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Influencer Rate Calculator

What's a sponsored post actually worth? Get a fair price range for any creator — broken down by deliverable, built from real reach.

Rhys Doing Things

TikTok · 171K followers

Estimated rate · sponsored post

$5.7K – $9.2K

Floor $5.7K · Fair $7.1K · Premium $9.2K

Based on 171K followers · 7.12% engagement · ~282.8K avg views · ≈ $41 per 1,000 followers

Rate by deliverable

🎬

Sponsored video (dedicated)A full branded TikTok built around your product.

$5.7K–9.2Kone-time

📢

Spark Ads / whitelistingRun my video as a paid ad from my handle (Spark Ads) or your account — native paid reach.

$2.5K–4.1Kper month

📦

Series package (3+ videos)A branded video across several posts at a package rate.

$14.4K–23.4Kone-time

🎁

Product seeding / honest reviewSend me your product — I post a genuine take.

$3.4K–5.5Kone-time

🎵

Branded sound / hashtagA video using your branded sound or hashtag challenge — drives a UGC wave.

$4.5K–7.4Kone-time

🔁

Duet / Stitch with your contentI duet or stitch your video — a native reaction / co-sign.

$2.8K–4.6Kone-time

🔗

Bio link placementYour link in my bio for the month — TikTok allows only one, so it's prime.

$8.5K–13.8Kper month

📡

LIVE shoutout / product featureA mention or product feature during a TikTok LIVE — great for live shopping.

$4K–6.4Kone-time

3-post campaign$19.1K

Monthly (4 posts)$22.6K

+ Usage rights+30–50%

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A market-ballpark estimate for planning — real deal prices vary by niche, deliverables and exclusivity. Creators set their own rate when they claim their profile.

Or estimate manually

Rates scale with real reach. Pick a platform and enter a follower count.

Platform Followers / subscribers Engagement rate % (optional)

Rate benchmarks reflect 2025–26 market ranges across SocialDB's creator corpus.

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Engagement Rate Calculator

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Frequently asked questions

How much should an influencer charge per post?

A common baseline is a CPM on real reach — roughly $10–25 per 1,000 views or followers depending on platform — adjusted up for strong engagement, niche and usage rights. This tool estimates that range and breaks it down by deliverable.

Why is the rate different per deliverable?

A dedicated video is worth far more than a pre-roll mention or a story. We price each deliverable from the same engine that powers real bookings on SocialDB.

Does engagement change the rate?

Yes. A creator with above-average engagement can command a premium because their audience actually acts — so entering an engagement rate sharpens the estimate.

Is it free?

Yes — free and no login. Creators can claim their profile to set their own rates and get booked with escrow-backed payments.