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5.4M influencer listings 🏢64.9K sponsor listings 🌍79.9B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🦋2.4M Bluesky creators 🎙️1.2M podcast creators 🟣910.3K Twitch creators 📈186.2K Pinterest creators 🐘173.2K Mastodon creators 🥊142.9K Kick creators 𝕏126.1K X creators ▶️96.1K YouTube creators ✈️63.3K Telegram creators 🎵55.1K TikTok creators 🎮9.6K Discord creators 🎬4.6K Rumble creators 📈2.6K Substack creators 🧵1.9K Threads creators 5.4M influencer listings 🏢64.9K sponsor listings 🌍79.9B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🦋2.4M Bluesky creators 🎙️1.2M podcast creators 🟣910.3K Twitch creators 📈186.2K Pinterest creators 🐘173.2K Mastodon creators 🥊142.9K Kick creators 𝕏126.1K X creators ▶️96.1K YouTube creators ✈️63.3K Telegram creators 🎵55.1K TikTok creators 🎮9.6K Discord creators 🎬4.6K Rumble creators 📈2.6K Substack creators 🧵1.9K Threads creators
✦ Free tool · no login

Influencer Rate Calculator

What's a sponsored post actually worth? Get a fair price range for any creator — broken down by deliverable, built from real reach.

focusfeatures
TikTok · 502.2K followers
Estimated rate · sponsored post
$63.1K – $102.5K
Floor $63.1K · Fair $78.9K · Premium $102.5K
Based on 502.2K followers · 8.71% engagement · ~3.2M avg views · ≈ $157 per 1,000 followers

Rate by deliverable

🎬
Sponsored video (dedicated)A full branded TikTok built around your product.
$30.1K–49Kone-time
📢
Spark Ads / whitelistingRun my video as a paid ad from my handle (Spark Ads) or your account — native paid reach.
$13.6K–22Kper month
📦
Series package (3+ videos)A branded video across several posts at a package rate.
$76.8K–124.9Kone-time
🎁
Product seeding / honest reviewSend me your product — I post a genuine take.
$18.1K–29.4Kone-time
🎵
Branded sound / hashtagA video using your branded sound or hashtag challenge — drives a UGC wave.
$24.1K–39.2Kone-time
🔁
Duet / Stitch with your contentI duet or stitch your video — a native reaction / co-sign.
$15.1K–24.5Kone-time
🔗
Bio link placementYour link in my bio for the month — TikTok allows only one, so it's prime.
$45.2K–73.4Kper month
📡
LIVE shoutout / product featureA mention or product feature during a TikTok LIVE — great for live shopping.
$21.1K–34.3Kone-time
3-post campaign$213K
Monthly (4 posts)$252.4K
+ Usage rights+30–50%
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Is this you? Claim your profile to set your own rates and get booked with escrow. ✓ Claim & set my rate

A market-ballpark estimate for planning — real deal prices vary by niche, deliverables and exclusivity. Creators set their own rate when they claim their profile.

Or estimate manually

Rates scale with real reach. Pick a platform and enter a follower count.

Rate benchmarks reflect 2025–26 market ranges across SocialDB's creator corpus.

Frequently asked questions

How much should an influencer charge per post?

A common baseline is a CPM on real reach — roughly $10–25 per 1,000 views or followers depending on platform — adjusted up for strong engagement, niche and usage rights. This tool estimates that range and breaks it down by deliverable.

Why is the rate different per deliverable?

A dedicated video is worth far more than a pre-roll mention or a story. We price each deliverable from the same engine that powers real bookings on SocialDB.

Does engagement change the rate?

Yes. A creator with above-average engagement can command a premium because their audience actually acts — so entering an engagement rate sharpens the estimate.

Is it free?

Yes — free and no login. Creators can claim their profile to set their own rates and get booked with escrow-backed payments.

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