Dr Michelle Wong

Dr Michelle Wong

X @labmuffin
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📣Sponsored postOne tweet with your link and creative. $280→ 🧵Sponsored threadA multi-tweet thread — X rewards long-form, threads out-reac… $700→ 🎬Sponsored video postA dedicated video tweet — X pushes video hard, so it gets pr… $392→ 📌Pinned postA sponsored post pinned to the top of my profile for the mon… $840/mo→ 📍Post + pin comboA sponsored post that also stays pinned for a set number of … $448→ 🔁Repost / quote-tweet packageI repost or quote-tweet your posts through the month — distr… $560/mo→ 🔗Bio link placementYour link in my bio for the month — X allows only one, so it… $420/mo→ 🎙️X Spaces appearance / hostI host or feature you in an X Space (live audio) — a branded… $560→ 🤝Cross-promo / mutual shoutoutWe shout each other out — a value swap between accounts. Swap→

Every booking is a normal escrow-protected deal.

Followers
35K
Posts
10.7K
Following
1.5K
Account age
14 yrs
🧰 Free analysis for Dr Michelle Wong
🕵️ Fake follower check 📊 Engagement rate 💰 What they charge

Known for

Petroleum jelly myths are resurfacing again now that clean beauty brands are pivoting to greenwashing 😒 490.8K views Petroleum jelly myths are resurfacing again now that clean beauty brands are pivoting to greenwashing 😒 pH testing of beauty products is trending and you guessed it, people who don't understand pH are making bold claims. 121.2K views pH testing of beauty products is trending and you guessed it, people who don't understand pH are making bold claims. For the last year and a bit, I've been writing a book, all about the science of beauty. It's called… The Science of Beauty. I'm great with names! It covers the basics (and not-so-basics) of skincare, haircare, makeup, nails, as well as general cosmetic science. 119.6K views For the last year and a bit, I've been writing a book, all about the science of beauty. It's called… The Science of Beauty. I'm great with names! It covers the basics (and not-so-basics) of skincare, haircare, makeup, nails, as well as general cosmetic science.

📊 Post performance

121.2K
Avg views / post
3.5×
Reach vs followers
Dec 2011
On X since

🔥 Top post: Petroleum jelly myths are resurfacing again now that clean beaut · 490.8K views

📊 Activity & format

Posting cadence
0.1 / week
A lower-frequency account — each post lands with more weight.
Content mix
Mostly text
Recent: 3 video · 6 image · 9 text.
Follower / following
23×
Follows 1.5K back. A strong ratio — an audience that follows them, not a follow-for-follow network.

Recent posts

View on X ↗
▶ 🔥 Top post Petroleum jelly myths are resurfacing again now that clean beauty brands are pivoting to greenwashing 😒 490.8K❤ 3.7K🔁 448
For the last year and a bit, I've been writing a book, all about the science of beauty. It's called… The Science of Beauty. I'm great with names! It covers the basics (and not-so-basics) of skincare, haircare, makeup, nails, as well as ge… 119.6K❤ 1.6K🔁 247 ▶ pH testing of beauty products is trending and you guessed it, people who don't understand pH are making bold claims. 121.2K❤ 1.4K🔁 313 Photo ❤ 1.1K🔁 215 Clean beauty is a scam invented by companies who didn't want to invest in R&D to make more effective products, so they could create artificial demand for products that don't work better, expire faster, usually cost more and are usually… ❤ 1.7K🔁 496 Olaplex and Infertility 🧵 You might've heard that an ingredient in Olaplex (lilial, or butylphenyl methylpropional) is being banned for being linked to infertility, and you might be understandably worried. Here's why you don't need to fr… ❤ 2.1K🔁 1K As a medicinal chemistry PhD, cosmetic chemist and skincare influencer for the last 10 years, I think this thread both neatly summarises the best "evidence"-backed skincare AND illustrates why so many people turn to social media skincare e… ❤ 1.1K🔁 295 Normal people washing their face at the sink vs me washing my face in the shower ❤ 1.1K🔁 162 Remember the “benzene in sunscreens” thing? Neutrogena and Aveeno sunscreens are being voluntarily recalled (probably for PR reasons) The amounts of benzene found in the sunscreens were very low - probably far too low to cause harm base… ❤ 1K🔁 229 Ethanol? This woman has a wine company… ❤ 998🔁 138 THE BEST SUNSCREEN IS THE ONE YOU USE I think sometimes when we dive too deep into the scientific side of skincare, we can get too focused on chasing perfection and lose perspective - with sunscreens being so technical, it's one aspect wh… ❤ 2.6K🔁 685 ▶ This myth has been making the rounds again... No, chemical sunscreens don't need extra time to work! ❤ 1.4K🔁 458

💡 Facts

🗓️Joined X in 2011 — 14 years ago.
👁️Averages 121.2K views per post.
📤Posts about 0.1× per week.
💬5.65% engagement rate.
🏅Earned the 10K Followers for passing 10K followers.

🛡️ Audience credibility

74/100 Good
  • Est. 90% real, active audience · Low fake-follower risk.
  • Strong engagement (~3.5× of followers engage each post) — an active, real audience.
  • Organic base — far more followers than accounts it follows.
  • Established account (14+ years old).
  • 5.65% engagement — below the ~18% typical for this size.
Est. authentic audience
90%
Fake-follower risk
Low
Data confidence
High

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

About

Scicommer and educator, chem PhD, cosmetic chemist, YouTuber, talking about the science behind beauty products. Not really here. IG&Thr: labmuffinbeautyscience

📸 Gallery

For the last year and a bit, I've been writing a book, all about the science of beauty. It's called… The Science of Beauty. I'm great with names! It covers the basics (and not-so-basics) of skincare, haircare, makeup, nails, as well as general cosmetic science. pH testing of beauty products is trending and you guessed it, people who don't understand pH are making bold claims. Petroleum jelly myths are resurfacing again now that clean beauty brands are pivoting to greenwashing 😒 Photo Olaplex and Infertility 🧵 You might've heard that an ingredient in Olaplex (lilial, or butylphenyl methylpropional) is being banned for being linked to infertility, and you might be understandably worried. Here's why you don't need to freak out... This myth has been making the rounds again... No, chemical sunscreens don't need extra time to work! I send this photo to my boyfriend every once in a while to remind him I can kill him with my thighs 😌 My work is constructing a periodic table wall and I am way more excited than I thought I'd be 😍

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

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