Google News Initiative✓ Add us as a preferred source on Google
🔄 Data last refreshed 18 hours ago
🤝
Make a deal with Google News Initiative
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
121.1K
Posts
4.6K
Following
226
Account age
11 yrs
💰 Suggested sponsorship rate
$678 – $1.1K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor Google News Initiative
Known for
86.2K views
Looking for new ways to grow your revenue and deepen reader relationships?
Today we're launching Reader Revenue Manager, a new product for publishers with tools to help increase audience engagement and convert new subscribers or contributors.
Learn more https://t.co/AYqTsE6fH0
78.8K views
Optimize your ad revenue with Reader Revenue Manager!
We’re launching a new survey feature that allows publishers to ask their readers questions to better understand their audience, enabling more relevant ads and content!
Learn more https://t.co/SRJKe16k06
69.7K views
Email newsletters remain an important channel for publishers to connect with audiences. Our new tool, Reader Revenue Manager, can help your publication grow your newsletter audience. Your data is private and secure and will never be processed by Google. ➡️ https://t.co/i55xHt5atm
54K views
Convert your readers into subscribers or contributors in 2-clicks with our new product, Reader Revenue Manager. Our fast and secure checkout flow removes payment friction and can be integrated to your site with no coding experience required. Learn more: https://t.co/XGaD9ut6a9
📊 Post performance
69.7K
Avg views / post
57.6%
Reach vs followers
May 2015
On X since
🔥 Top post: Looking for new ways to grow your revenue and deepen reader rela · 86.2K views
📊 Activity & format
Posting cadence
0.05 / week
A lower-frequency account — each post lands with more weight.
Content mix
Mostly images
Recent: 5 video · 7 image · 6 text.
Follower / following
536×
Follows 226 back. A strong ratio — an audience that follows them, not a follow-for-follow network.
Verification
✓ X Premium
A paid X Premium (Blue) verified account.
Recent posts
View on X ↗
🔥 Top post
Looking for new ways to grow your revenue and deepen reader relationships?
Today we're launching Reader Revenue Manager, a new product for publishers with tools to help increase audience engagement and convert new subscribers or contributors.
Learn more https://t.co/AYqTsE6fH…
▶
Optimize your ad revenue with Reader Revenue Manager!
We’re launching a new survey feature that allows publishers to ask their readers questions to better understand their audience, enabling more relevant ads and content!
Learn more ht…
Email newsletters remain an important channel for publishers to connect with audiences. Our new tool, Reader Revenue Manager, can help your publication grow your newsletter audience. Your data is private and secure and will never be proces…
▶
Convert your readers into subscribers or contributors in 2-clicks with our new product, Reader Revenue Manager. Our fast and secure checkout flow removes payment friction and can be integrated to your site with no coding experience require…
Today, we are excited to share that more than 450 news organizations across 52 countries have been selected as recipients of the News Equity Fund.
Learn more: https://t.co/6VODlW2TOE 🧵(1/2)
Today we’re announcing the launch of the News Equity Fund, a global effort to support news organizations that serve underrepresented communities.
Apply by July 21 for funding to support and expand your news operations!
https://t.co/hqmC…
We launched the Google News Initiative in 2018 to help the news industry thrive in a digital age. Since then we’ve:
+ Worked with 7,000+ news partners in 120+ countries and territories worldwide
+ Trained 450K+ journalists
+ Invested $30…
▶
Today we’re announcing that Google News Showcase, our new product experience and licensing program for news, will begin rolling out with local, national and independent publishers in the U.K. and Argentina -> https://t.co/CV3mFa2QUK
With the news moving faster than ever, it's clear that journalism is an essential way to keep people informed. Today we are excited to announce we are rolling out an initial version of Google News Showcase to benefit users and publishers i…
Since 2018, we’ve supported more than 6,250 news partners in 118 countries through $189 million in global funding, programs, tools and resources. Our first GNI Impact Report examines the impact of this work. → https://t.co/pPcgWpXOGg
Quality journalism is critical to our societies. Today we’re launching Journalist Studio, a suite of tools that uses technology to help reporters do their work more efficiently, securely and creatively, and two new products for reporters. …
We’re committing $2.3M in funding to support 18 news organizations through the second Asia Pacific Innovation Challenge. Selected projects focus on increasing reader engagement.
💡 Facts
🗓️Joined X in 2015 — 11 years ago.
👁️Averages 69.7K views per post.
📤Posts about 0.1× per week.
💬0.43% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.
🕵️ Fake follower check
Estimated69/100
Good
Credibility score
85%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 85% real, active audience · Low fake-follower risk.
- Engagement (~0.6× of followers engage each post) is around typical for X.
- Organic base — far more followers than accounts it follows.
- Verified account.
- Established account (11+ years old).
- 0.43% engagement — below the ~2.4% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
About
Partnering with journalists and publishers to build a stronger future for news.
📸 Gallery
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
Orel Hershiser
18%
CBC News Alerts
16%
NewsDay Zimbabwe
15%
Russell Howard Hour
13%
Maersk
12%
OK Go
10%
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Frequently asked questions
How much does Google News Initiative charge for a sponsorship?
Google News Initiative hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact Google News Initiative for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify Google News Initiative, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does Google News Initiative have?
Google News Initiative has 121,130 followers on X.
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- ✓ Fee held in escrow, released after the appearance
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