the inauguration and her poem. Read more here. ❤ 3K🔁 678 Simon & Schuster said on Thursday that it would cancel the publication of an upcoming book by Senator Josh Hawley, one of several members of Congress who tried to overturn the results of the presidential election ❤ 6.7K🔁 1.2K When most people were watching "Tiger King," Pete Buttigieg started writing a book. Now it's a best seller. ❤ 2.1K🔁 995 Internet Archive is ending its program of offering free, unrestricted copies of e-books because of a lawsuit from publishers, which said lending out books without compensation for authors or publishing houses was “willful mass copyright in… ❤ 2K🔁 1.2K Ibram X. Kendi's antiracist reading list. As he writes: "Think of it as a stepladder to antiracism, each step addressing a different stage of the journey toward destroying racism’s insidious hold on all of us." ❤ 1.8K🔁 898 It's here! 57 of the latest thrillers, romance novels, cookbooks and more. We promise they'll entertain you, offer escape and stretch your horizons this season, no matter if you're on the beach or in your bedroom. ❤ 2.2K🔁 711 The singular "they" is older than the singular "you." Only in the 1600s did singular "you" start pushing out "thou" and "thee." ❤ 1.9K🔁 840

💡 Facts

🗓️Joined X in 2007 — 19 years ago.
👁️Averages 1.7M views per post.
📤Posts about 0.1× per week.
💬0.11% engagement rate.
🏅Earned the 5M Followers for passing 5M followers.

🕵️ Fake follower check

Estimated
46/100
Fair Credibility score
69%
Mixed Real audience
Medium Fake-follower risk
High Data confidence
  • Est. 69% real, active audience · Medium fake-follower risk.
  • Low engagement (~0.3× of followers engage each post) — a sign of an inflated or inactive audience.
  • Organic base — far more followers than accounts it follows.
  • Verified account.
  • Established account (19+ years old).
  • 0.11% engagement — below the ~8.1% typical for this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

About

This account is no longer active. Follow @nytimes to find more from The New York Times.

📸 Gallery

Juan Villoro, who spent over two decades perfecting his book about Mexico City, recommends books for readers interested in its literary landscape. “Mexico is too complex to understand with the naked eye,” a visitor said. “It needs to be read.” https://t.co/U7rHy63PsX One year ago, Amanda Gorman became the youngest inaugural poet in U.S. history with her poem “The Hill We Climb.” Revisit the poem here. From our archives, 12/7/1938: Bette Davis's husband files for divorce because she "reads books too much" From our archives, 12/7/1938: Bette Davis's husband files for divorce, saying she reads too much .@AnnaKendrick47 tells us about her favorite books and writers https://t.co/yBMKn2sNUh

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

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Frequently asked questions

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How many followers does New York Times Books have?
New York Times Books has 5,038,486 followers on X.

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