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est. 5.9M influencer listings 🏢est. 72K sponsor listings 🌍est. 84.8B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🦋est. 2.7M Bluesky creators 🎙️est. 1.3M podcast creators 🟣est. 976.8K Twitch creators 📈est. 256.6K Pinterest creators 🐘est. 181.9K Mastodon creators 🥊est. 165.7K Kick creators 𝕏est. 157.8K X creators est. 99K YouTube creators 🎵est. 68.1K TikTok creators ✈️est. 66.3K Telegram creators 🎮est. 10.4K Discord creators 🎬est. 4.6K Rumble creators 📈est. 2.7K Substack creators 🧵est. 2.2K Threads creators est. 5.9M influencer listings 🏢est. 72K sponsor listings 🌍est. 84.8B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🦋est. 2.7M Bluesky creators 🎙️est. 1.3M podcast creators 🟣est. 976.8K Twitch creators 📈est. 256.6K Pinterest creators 🐘est. 181.9K Mastodon creators 🥊est. 165.7K Kick creators 𝕏est. 157.8K X creators est. 99K YouTube creators 🎵est. 68.1K TikTok creators ✈️est. 66.3K Telegram creators 🎮est. 10.4K Discord creators 🎬est. 4.6K Rumble creators 📈est. 2.7K Substack creators 🧵est. 2.2K Threads creators
✦ Free tool · no login

Influencer Rate Calculator

What's a sponsored post actually worth? Get a fair price range for any creator — broken down by deliverable, built from real reach.

Fireship
TikTok · 115.9K followers
Estimated rate · sponsored post
$4.5K – $7.3K
Floor $4.5K · Fair $5.6K · Premium $7.3K
Based on 115.9K followers · 5.7% engagement · ~224.6K avg views · ≈ $48 per 1,000 followers

Rate by deliverable

🎬
Sponsored video (dedicated)A full branded TikTok built around your product.
$4.5K–7.3Kone-time
📢
Spark Ads / whitelistingRun my video as a paid ad from my handle (Spark Ads) or your account — native paid reach.
$2K–3.3Kper month
📦
Series package (3+ videos)A branded video across several posts at a package rate.
$11.5K–18.6Kone-time
🎁
Product seeding / honest reviewSend me your product — I post a genuine take.
$2.7K–4.4Kone-time
🎵
Branded sound / hashtagA video using your branded sound or hashtag challenge — drives a UGC wave.
$3.6K–5.8Kone-time
🔁
Duet / Stitch with your contentI duet or stitch your video — a native reaction / co-sign.
$2.2K–3.7Kone-time
🔗
Bio link placementYour link in my bio for the month — TikTok allows only one, so it's prime.
$6.7K–11Kper month
📡
LIVE shoutout / product featureA mention or product feature during a TikTok LIVE — great for live shopping.
$3.1K–5.1Kone-time
3-post campaign$15.2K
Monthly (4 posts)$18K
+ Usage rights+30–50%
💬 Got a quote? Check if it's fair
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Is this you? Claim your profile to set your own rates and get booked with escrow. ✓ Claim & set my rate

A market-ballpark estimate for planning — real deal prices vary by niche, deliverables and exclusivity. Creators set their own rate when they claim their profile.

Or estimate manually

Rates scale with real reach. Pick a platform and enter a follower count.

Rate benchmarks reflect 2025–26 market ranges across SocialDB's creator corpus.

Frequently asked questions

How much should an influencer charge per post?

A common baseline is a CPM on real reach — roughly $10–25 per 1,000 views or followers depending on platform — adjusted up for strong engagement, niche and usage rights. This tool estimates that range and breaks it down by deliverable.

Why is the rate different per deliverable?

A dedicated video is worth far more than a pre-roll mention or a story. We price each deliverable from the same engine that powers real bookings on SocialDB.

Does engagement change the rate?

Yes. A creator with above-average engagement can command a premium because their audience actually acts — so entering an engagement rate sharpens the estimate.

Is it free?

Yes — free and no login. Creators can claim their profile to set their own rates and get booked with escrow-backed payments.

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