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Influencer Rate Calculator

What's a sponsored post actually worth? Get a fair price range for any creator — broken down by deliverable, built from real reach.

Linus Tech Tips

Instagram · 1.8M followers

Estimated rate · sponsored post

$4.2K – $6.8K

Floor $4.2K · Fair $5.3K · Premium $6.8K

Based on 1.8M followers · 0.9% engagement · ~210.4K avg views · ≈ $2.9 per 1,000 followers

Rate by deliverable

🎬

Sponsored ReelA dedicated Reel built around your product — the highest-reach format on Instagram.

$20.2K–32.8Kone-time

🖼️

Feed post / carouselA permanent in-feed photo or carousel featuring your product, staying on my grid.

$14.4K–23.4Kone-time

⚡

Story framesA set of Story frames with your link sticker — 24 hours, high intent, straight to swipe-through traffic.

$5K–8.2Kone-time

📦

Series package (3+ posts)A multi-post campaign across Reels, feed and Stories at a package rate.

$51.5K–83.7Kone-time

📢

Paid partnership / whitelistingRun my content as a branded-content ad from my handle — your budget, my face and social proof.

$21.6K–35.2Kper month

🎁

Product gifting / honest reviewSend me your product — I post a genuine take, no script.

$7.2K–11.7Kone-time

🤝

Collab post (shared to both grids)A native Instagram Collab — one post published to both our profiles, so it reaches your followers and mine.

$11.5K–18.7Kone-time

📡

IG Live feature / co-hostI go Live and feature your product, or bring you on as a co-host for a Q&A.

$11.5K–18.7Kone-time

🔗

Bio link placementYour link in my bio for the month — prime real estate, and the only clickable spot on my profile.

$17.3K–28.1Kper month

🎤

Guest appearanceI join your video, podcast, event or Live as a guest, co-host or interviewee.

$13K–21.1Kone-time

3-post campaign$14.2K

Monthly (4 posts)$16.8K

+ Usage rights+30–50%

💬 Got a quote? Check if it's fair

Is this you? Claim your profile to set your own rates and get booked with escrow. ✓ Claim & set my rate

A market-ballpark estimate for planning — real deal prices vary by niche, deliverables and exclusivity. Creators set their own rate when they claim their profile.

Or estimate manually

Rates scale with real reach. Pick a platform and enter a follower count.

Platform Followers / subscribers Engagement rate % (optional)

Rate benchmarks reflect 2025–26 market ranges across SocialDB's creator corpus.

🕵️

Fake Follower Checker

Estimate a creator's real-audience % and bot risk.

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Engagement Rate Calculator

Benchmark engagement against size and platform.

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Frequently asked questions

How much should an influencer charge per post?

A common baseline is a CPM on real reach — roughly $10–25 per 1,000 views or followers depending on platform — adjusted up for strong engagement, niche and usage rights. This tool estimates that range and breaks it down by deliverable.

Why is the rate different per deliverable?

A dedicated video is worth far more than a pre-roll mention or a story. We price each deliverable from the same engine that powers real bookings on SocialDB.

Does engagement change the rate?

Yes. A creator with above-average engagement can command a premium because their audience actually acts — so entering an engagement rate sharpens the estimate.

Is it free?

Yes — free and no login. Creators can claim their profile to set their own rates and get booked with escrow-backed payments.