YETI✓ Add us as a preferred source on Google
🔄 Data last refreshed 12 days ago
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Make a deal with YETI
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
797.2K
Total likes
5.3M
Videos
843
Following
485
💰 Suggested sponsorship rate
$78.5K – $127.5K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor YETI
Known for
📊 Engagement & reach
Recent videos · views
May 8latest
Engagement rate · Building
0.79%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
6.3K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
3.9M
Measured across recent posts — that’s 5× their follower count, the reach a sponsored video actually earns.
Typical video
2.8K–35.9K views
Half of recent videos land in this range (median 7.8K) — the reliable floor a sponsored video earns, not just the average lifted by the odd viral hit.
View consistency · Spiky
9/100
How steady views are across recent videos — reach is hit-driven, so a campaign lives or dies on catching a spike.
Posting cadence
0.47 / week
A more selective poster — each video gets room to breathe.
Follower / following
1.6K×
Follows just 485 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 3.9M views per stream.
📤Posts about 0.5× per week.
💬0.79% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
Gender split
Male 47% Female 53%
Age · peak 18-24
13-1717%
18-2444%
25-3423%
35-449%
45+7%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Audience language
- English88%
- Other12%
Likely interests
ShoppingDealsLifestyle
🕵️ Fake follower check
Estimated75/100
Good
Credibility score
88%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 88% real, active audience · Low fake-follower risk.
- Strong engagement (~4.9× of followers engage each post) — an active, real audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 0.79% engagement — below the ~4.1% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
💚 Brand affinity
EstimatedBrands YETI's audience is most likely to respond to — from detected sponsorships in this niche.
Shopify
About
We make gear that helps you stay out longer, travel farther, and live harder.
📸 Gallery
Recent content
Full circle. #BuiltForTheWild
523 views · 12 days ago
Our latest YETI Wild PDR Dinner brought guests together at Middleton Place in Charleston, South Carolina, for an unforgettable evening rooted in the Lowcountry’s fall harvest. The dinner featured coastal cooking, a raw bar, whole hog, exceptional wine, and thoughtful dishes from an incredible lineup of culinary talent. Thank you to everyone who joined us for a night of great food, great conversation, and exceptional company. Stay tuned for more YETI Wild PDR Dinners to come.
3.4K views · 15 days ago
JUST LAUNCHED: Outrun any forecast with our new collection of performance apparel: - Tilloo Rain Jacket - Tensleep Hooded Hybrid Down Jacket - Sansaba Fleece Full-Zip - Caprock Merino 250 Quarter-Zip - Hueco Merino 310 Full-Zip. Available in Men’s and Women’s sizing. #BuiltForTheWild
16.8K views · 16 days ago
PACKED: LoadOut GoBox Gear Case 60. When there’s gear you can’t afford to be without, the GoBox 60 is right at home in the bed of your truck.
2.1K views · 17 days ago
NOW AVAILABLE: NWSL licensing customization is here. Just ask Ambassador Michelle Cooper how she feels about it.
35.9K views · 17 days ago
Gear up. Lock it in. Get moving. Loadout® GoBoxes are built to organize and protect your essentials wherever you end up. Shop at the link in bio. #BuiltForTheWild
3.4K views · 18 days ago
Stuck the landing. 🔒 Shop the expanded GoBox Collection at the link in bio. #BuiltForTheWild
7.8K views · 22 days ago
Cement your place in the tailgate hall of fame with this unbeatable smoked buffalo chicken dip from @Meat Church. #BuiltForTheWild
2.8K views · 23 days ago
Welcome to the team [COOP] In 2023 Michelle Cooper set the record for the fastest goal in NWSL history (22 seconds into a match). Playing forward for the KC Current, she brings powerful energy, creates opportunities on the field, and always finishes what she started. Cooper’s also a USWNT standout, and we can’t wait to see what the next few years hold. 🔥
1.6K views · 24 days ago
JUST LAUNCHED: Meet the Rambler® Flip Chug Bottle, the new hydrator that shields every sip and locks every drop. #BuiltForTheWild
6.9M views · 3 months ago
JUST LAUNCHED: Roadie® 8 – our newest, most compact hard cooler. #BuiltForTheWild
13.2M views · 4 months ago
If you live for it, there’s FOUR Letters for it. #BuiltForTheWild
26.9M views · 5 months ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
The Hunger Games
48%
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47%
zurutoys
47%
Robosen Robotics
45%
Wonderskin
45%
Glade US
40%
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Wonderskin ✓
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Frequently asked questions
How much does YETI charge for a sponsorship?
YETI hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact YETI for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify YETI, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does YETI have?
YETI has 797,186 followers on TikTok.
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