Waitrose & Partners✓ Add us as a preferred source on Google
🔄 Data last refreshed 22 hours ago
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Make a deal with Waitrose & Partners
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
118.8K
Total likes
2.1M
Videos
440
Following
330
💰 Suggested sponsorship rate
$1.2K – $2K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor Waitrose & Partners
Known for
📊 Engagement & reach
Recent videos · views
Sep 18latest
Engagement rate · Average
4.01%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
4.8K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
61.5K
Measured across recent posts — the real reach a sponsored video earns.
Typical video
782–1.8K views
Half of recent videos land in this range (median 960) — the reliable floor a sponsored video earns, not just the average lifted by the odd viral hit.
View consistency · Spiky
0/100
How steady views are across recent videos — reach is hit-driven, so a campaign lives or dies on catching a spike.
Posting cadence
8.3 / week
Posts multiple times a day — a constant, always-on presence.
Follower / following
360×
Follows just 330 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Food & Beverage
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 61.5K views per stream.
📤Posts about 9.2× per week.
💬4.01% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
Gender split
Male 38% Female 62%
Age · peak 18-24
13-1720%
18-2442%
25-3421%
35-4412%
45+5%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
FoodCookingRecipesDining
🕵️ Fake follower check
Estimated61/100
Fair
Credibility score
80%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 80% real, active audience · Low fake-follower risk.
- Engagement (~0.5× of followers engage each post) is around typical for TikTok.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 4.01% engagement — below the ~12% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
About
The home of food lovers! 💚
Give us a follow and get stuck into tasty recipes, offers & foodie inspo you won’t want to miss 🍝😋
📸 Gallery
Recent content
Not to be dramatic, but we’re simply not ready to trade picky tea season for soup season just yet. 💔😭 #Waitrose #PickyTea #UKSummer #EndofSummer #Relatable
908 views · 1 day ago
We’re only joking, @John Lewis of course you can have all the cookies in the world 🍪✨ #Waitrose #Cookies #CookieTok
960 views · 1 day ago
Some people just have a 6th sense for new Waitrose bakery drops. Absolutely mind-blowing accuracy. 👀🐮 #Waitrose #HighlandCowCake #NewProduct #CakeTok #NewFoodUK
782 views · 2 days ago
Ever wondered who actually creates your favourite takeaway dishes? 🍽️ Behind-the-scenes access granted! Product developer Simona gives us an insider look at the brand-new No.1 Takeaway Meal Deal. Just pick 2 mains and 2 sides!✨🛒 #Waitrose #BehindTheScenes #FoodTok #ProductDeveloper #NewFoodUK
874 views · 3 days ago
Christmas planning starts NOW! 🎄✨ Grab your pen because our NEW Christmas Entertaining Food Magazine has officially landed in store. What are you circling first? 👇 🗓️ Mark your calendar: Book your Christmas delivery slot on our app or website starting 30th September (for delivery between 20th and 24th December)! 🛒🎁 #Waitrose #Christmas #FoodTok #Throwback #ChristmasFood
744 views · 4 days ago
Spotted in London 👀 We’ve lowered the price on 100s of everyday favourites, making it even easier to enjoy the things you love for less.
605K views · 4 days ago
The ultimate comeback: Biscuit knots are officially BACK, and they got a major cheesy upgrade. 🧀 Make sure to get yours before they’re gone! 👀 #Waitrose #NewFoodUK #FoodTok #Cheese #Snacks
1.8K views · 4 days ago
Top 5 ways to eat apples this autumn with Alex 🍎 Which one are you trying first? (You can’t go wrong with peanut butter straight from the jar, tbf) Head to the link in our bio to watch the full Pork Chop & Apple Salad recipe on YouTube! 🔗✨ #Waitrose #FoodTikTok #RecipeInspo #AppleSeason #AutumnFood
591 views · 5 days ago
Meet our brand-new Highland Cow Cake! Almost too cute to slice (keyword: almost). Perfect for birthdays, celebrations, or just because you deserve cake today. 🎂🤎 Tag a friend who needs this in their life! 👇🛒 #Waitrose #HighlandCowCake #CakeTok #NewFoodUK #FoodTok
1.9K views · 5 days ago
Baker status starts right here ✨🥖 Here are 3 rules for perfect gluten development: ✨ 🥖Wet = good: The wetter the dough, the springier the bake. ✨ 🥖Stretch & fold: Heel of the hand forward, fold back, rotate. ✨ 🥖The Poke Test: Stop when the dough feels buoyant and springs right back. Save this for your next bake! 💚 #waitrose #bakingseason #breadrecipe #bakingtutorial #autumn
1.1K views · 8 days ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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Frequently asked questions
How much does Waitrose & Partners charge for a sponsorship?
Waitrose & Partners hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact Waitrose & Partners for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify Waitrose & Partners, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does Waitrose & Partners have?
Waitrose & Partners has 118,809 followers on TikTok.
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