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Cold emails should be simple
Sell outcomes, not features
THREAD: My step-by-step guide to writing landing pages
Simple CTA trick.
Add a few words to your button to handle the user's biggest objection to clicking.
My favourite landing page formula:
1/ Explain the value you provide (title)
2/ Explain how you'll create it (subtitle)
3/ Let the user visualise it (image)
4/ Make it believable (social proof)
5/ Make taking the next step easy (CTA)
Last week I asked people to “submit your company landing page” and I’d rewrite it.
Well, we did it! I teamed up with Annie Maguire, one of the best copywriters in the business.
Hopefully, this gives you an insight into the mind of a pro …
Cold emails shouldn't be cold
AOC's studied copywriting
Last week Molly-Mae did an Instagram giveaway. She spent £8k on gifts. So far it's returned:
• 210k Instagram followers
• 270k YouTube subscribers
• 550k new followers of her brand
That's < 1p / fan. Possibly the best ROI I've seen.
…
Andrew Schulz had been killing it in the NY comedy clubs for a decade. But no network would touch him.
So he spent $25k filming his own special. And handed it to the networks on a plate. They still said no.
3 years later he's one of the …
Conversational copy is writing how you talk.
No sales megaphone. No business speak.
But that's easier said than done. So I've put together my guide.
THREAD...
💡 Facts
🕵️ Fake follower check
Estimated- Est. 99% real, active audience · Low fake-follower risk.
- Limited engagement data — score uses the signals available.
- Organic base — far more followers than accounts it follows.
- Verified account.
- Established account (7+ years old).
- 2.93% engagement — above the ~2.2% typical for a X account this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
About
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🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
RBR Daily
18%
Ed Davey
18%
Sarfraz Bugti
18%
Noam Brown
16%
Sudhanshu Vats
13%
Premier League India
10%
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