Matt Norlander Add us as a preferred source on Google
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Followers
119.1K
Posts
78.1K
Following
402
Account age
17 yrs
💰 Suggested sponsorship rate
$667 – $1.1K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor Matt Norlander
Known for
4M views
McNeese manager Amir “Aura” Khan now has a customized Under Armour jumpsuit. Company reps flew into Providence last night.
I’m told he has 12 NIL deals, all totaling well into the six figures. Buffalo Wild Wings, TickPick and TurboTax are the three biggest. Nothing like March.
1.6M views
Here are the 10 best KenPom teams ever (ratings date back to '96-97). Four of them are playing Saturday in San Antonio. Maybe the most loaded Final Four ever? This is downright ridiculous. A combined 135-16.
1.3M views
Woke up this morning to discover my 9-year-old filled out a bracket without me even asking if he wanted to do it. I’m so proud I might burst.
1.2M views
Never seen anything like this after a national semifinal
📊 Post performance
940.8K
Avg views / post
7.9×
Reach vs followers
Mar 2009
On X since
🔥 Top post: McNeese manager Amir “Aura” Khan now has a customized Under Arm · 4M views
📊 Activity & format
Posting cadence
0.06 / week
A lower-frequency account — each post lands with more weight.
Content mix
Mostly images
Recent: 6 video · 8 image · 4 text.
Follower / following
296×
Follows 402 back. A strong ratio — an audience that follows them, not a follow-for-follow network.
Recent posts
View on X ↗
🔥 Top post
McNeese manager Amir “Aura” Khan now has a customized Under Armour jumpsuit. Company reps flew into Providence last night.
I’m told he has 12 NIL deals, all totaling well into the six figures. Buffalo Wild Wings, TickPick and TurboTax are the three biggest. Nothing like March…
Today in college basketball: The head coach of Illinois is posting AI-rendered images of himself in Balkan Cold War-era aesthetic after he landed a fifth commitment from player whose last name ends in "ic."
▶
Never seen anything like this after a national semifinal
Here are the 10 best KenPom teams ever (ratings date back to '96-97). Four of them are playing Saturday in San Antonio. Maybe the most loaded Final Four ever? This is downright ridiculous. A combined 135-16.
Tennessee's 15 first-half points are the lowest in NCAA Tournament history by a team with a No. 1 or No. 2 seed.
Lowest not just in an Elite Eight game — lowest in any round of the tournament. Ever.
For the first time in NCAAT history, the Sweet 16 will be comprised of only four conferences, the fewest ever. And it's the four biggest leagues: ACC, Big East, Big Ten and SEC.
Some incredible matchups await, but we are lacking mid-major…
Woke up this morning to discover my 9-year-old filled out a bracket without me even asking if he wanted to do it. I’m so proud I might burst.
Phenomenal: Longtime friends Greg Kampe and Tom Izzo are wearing identical Grinch sweaters for their game against each other tonight. THIS RULES COLLEGE HOOPS IS THE BEST
Getty Images photographer @BrouilletJerome has the assignment of a lifetime: shooting Olympics surfing competition in Tahiti and capturing some of the best sports images you'll see all year. These are incredible.
Photo by Tim Nwachukwu, Getty Images
▶
Don’t know what sport this is but I’m riveted.
K just approached Armando Bacot before going to media availability and said, “I hope you’re OK, man. You were my player of the year.”
▶
Never seen anything like this after a national semifinal
Here are the 10 best KenPom teams ever (ratings date back to '96-97). Four of them are playing Saturday in San Antonio. Maybe the most loaded Final Four ever? This is downright ridiculous. A combined 135-16.
Tennessee's 15 first-half points are the lowest in NCAA Tournament history by a team with a No. 1 or No. 2 seed.
Lowest not just in an Elite Eight game — lowest in any round of the tournament. Ever.
For the first time in NCAAT history, the Sweet 16 will be comprised of only four conferences, the fewest ever. And it's the four biggest leagues: ACC, Big East, Big Ten and SEC.
Some incredible matchups await, but we are lacking mid-major…
Woke up this morning to discover my 9-year-old filled out a bracket without me even asking if he wanted to do it. I’m so proud I might burst.
Phenomenal: Longtime friends Greg Kampe and Tom Izzo are wearing identical Grinch sweaters for their game against each other tonight. THIS RULES COLLEGE HOOPS IS THE BEST
Getty Images photographer @BrouilletJerome has the assignment of a lifetime: shooting Olympics surfing competition in Tahiti and capturing some of the best sports images you'll see all year. These are incredible.
Photo by Tim Nwachukwu, Getty Images
▶
Don’t know what sport this is but I’m riveted.
K just approached Armando Bacot before going to media availability and said, “I hope you’re OK, man. You were my player of the year.”
💡 Facts
🗓️Joined X in 2009 — 17 years ago.
👁️Averages 940.8K views per post.
📤Posts about 0.1× per week.
💬13.74% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.
🕵️ Fake follower check
Estimated92/100
Excellent
Credibility score
99%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 99% real, active audience · Low fake-follower risk.
- Strong engagement (~7.9× of followers engage each post) — an active, real audience.
- Organic base — far more followers than accounts it follows.
- Established account (17+ years old).
- 13.74% engagement — around average for this size on X.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
About
Sr. writer/insider/podcast host, @CBSSports. Guitar player, wannabe drummer, avid skier, skittish golfer. Also: https://bsky.app/profile/norlander.bsky.social
📸 Gallery
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
Joe Buscaglia
18%
Beom Hyun Kang
17%
Maheep Kapoor ❤️✨✨
14%
Avneet Kaur
14%
Sheever
10%
Rupa Subramanya
10%
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Matt Norlander has 119,084 followers on X.
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