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Today Twitter won a Silver Cannes Lion for this tweet. Huge recognition for just three words, I had to tweet about it! The day FB, Insta and WhatsApp went down, in a minute and in that moment, the team tweeted what became one of the most e…
Hi! At every Twitter global all-hands, I read real-time Qs that come in from our employees. It’s always open and unfiltered. An audio clip of me reading was leaked, edited and misrepresented as my (and the company’s) views.
Everyone in my DMs: Which ad agency did y’all work with?!?
Me: None! Team Twittttterrrr 💅🏻
I don’t get personal on here often but I believe in the power of prayer, energy, vibes. Need them for my Dad. And for a few friends and colleagues who have parents in similar situations right now.
Grateful for whatever you’ve got ♥️
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We felt the brand expression we launched 5 years ago didn't fully reflect the complexity, fluidity and power of the conversations today.
So the team embarked on a unique challenge: to build a creative system for an iconic brand that’s co…
Every year our marketing team takes a step back from our brand, creative work, public expression and activations. We look in the mirror and ask ourselves if what we see creatively, reflects what Twitter is.
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👀😷
👉Normalize off-camera meetings👈
My brother is a cardiologist, now full time COVID doctor. My parents are older so we’re worried about them. Didn’t fully realize how worried they are about my brother. All they asked from him is a “k.” This text 💔
👁👁
💡 Facts
🕵️ Fake follower check
Estimated- Est. 85% real, active audience · Low fake-follower risk.
- Limited engagement data — score uses the signals available.
- Organic base — far more followers than accounts it follows.
- Verified account.
- Established account (15+ years old).
- 4.91% engagement — below the ~14.4% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
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🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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