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Xero
Followers
52.9K
Total likes
943.6K
Videos
271
Following
27
🎁 Free analysisfor Xero

Known for

📊 Engagement & reach

Recent videos · views
Sep 15latest
Engagement rate · Strong
6.58%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
3.5K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
107K
Measured across recent posts — that’s 2× their follower count, the reach a sponsored video actually earns.
Typical video
57.9K–164.4K views
Half of recent videos land in this range (median 105.5K) — the reliable floor a sponsored video earns, not just the average lifted by the odd viral hit.
View consistency · Consistent
64/100
How steady views are across recent videos — a predictable reach a brand can plan around.
Posting cadence
6.6 / week
Posts several times a week — reliably active for a campaign window.
Follower / following
2K×
Follows just 27 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.

🏷️ Niche & audience

Content niche
Software & Apps
The lane this creator is known for — match it to your product for the most native-feeling collab.

📹 Recent videos

Latest posts straight from Xero's TikTok.

@xero

💡 Facts

👁️Averages 107K views per stream.
📤Posts about 7.4× per week.
💬6.58% engagement rate.
🏅Earned the 10K Followers for passing 10K followers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 68% Female 32%
Age · peak 18-24
13-1712%
18-2438%
25-3423%
35-4415%
45+12%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
EntertainmentLifestyleTrending

🕵️ Fake follower check

Estimated
75/100
Good Credibility score
88%
Real Real audience
Low Fake-follower risk
High Data confidence
  • Est. 88% real, active audience · Low fake-follower risk.
  • Strong engagement (~2× of followers engage each post) — an active, real audience.
  • Organic base — far more followers than accounts it follows.
  • Verified account.
  • 6.58% engagement — below the ~15% typical for this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

About

✨Powerful enough for your accountant, simple enough for you. ✨ Trusted by 5M around the world on the most loved SMB accounting platform 💙

📸 Gallery

Recent content

What happens when two best mates start a cleaning company together? 🧼 After almost 10 years of friendship, these Aussie mates put their relationship to the test by going into business together. They started out creating invoices in their notes app and worrying about payroll, tax withholdings and superannuation. Then they started using Xero. Now, they have an easier way to manage the numbers and more peace of mind as business owners. #CleanTok #SmallBusinessTips #FounderTips #RealBusinessStories
57.9K views · 5 days ago
Seven owners. Shared expenses. One business bank account that changed everything. 🏍️ For Machine Alley, adding structure to their finances meant keeping business and personal spending separate, categorising expenses as they went, and knowing exactly where the money was going, right down to the bread rolls for the monthly barbecue. A little structure now can save a big headache later. 🔗 Hit the link in bio to watch the full story or search Xero for Good: Financial fitness to learn more. #Xero #Fi
69.5K views · 6 days ago
Ahead of the Grand Final, we asked footy fans if they knew the difference between AFL and financial jargon 🏈 How many did you get? Drop your score below👇
198.5K views · 6 days ago
Real talk: You're selling out but can't pay yourself. Been there?🫢 Jess and Brett from Ginger Snaps were in that exact spot. Twelve months in and they felt stuck. What changed everything? Getting real about their numbers. Costing products properly. Pricing with confidence.💪 Here's the thing: you deserve to build a business that actually pays you.✨ Hit the link in bio to watch the full customer story or search Xero For Good: Financial fitness to learn more. #SmallBizTips #FinancialFitness #Busine
119.6K views · 6 days ago
PART 1 | She promised a tour before she even knew how to pull it off. 🚚💨 Patty built @hijadetumadre so her community could wear their culture out loud—made right here in LA. But this #HispanicHeritageMonth, she’s taking "Kiss Me, I'm Latina" way past just a T-shirt. The catch? She told her team they’re taking it on the road before having a single detail mapped out. ⏰ Welcome to Episode 1 of the chaos. Is this founder magic in the making, or did she take on too much? 🎬 Hit follow for Part 2
289.7K views · 8 days ago
Need to get paid faster? Text the invoice. With SMS invoices in Xero, the invoice lands straight on your customer’s phone, which means less waiting and a better chance of getting paid the same day. #Xero #SMSInvoices #SmallBusiness #GetPaid #BusinessTips
164.4K views · 8 days ago
Good advice is even better when you pass it on 🤝 We had a great time at @ideas_fest, catching up with small business owners and asking them to share one piece of advice to pass on to the next person in the chain 💙 Now we want to hear from our community of accountants, bookkeepers and small business owners: what’s one piece of advice you’d pass on?
1.3K views · 11 days ago
A busy month doesn’t always mean a healthy business. 👀 Alastair from Machine Alley shares why looking beyond revenue, tracking expenses and understanding what you own and owe can help you see the real picture. 📊💡 Hit the link in bio to watch the full story or search Xero For Good: Financial fitness to learn more. 🔎 #XeroForGood #SmallBusinessTips #BusinessFinance #FinancialFitness #FounderTips
105.5K views · 12 days ago
Running a business solo? You don’t have to figure it all out alone. 💡✨ Haus of Dizzy founder Kristy Dickinson shares why asking for help is a business skill, from bringing in a bookkeeper and accountant to building a crew who backs your brand. Her advice for founders, including First Nations Founders: use the resources around you, ask questions and protect your cash 😉 Hit the link in bio or search for Xero For Good: Financial Fitness and start building your financial confidence 🔎✨ #SmallBusiness
63.1K views · 13 days ago
💬 'After seven years in the industry, I was tired of seeing drinks brands hide their ingredients in tiny fonts. So, I built one that doesn’t.' @drinkonest began when co-founder Maya couldn’t find a natural energy drink without the ingredients she wanted to avoid - so she created her own. Today, Onest has three delicious flavours and is stocked across a range of stores and global HQs. Since switching to Xero, Maya can make business decisions backed by numbers she actually understands. From cash f
557 views · 14 days ago

Frequently asked questions

How much does Xero charge for a sponsorship?
Xero hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact Xero for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify Xero, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does Xero have?
Xero has 52,904 followers on TikTok.

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