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✦ Free tool · no login

Influencer Rate Calculator

What's a sponsored post actually worth? Get a fair price range for any creator — broken down by deliverable, built from real reach.

Jaspreet Singh
Instagram · 922.5K followers
Estimated rate · sponsored post
$7.6K – $12.3K
Floor $7.6K · Fair $9.4K · Premium $12.3K
Based on 922.5K followers · 0.47% engagement · ~377.5K avg views · ≈ $10 per 1,000 followers

Rate by deliverable

🎬
Sponsored ReelA dedicated Reel built around your product — the highest-reach format on Instagram.
$10.3K–16.8Kone-time
🖼️
Feed post / carouselA permanent in-feed photo or carousel featuring your product, staying on my grid.
$7.4K–12Kone-time
⚡
Story framesA set of Story frames with your link sticker — 24 hours, high intent, straight to swipe-through traffic.
$2.6K–4.2Kone-time
📦
Series package (3+ posts)A multi-post campaign across Reels, feed and Stories at a package rate.
$26.3K–42.8Kone-time
📢
Paid partnership / whitelistingRun my content as a branded-content ad from my handle — your budget, my face and social proof.
$11.1K–18Kper month
🎁
Product gifting / honest reviewSend me your product — I post a genuine take, no script.
$3.7K–6Kone-time
🤝
Collab post (shared to both grids)A native Instagram Collab — one post published to both our profiles, so it reaches your followers and mine.
$5.9K–9.6Kone-time
📡
IG Live feature / co-hostI go Live and feature your product, or bring you on as a co-host for a Q&A.
$5.9K–9.6Kone-time
🔗
Bio link placementYour link in my bio for the month — prime real estate, and the only clickable spot on my profile.
$8.9K–14.4Kper month
🎤
Guest appearanceI join your video, podcast, event or Live as a guest, co-host or interviewee.
$6.6K–10.8Kone-time
3-post campaign$25.5K
Monthly (4 posts)$30.2K
+ Usage rights+30–50%
💬 Got a quote? Check if it's fair
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Is this you? Claim your profile to set your own rates and get booked with escrow. ✓ Claim & set my rate

A market-ballpark estimate for planning — real deal prices vary by niche, deliverables and exclusivity. Creators set their own rate when they claim their profile.

Or estimate manually

Rates scale with real reach. Pick a platform and enter a follower count.

Rate benchmarks reflect 2025–26 market ranges across SocialDB's creator corpus.

Frequently asked questions

How much should an influencer charge per post?

A common baseline is a CPM on real reach — roughly $10–25 per 1,000 views or followers depending on platform — adjusted up for strong engagement, niche and usage rights. This tool estimates that range and breaks it down by deliverable.

Why is the rate different per deliverable?

A dedicated video is worth far more than a pre-roll mention or a story. We price each deliverable from the same engine that powers real bookings on SocialDB.

Does engagement change the rate?

Yes. A creator with above-average engagement can command a premium because their audience actually acts — so entering an engagement rate sharpens the estimate.

Is it free?

Yes — free and no login. Creators can claim their profile to set their own rates and get booked with escrow-backed payments.

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