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Healthy blonding starts with smart technique. ✨ @thezachmesquit shares the approach behind a clean, controlled bleach retouch. - BlondorPlex #PROtip: Metal Purifier Technology helps reduce interference from metals in the hair for more even, reliable lift. - Blonding #PROtip: A lower developer gives you more control for a gentler blonding service - Ultimate Repair #PROtip: Finish with Ultimate Repair Miracle Hair Rescue on clean, damp, freshly lightened hair to support stronger-looking results Wh

When blonde clients want more softness without sacrificing brightness, @hairxomar uses strategic teasy foilayage and a bright face frame for a seamless, low-maintenance result. ✨ #PROformula: LIFT: BlondorPlex + 20 vol BASE: Color Touch 5/1 + 5/0 + 1.9% GLOSS: Color Touch 9/96 + 9/97 + 1.9% #PROtip: Build your face frame with a fine weave followed by slices with increasing amounts of teasing. Then use diagonal foils along the part line to create soft dimension, that melts effortlessly into the s

@Zach Mesquit stunning blonde from @behindthechair.com BTC Show. The secret weapon? NEW Pure Perfection permanent hair color 💚 stay tuned for the full run down & after shots of the entire model lineup from this weekend! #PROFORMULA: BASE: Pure Perfection 10/1 + 40 vol LIFE: BlondorPlex 9 + 6% Shop through Wella Store and @Cosmo Prof Beauty ✨

@behindthechair.com prep room confessionals 🤭🎤 Day 2 of #thebtcshow here we come! @Zach Mesquit @Daniel M @rosicurls @jennifer.wella @carreraa.wella

Espresso brunette is brewing for fall. 🤎 @virag.altapeluqueria shares the formula behind this rich, dimensional brunette. #PROformula: LIFT: Koleston Perfect 12/61 + 30 vol BASE: Shinefinity 04/0 + 06/0 + Bowl and Brush Activator GLOSS: Shinefinity 07/97 + 09/05 + Bottle Activator #PROtip: Pair cool espresso depth with a soft beige gloss to create reflective dimension that looks rich without feeling flat Save this formula for the next client asking for "expensive brunette." ☕ #WellaEducation #We

The secret to a great pixie? It's all in the details as Wella Global Ambassador @jhair_stylist breaks down the cutting techniques behind this soft, wearable transformation. ✂️ ⭐️ Overdirection #PROtip: Pull diagonal-forward sections back toward the nape to preserve length around the face and create a softer silhouette ⭐️ Cutting #PROtip: Start at the nape and scoop out the center to create a seamless shorter-to-longer transition behind the ear ⭐️ Weight Distribution #PROtip: Use diagonal-forward

CUT! 🎬 Work hard, play hard. Revealing our ✨best✨ behind the scenes moments on set with: @thezachmesquit @danielmbeauty @tommy.wella @kokentheharlot #WellaProfessionals #Wellateam #Wellapro #workhardplayhard #bloopersreel #behindthescenesphotoshoot

Some trends come and go. The shag just keeps reinventing itself. @brianacisneros shares her approach to creating the signature lived-in shape. 👇 ⭐️ Pre-Cut Cutting Lotion #PROtips: Reach for Ultimate Repair Miracle Hair Rescue Spray to improve manageability while keeping the hair light and movable ⭐️ Razor Cutting #PROtips: Use a razor through the mid-lengths and ends to create airy texture and a worn-in feel ⭐️ Mid-Cut #PROtips: Scrunch the hair after razor work to identify where additional tex

What, like achieving the perfect blonde is hard? 💗 Our Wella Passionista, @uvblondes, is serving major main-character energy with a soft, dimensional blonde and bouncy curls worthy of a Harvard acceptance letter. 💌 To recreate the look, reach for the ghd Rise Hot Brush to build soft volume and effortless movement, then let the hair cool completely before brushing through for polished, touchable curls that let every blonde dimension shine. ✨ How would you customize this blonde for your client? 👇

PSA: Don't wash your toner off too soon! ❌ @Zach Mesquit #WellaHair #WellaLife #WellaEducation #StylistsSupportingStylists #Blonde #Blonding #PlatinumBlonde #Toner #WellaBlonde #BlondeHair #Lifting #Lightener #BlondeToner #PurpleShampoo #PurpleToner

@Jenna Peluso understood the assignment. 🫡 You're going to want to stay until the end, it won't disappoint. 👀 #PROformula: 'A. Root: Wella Color Touch 5/97 & 6/0 B. Lowlight: Wella Color Touch 7/73 & 7/75 C. Gloss: Wella Color Touch 9/75' #WellaHair #WellaLife #WellaEducation #StylistSpotlight @wellahairusa

We don't know about you, but our favorite era of Taylor Swift is her curly hair era. ➰ #WellaHair #WellaLife #WellaEducation #StylistSpotlight @wellahairusa #TaylorSwift #ErasTour #NaturalCurls #curlyhair