Match of the Day✓ Add us as a preferred source on Google
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🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
3.2M
Posts
230.8K
Following
344
Account age
14 yrs
💰 Suggested sponsorship rate
$18K – $29.3K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor Match of the Day
Known for
5.7M views
Gary Lineker says goodbye to #MOTD after 25 years.
2.1M views
After seven years with West Ham, Lukasz Fabianski has joined... West Ham! 😄
The goalkeeper has returned to the Hammers after being released in the summer, following Wes Foderingham's departure.
1.3M views
Ricky Hatton's son, Campbell, looked on as Manchester City fans unveiled a banner in memory of his dad.
A lovely tribute 🫶
1.1M views
Fulham defender Antonee Robinson has taken to Instagram to criticise the standard of refereeing in the Premier League.
Referees chief Howard Webb spoke to Fulham following their game against Chelsea to declare the decision to rule out Josh King's first-half goal was an error.
📊 Post performance
1.1M
Avg views / post
35.4%
Reach vs followers
Oct 2011
On X since
🔥 Top post: Gary Lineker says goodbye to #MOTD after 25 years. · 5.7M views
📊 Activity & format
Posting cadence
0.03 / week
A lower-frequency account — each post lands with more weight.
Content mix
Mostly images
Recent: 5 video · 10 image · 3 text.
Follower / following
9.4K×
Follows 344 back. A strong ratio — an audience that follows them, not a follow-for-follow network.
Verification
✓ X Premium
A paid X Premium (Blue) verified account.
Recent posts
View on X ↗▶
🔥 Top post
Gary Lineker says goodbye to #MOTD after 25 years.
Ricky Hatton's son, Campbell, looked on as Manchester City fans unveiled a banner in memory of his dad.
A lovely tribute 🫶
After seven years with West Ham, Lukasz Fabianski has joined... West Ham! 😄
The goalkeeper has returned to the Hammers after being released in the summer, following Wes Foderingham's departure.
Fulham defender Antonee Robinson has taken to Instagram to criticise the standard of refereeing in the Premier League.
Referees chief Howard Webb spoke to Fulham following their game against Chelsea to declare the decision to rule out Jo…
❤️ An emotional celebration from Mo Salah.
😂😂😂
When you become Bournemouth's youngest Premier League goalscorer but you're just a chill guy 😅
Everyone needs a team-mate like Jordan Pickford ❤️
#BBCWorldCup #BBCFootball
▶
Just when you think #ENG winning couldn't get any better, you see this video. ❤️ #bbceuro2020
This is brilliant 👏👏
▶
Don't encourage him, @IanWright0 😂
#MOTD
▶
Remember the feeling when you went to the match for the first time?
💡 Facts
🗓️Joined X in 2011 — 14 years ago.
👁️Averages 1.1M views per post.
📤Posts about 0× per week.
💬1.27% engagement rate.
🏅Earned the 1M Followers for passing 1M followers.
🕵️ Fake follower check
Estimated46/100
Fair
Credibility score
69%
Mixed
Real audience
Medium
Fake-follower risk
High
Data confidence
- Est. 69% real, active audience · Medium fake-follower risk.
- Low engagement (~0.4× of followers engage each post) — a sign of an inflated or inactive audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- Established account (14+ years old).
- 1.27% engagement — below the ~10.8% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
About
Football coverage from @BBCSport. On the television since 1964.
📸 Gallery
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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16%
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13%
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11%
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10%
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Find more →Frequently asked questions
How much does Match of the Day charge for a sponsorship?
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How many followers does Match of the Day have?
Match of the Day has 3,223,000 followers on X.
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