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🔄 Data last refreshed 12 hours ago
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Make a deal with the Design Museum
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
3.6M
Posts
25.2K
Following
667
Account age
17 yrs
💰 Suggested sponsorship rate
$20.3K – $32.9K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor the Design Museum
Known for
1M views
The Pratone lounge chair, designed for Gufram in 1971, resembles a patch of grass among which we can sink and lie. The polyurethane lounge chair creates an unconventional seating situation that challenges traditional design values.
📸 © Gufram / Kent Pell
388.4K views
This is the Bialetti Moka Express – it came out in 1933 and revolutionised the way of making coffee at home. The octagonal and aluminium Art Deco design has remained the same since its introduction. ☕
Do you own a Bialetti?
205.5K views
Happy birthday to British typographer & graphic designer Margaret Calvert 🎈🎂
Calvert’s work in transforming the UK’s road signage system, to the wayfinding at railway stations & airports, has been central in shaping much of our national visual identity.
15.6K views
One of the most successful electric typewriters, the IBM Selectric, was released #onthisday in 1961 🔠
This marked a major advancement in typewriter technology, as IBM introduced a spherical type element with 88 characters, eliminating the need for a carriage.
📊 Post performance
Recent posts · views
Jan 7latest
15.6K
Avg views / post
13.7K–388.4K
Typical post (views)
0.4%
Reach vs followers
42/100
Variable reach
Feb 2009
On X since
Half of recent posts land between 13.7K and 388.4K views (median 205.5K) — reach is spiky, driven by the occasional post that pops.
🔥 Top post: The Pratone lounge chair, designed for Gufram in 1971, resembles · 1M views
📊 Activity & format
Posting cadence
0.05 / week
A lower-frequency account — each post lands with more weight.
Content mix
Mostly images
Recent: 1 video · 17 image · 0 text.
Follower / following
5.4K×
Follows 667 back. A strong ratio — an audience that follows them, not a follow-for-follow network.
Verification
✓ X Premium
A paid X Premium (Blue) verified account.
Recent posts
View on X ↗
🔥 Top post
The Pratone lounge chair, designed for Gufram in 1971, resembles a patch of grass among which we can sink and lie. The polyurethane lounge chair creates an unconventional seating situation that challenges traditional design values.
📸 © Gufram / Kent Pell
Graphic designer Milton Glaser’s poster for pasta enthusiasts 🍝
Created for Alan Heller in 2006, this poster was created to promote his pasta-shaped pillows. Glaser hinted at the non-edible nature by featuring a large width of 60cm under…
One of the most successful electric typewriters, the IBM Selectric, was released #onthisday in 1961 🔠
This marked a major advancement in typewriter technology, as IBM introduced a spherical type element with 88 characters, eliminating th…
#DesignOfTheWeek | A look at 1980's Hispanic @Barbie ❤️
In 1980, Barbie launched the first Hispanic doll and also the first Black and Asian dolls - an important step towards representation.
See this doll IRL as part of #BarbieTheExhi…
Happy birthday to British typographer & graphic designer Margaret Calvert 🎈🎂
Calvert’s work in transforming the UK’s road signage system, to the wayfinding at railway stations & airports, has been central in shaping much of our n…
This is the Bialetti Moka Express – it came out in 1933 and revolutionised the way of making coffee at home. The octagonal and aluminium Art Deco design has remained the same since its introduction. ☕
Do you own a Bialetti?
The Design Museum mourns the loss of its founder, design visionary, Sir Terence Conran. The designer, philanthropist and businessman sadly passed away today, at 88 years old. He had a big impact on British life and revolutionised everyday …
In honour of the postman still going strong and delivering our post during the outbreak, today's #fontsunday is dedicated to them. From packages, uniforms, letterboxes, stamps to letters - send in your favourite examples from noon.
Thanks to @kikocasa844 for suggesting this week's theme for #FontSunday 👍 | The theme is open / separated type. Send in your examples from noon today.
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Remember, we are much safer apart 🚶♂️✋ 🤚🚶♀️
To mark #InternationalWomensDay2020, today's #fontsunday will explore books written by women. Send in your favourites from noon.
▶
To mark the final day of #halfterm, tomorrow's #fontsunday is dedicated to children's TV shows. Send in your fondest memories from noon.
Today means a lie-in followed by a good breakfast. | The theme for #fontsunday is cereal boxes. Send in your favourites from noon.
Who's your preferred breakfast host, Barbie or Cabbage Patch Kids?
💡 Facts
🗓️Joined X in 2009 — 17 years ago.
👁️Averages 15.6K views per post.
📤Posts about 0.1× per week.
💬0.07% engagement rate.
🏅Earned the 1M Followers for passing 1M followers.
🕵️ Fake follower check
Estimated46/100
Fair
Credibility score
69%
Mixed
Real audience
Medium
Fake-follower risk
High
Data confidence
- Est. 69% real, active audience · Medium fake-follower risk.
- Low engagement (~0.4% of followers engage each post) — a sign of an inflated or inactive audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- Established account (17+ years old).
- 0.07% engagement — below the ~10.8% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
About
The world's leading museum devoted to contemporary design in every form.
📸 Gallery
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
National Book Foundation
17%
Octave Klaba
16%
Lunar Client
15%
Sennheiser
13%
libby watson
13%
BBC Press Office
10%
More like this
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Frequently asked questions
How much does the Design Museum charge for a sponsorship?
the Design Museum hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact the Design Museum for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify the Design Museum, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does the Design Museum have?
the Design Museum has 3,620,510 followers on X.
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