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🔄 Data last refreshed 6 days ago
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Make a deal with Variety
👋 Unclaimed listing — auto-generated from public data; rates are estimates, not set by the creator. 🔒 Paid proposals held safely in escrow — released only when the work's approved.
👤Unclaimed listing
Auto-generated from Variety’s publicly available TikTok info.
Variety hasn’t claimed, verified, or endorsed it, and is not affiliated with, sponsored by, or a partner of SocialDB. Any rates shown are estimates, not set by the creator.
Followers
3.8M
Total likes
691.6M
Videos
6.9K
Following
117
💰 Suggested sponsorship rate
$5.2K – $8.4K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor Variety
Known for
📊 Engagement & reach
Recent videos · views
Oct 23latest
Engagement rate · Average
2.62%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
100.9K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
259K
Measured across recent posts — the real reach a sponsored video earns.
Typical video
26K–558.2K views
Half of recent videos land in this range (median 95.4K) — the reliable floor a sponsored video earns, not just the average lifted by the odd viral hit.
View consistency · Variable
39/100
How steady views are across recent videos — reach is hit-driven, so a campaign lives or dies on catching a spike.
Posting cadence
10.3 / week
Posts multiple times a day — a constant, always-on presence.
Follower / following
32.9K×
Follows just 117 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Media & Entertainment
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 259K views per stream.
📤Posts about 11.4× per week.
💬2.62% engagement rate.
🏅Earned the 1M Followers for passing 1M followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
Gender split
Male 50% Female 50%
Age · peak 18-24
13-1717%
18-2444%
25-3423%
35-449%
45+7%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
EntertainmentLifestyleTrending
🕵️ Fake follower check
Estimated79/100
Good
Credibility score
92%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 92% real, active audience · Low fake-follower risk.
- Engagement (~6.7% of followers engage each post) is around typical for TikTok.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 2.62% engagement — around average for this size on TikTok.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
💚 Brand affinity
EstimatedBrands Variety's audience is most likely to respond to — from detected sponsorships in this niche.
About
The business of entertainment.
📸 Gallery
Recent content
#PatrickStewart, who will be remembered most for his roles as Captain Jean-Luc Picard on “Star Trek: The Next Generation” and as Professor Charles Xavier in the “X-Men” films, has died at 86.
74.3K views · 6 days ago
#TheB52s receive a star on the Hollywood Walk of Fame as the band celebrates its legacy: "We're still going!" Co-founder #FredSchneider says he's "so happy" to be part of the band, joking, "I had no marketable skills after dropping out of college."
26K views · 6 days ago
“The #HungerGames: Sunrise on the Reaping” cast members #MckennaGrace, #JosephZada and #WhitneyPeak pose together at the UK screening of the film.
1.1M views · 7 days ago
#ElleFanning channels Effie Trinket at the UK screening of “The #HungerGames: Sunrise on the Reaping.”
558.2K views · 7 days ago
Maitreyi Ramakrishnan Is Up Next ⭐️ #MaitreyiRamakrishnan opens up about being mistaken for her “Never Have I Ever” character Devi, landing her “Best of the Best” role despite not knowing how to dance, and more. Watch the full conversation tomorrow at 8am PT on YouTube.com/Variety
1.4K views · 7 days ago
#Macklemore kicks off his “Free Palestine” tour with a call for unity just over a month after being dropped from #EdSheeran’s tour over his political remarks onstage: “Six weeks ago, it was two words. Two words is all that it took. Two words that are rooted in love and liberation. Not against anybody, not divisive. Not a call for hatred. But a call to recognize our shared humanity. Free Palestine. I said free Palestine! The same thing that I want for all of us, freedom, dignity, the right to exi
31.2K views · 9 days ago
#MarkRuffalo makes a surprise video appearance at #Macklemore’s concert in Dublin after the rapper was dropped from Ed Sheeran’s tour over his “Free Palestine” speech: “Keep fighting for a free Palestine and for humanity all over the world.”
592.7K views · 9 days ago
#ConstanceWu explains why #CrazyRichAsians sequel won’t be a movie: “The series is going to follow a lot of what the books follow. And so I think having it as a series just gives you a chance to expand on all the storylines and characters in a way that fans of the book will really love.”
95.4K views · 11 days ago
#BlueIvyCarter plays the keys with her dad #JayZ at the first of two shows at Los Angeles’ SoFi Stadium.
101.8K views · 12 days ago
#Charlixcx says working on “The Moment” has given her “a new level of feeling inspired” that she doesn’t feel “as much in music anymore." Watch the full #BehindTheSong at the link in bio.
9.1K views · 12 days ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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How many followers does Variety have?
Variety has 3,848,366 followers on TikTok.
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