🤝
Make a deal with urban decay
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
486.9K
Total likes
9.93M
Videos
1.3K
Following
1.4K
💰 Suggested sponsorship rate
$78 – $127 / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🧰 Free analysis for urban decay
Known for
📊 Engagement & reach
Engagement rate · Building
1.52%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
7.4K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
3.9K
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
6.3 / week
Posts several times a week — reliably active for a campaign window.
Follower / following
340×
Follows just 1.4K back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 3.9K views per stream.
📤Posts about 7× per week.
💬1.52% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.
🛡️ Audience credibility
38/100
Low
Credibility score
64%
Mixed
Real audience
Medium
Fake-follower risk
High
Data confidence
- Est. 64% real, active audience · Medium fake-follower risk.
- Low engagement (~0.8% of followers engage each post) — a sign of an inflated or inactive audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 1.52% engagement — below the ~12% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a planning estimate, not connected analytics.
Gender split
Male 45% Female 55%
Age · peak 18-24
13-1719%
18-2441%
25-3425%
35-4411%
45+4%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
ShoppingDealsLifestyle
💚 Brand affinity
EstimatedBrands urban decay's audience is most likely to respond to — from detected sponsorships in this niche.
Shopify
About
perform, don't conform
anti-bland makeup. made in LA
shop Lip Toy ↓
📸 Gallery
Recent content
mua @Sophia Sinot knows a good lip combo 🫦 products used: 24/7 Lip Pencil in Hidden Truth Lip Toy Staining Oil in Nitro Buzz #urbandecay #lipcombo #lipstain
518 views · 1 day ago
dinner plans 🤝 a lip combo that lasts @kelsey is wearing: 🤎 Lip Toy Staining Liner in Tempt ☕ Lip Toy Staining Oil in Nitro Buzz waterproof and transfer-resistant color with a glossy finish that stains for long-lasting wear #urbandecay #lipcombo #liplinerstain
1.3K views · 4 days ago
on-the-go lip combo of our dreams 🙂↕️ @Kensington wears NEW Lip Toy Staining Liner in Banter and Lip Toy Staining Oil in Drizzled 🫐 #urbandecay #liplinerstain #lipstain #longwearmakeup
925 views · 4 days ago
pov you came for one thing… and left with a Lip Toy lineup 🫦 shop Lip Toy at both @OLIVE YOUNG US locations. 📍58 W Colarado Blvd, Pasadena, CA 91105 📍10250 Santa Monica Blvd, LA, CA 90067 @Malia 💋🫶🏽 #urbandecay #oliveyoung #lipstain
1.4K views · 4 days ago
a look into the UD Archives with @Alexandra French comment what you want to bring back 👀 #urbandecay #alexandrafrench #discontinuedmakeup
6.7K views · 8 days ago
juicy lip combos that stay all day? sign me up. @Cocoa Swatches just unlocked the looks of the summer — comment your fav: 🧁 Coy + Caked Up 🍓 Banter + Fresita ☕️ Tempt + Nitro Buzz available now @Ulta Beauty + @sephora #urbandecay #lipcombo #liplinerstain #lipstain #longwearmakeup
3.1K views · 9 days ago
the queen of color theory @Rose Siard has spoken 🫦 Lip Toy Staining Brush Lip Liners available now @Ulta Beauty + @sephora #urbandecay #lipcombo #liplinerstain #lipstain
3.7K views · 11 days ago
take it from @Paloma Hendersonn, our lip stains last ALL day 🙂↕️ Paloma wears Lip Toy Staining Brush Lip Liners in Coy + Sass and Lip Toy pH Staining Oil in Nitro Buzz #urbandecay #lipcombo #liplinerstain #lipstain #longwearmakeup
3.9K views · 11 days ago
coy, but never shy. @Grazielladominique’s lip combo is proof that precise, long-lasting lips exist 🫦 products: Lip Toy Staining Brush Lip Liner in Coy Lip Toy Staining Oil in Drizzled #urbandecay #lipcombo #liplinerstain #lipstain
4.3K views · 11 days ago
@Alexandra French is dropping her pro tips on how to get the perfect blurred lip combo with Lip Toy Staining Brush Lip Liner. 1. Sass - slightly overline the center, blur with your fingertip, then fill in for a soft-focus stain. 2. Flaunt - add depth to the outer corners + blend for a naturally contoured lip. Top with Lip Toy Staining Lip Oil in Caked Up for a glossy shimmer + shine. #urbandecay #alexandrafrench #lipcombo #liplinerstain
13.3K views · 11 days ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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