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Make a deal with William Morrow Books
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
5.3K
Total likes
36.4K
Videos
229
Following
194
💰 Suggested sponsorship rate
$40 – $65 / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🧰 Free analysis for William Morrow Books
Known for
📊 Engagement & reach
Engagement rate · Building
3.02%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
159
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
1.9K
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
1.9 / week
A more selective poster — each video gets room to breathe.
Follower / following
27×
Follows just 194 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 1.9K views per stream.
📤Posts about 2.1× per week.
💬3.02% engagement rate.
🛡️ Audience credibility
52/100
Fair
Credibility score
77%
Mixed
Real audience
Medium
Fake-follower risk
High
Data confidence
- Est. 77% real, active audience · Medium fake-follower risk.
- Engagement (~0.4× of followers engage each post) is around typical for TikTok.
- Organic base — far more followers than accounts it follows.
- 3.02% engagement — below the ~15% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a planning estimate, not connected analytics.
Gender split
Male 50% Female 50%
Age · peak 18-24
13-1718%
18-2440%
25-3424%
35-4410%
45+8%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
ShoppingDealsLifestyle
💚 Brand affinity
EstimatedBrands William Morrow Books's audience is most likely to respond to — from detected sponsorships in this niche.
Shopify
About
Publishing a little of everything since 1926.
📸 Gallery
Recent content
plane delays are just redirections to the nearest bookstore when you think about it
1.3K views · 16 days ago
Come for the dead-body-in-the-trunk mystery. Stay for Tilly Turner: single mom, former stand-up, accidental amateur sleuth, and maybe your new favorite fictional disaster. Last Night Was Killer by Mary Pauline Lowry is out now.
275 views · 22 days ago
Good cop. Bad cop. Neither got a single spoiler out of @karinslaughterauthor. THE SECRETS WE HIDE is available to preorder now and on sale August 11th.
1.4K views · 1 month ago
Looking for what to expect from GAMES: A LOVE STORY? We asked @annamariavolkova to blind rank some of our favorite quotes to give you a sneak peak into this story.
1.6K views · 1 month ago
We're reading queerly through all twelve months of the year, wbu?
398 views · 1 month ago
Our Juneteenth picks honor those who persevered in the name of Black excellence: from Texas to Atlanta and across the seven seas. Let freedom ring in what you read this Emancipation Day!
972 views · 1 month ago
Oz is calling one last time ✨🌪️ Return to Oz in the second and concluding volume of the first-ever Wicked graphic novel adaptation! With breathtaking artwork by Scott Hampton, this stunning finale brings Gregory Maguire's beloved story to life like never before. 💚
351 views · 1 month ago
Has anyone heard of the last one? Learn more about The Ninth City in @melissaalbertauthor's THE CHILDREN, available now.
466 views · 1 month ago
@annamariavolkova tells us what characters inspired the main character of her debut novel GAMES, out 6/30!
428 views · 1 month ago
@kuangrf gives readers sneak peek into her upcoming novel Taipei Story with just 5 words 🌸 🕰️
11.7K views · 1 month ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
Chemist Warehouse Official
47%
Shop by Makeup
46%
touchland
44%
Redbubble
42%
AMIKA:
40%
ninewest
40%
More like this
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