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The Business of Fashion

The Business of Fashion

X @bof
🔄 Data last refreshed 6 hours ago
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Followers
1.7M
Posts
57.5K
Following
946
Account age
17 yrs
🧰 Free analysis for The Business of Fashion
🕵️ Fake follower check 📊 Engagement rate 💰 What they charge

Known for

📊 Post performance

465.1K
Avg views / post
27.3%
Reach vs followers
Dec 2008
On X since

🔥 Top post: Welcoming @NewJeans_twt to The Business of Fashion’s #BoF500 Cla · 465.1K views

📊 Activity & format

Posting cadence
0.04 / week
A lower-frequency account — each post lands with more weight.
Content mix
Mostly images
Recent: 2 video · 9 image · 7 text.
Follower / following
1.8K×
Follows 946 back. A strong ratio — an audience that follows them, not a follow-for-follow network.
Verification
✓ X Premium
A paid X Premium (Blue) verified account.

Recent posts

View on X ↗
🔥 Top post Welcoming @NewJeans_twt to The Business of Fashion’s #BoF500 Class of 2023: The People Shaping the Global Fashion Industry. Learn more here https://t.co/U2zoeUdQzQ #NewJeans 465.1K❤ 5.4K🔁 1.2K
The high-end skincare and makeup brand is popular for its lip products, which are frequently sported by brand ambassador Jennie Kim of Blackpink fame. From now on, its products will be made more accessible to US shoppers via Amazon, Allure… ❤ 3.5K🔁 972 French luxury giant Dior has appointed Kim Ji-soo, better known to Blackpink fans mononymously as Jisoo, its new global ambassador for both fashion and beauty, the brand has announced on its social media channels. ❤ 4.7K🔁 1.6K The prize for emerging designer brands backed by France’s Ministry of Culture and a consortium of luxury brands is set to return this year. ❤ 4.4K🔁 2.1K .@LouisVuitton has opened its first cafe and restaurant in Osaka. What are your thoughts? ❤ 2.4K🔁 536 Introducing our seventh annual #BoF500, recognising the people shaping the global fashion industry. ❤ 6K🔁 2.9K Thebe Magugu is the winner of this year’s LVMH Prize, and will receive a €300,000 grant and a year-long mentorship from executives at the French luxury conglomerate. ❤ 3.1K🔁 1.4K EXCLUSIVE | @LadyGaga is partnering with Amazon for a major beauty launch. In an exclusive interview, she gives us a first look at her new cosmetics line, @hauslabs. Read the story here: https://t.co/gVrdCpvgwo ❤ 2.7K🔁 815 A look inside 'John Galliano for Dior’, a new book which documents the designer’s creations for the French fashion house with previously unseen behind-the-scenes photographs, captured by Robert Fairer. ❤ 2.6K🔁 673 .@LouisVuitton took to the streets of Paris to show its new collection. What are your first impressions? Stay tuned for the full looks on the BoF website later. #PFWM #BoFW ❤ 2.8K🔁 1.8K BREAKING | @rihanna is set to present her first collection for Fenty Maison with LVMH. ❤ 5.5K🔁 2.2K Why does every luxury brand's logo look the same? https://t.co/GF73zATg1g ❤ 2.5K🔁 885

💡 Facts

🗓️Joined X in 2008 — 17 years ago.
👁️Averages 465.1K views per post.
📤Posts about per week.
💬0.39% engagement rate.
🏅Earned the 1M Followers for passing 1M followers.

🕵️ Fake follower check

Estimated
46/100
Fair Credibility score
69%
Mixed Real audience
Medium Fake-follower risk
High Data confidence
  • Est. 69% real, active audience · Medium fake-follower risk.
  • Low engagement (~0.3× of followers engage each post) — a sign of an inflated or inactive audience.
  • Organic base — far more followers than accounts it follows.
  • Verified account.
  • Established account (17+ years old).
  • 0.39% engagement — below the ~10.8% typical for this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

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