Waterstones✓ Add us as a preferred source on Google
🔄 Data last refreshed 24 days ago
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Make a deal with Waterstones
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
224.7K
Total likes
6.3M
Videos
847
Following
385
💰 Suggested sponsorship rate
$13.3K – $21.6K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor Waterstones
Known for
📊 Engagement & reach
Recent videos · views
May 30latest
Engagement rate · Average
3.33%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
7.5K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
664.1K
Measured across recent posts — that’s 3× their follower count, the reach a sponsored video actually earns.
Typical video
2.5K–26.9K views
Half of recent videos land in this range (median 10.6K) — the reliable floor a sponsored video earns, not just the average lifted by the odd viral hit.
View consistency · Variable
22/100
How steady views are across recent videos — reach is hit-driven, so a campaign lives or dies on catching a spike.
Posting cadence
0.06 / week
A more selective poster — each video gets room to breathe.
Follower / following
584×
Follows just 385 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.
Primary market
United Kingdom
Where most of the audience is — factor into shipping, language and campaign timing.
💡 Facts
👁️Averages 664.1K views per stream.
📤Posts about 0.1× per week.
💬3.33% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.
📍Based in United Kingdom.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
Gender split
Male 46% Female 54%
Age · peak 18-24
13-1719%
18-2441%
25-3425%
35-4411%
45+4%
Top geographies
- United Kingdom44%
- United States18%
- Ireland5%
- Australia5%
- Canada4%
Likely interests
ShoppingDealsLifestyle
🕵️ Fake follower check
Estimated93/100
Excellent
Credibility score
99%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 99% real, active audience · Low fake-follower risk.
- Strong engagement (~3× of followers engage each post) — an active, real audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 3.33% engagement — around average for this size on TikTok.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
💚 Brand affinity
EstimatedBrands Waterstones's audience is most likely to respond to — from detected sponsorships in this niche.
Shopify
About
The UK’s no.1 bookseller.
📸 Gallery
Recent content
You asked the questions, Rachel Gillig has the answers! #booktok #lovewaterstones #RachelGillig #theknaveandthemooon #theknightandthemoth
2.5K views · 14 days ago
Thinking about becoming a Traitors fan account x P.s Richard we love you and hope that (against all the ENORMOUS odds you’ve created for yourself) you win 🫶 #traitors #celebritytraitors #richardegrant #jamesacaster #traitorsuk
10.6K views · 15 days ago
MAGIC IS REAL!!! 😱✨ #twilight #newmoon #teamedward #bellaswan #vampires
1.3K views · 15 days ago
#AnneHathaway reveals which #ACOTAR character she’d most like to play… ⚔️ #verityfilm #sarahjmaas #nesta
13.1K views · 16 days ago
Marina Hyde isn’t one to hide her opinions, so it’s This or That time! #booktok #lovewaterstones #marinahyde #therestisentertainment
720 views · 17 days ago
YOU CAN’T OUTREAD ME ✨ #THRESHINGDAY is out now!!! Find this stunning edition online or in your local bookshop ⚡️ #twilight #fourthwing #rebeccayarros
2.8K views · 17 days ago
Former CIA analyst David McCloskey knows his stuff but can he survive our interrogation without breaking a sweat? #booktok #lovewaterstones #spy #JamesBond #LondonStation
1.7K views · 17 days ago
#ACOTAR fans, we’re sorry PLEASE don’t come for us!!! 🫣 🎬 VERITY is in UK cinemas from October 2nd #verityfilm #sarahjmass #annehathaway #booktok
26.9K views · 18 days ago
Life is tough in East of Eden but which cast member would take it in their stride? #FlorencePugh #ChristopherAbbott #MikeFaist #MarthaPlimpton #EastOfEden EAST OF EDEN IS RELEASED ON NETFLIX 1ST OCTOBER
9.9K views · 19 days ago
We love you Jacky W!! #jacquelinewilson #booktok #waterstones #bookish #traumatok #thinkagain
2.5M views · 1 year ago
For your chance to win the copy signed in this video, share your favourite Ghosts moment in the comments. With roughly 10,000 years of experience between them, surely BBC’s Ghosts could help settle the old Waterstones pronunciation conundrum! #lovewaterstones #booktok #bookish #Ghosts #bbcghosts #bbcghostscaptain #bbcghostspat #bbcghoststhomas #bbcghostsjulian #bbcghostsrobin
2.3M views · 2 years ago
#Succession: the complete scripts seasons 1-3 are out now 🤑 #loganroy #kendall #shiv #roman #tom #greg #successionhbo #successionfinale
3.1M views · 3 years ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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Frequently asked questions
How much does Waterstones charge for a sponsorship?
Waterstones hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact Waterstones for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify Waterstones, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does Waterstones have?
Waterstones has 224,728 followers on TikTok.
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