urban decay✓ Add us as a preferred source on Google
🔄 Data last refreshed 9 days ago
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Make a deal with urban decay
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
493.4K
Total likes
10.4M
Videos
1.4K
Following
1.5K
💰 Suggested sponsorship rate
$40 – $65 / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor urban decay
Known for
📊 Engagement & reach
Recent videos · views
Sep 16latest
Engagement rate · Building
1.53%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
7.6K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
1.2K
Measured across recent posts — the real reach a sponsored video earns.
Typical video
920–1.2K views
Half of recent videos land in this range (median 1.1K) — the reliable floor a sponsored video earns, not just the average lifted by the odd viral hit.
View consistency · Consistent
68/100
How steady views are across recent videos — a predictable reach a brand can plan around.
Posting cadence
9.2 / week
Posts multiple times a day — a constant, always-on presence.
Follower / following
339×
Follows just 1.5K back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 1.2K views per stream.
📤Posts about 10.3× per week.
💬1.53% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
Gender split
Male 45% Female 55%
Age · peak 18-24
13-1719%
18-2441%
25-3425%
35-4411%
45+4%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
ShoppingDealsLifestyle
🕵️ Fake follower check
Estimated38/100
Low
Credibility score
64%
Mixed
Real audience
Medium
Fake-follower risk
High
Data confidence
- Est. 64% real, active audience · Medium fake-follower risk.
- Low engagement (~0.3% of followers engage each post) — a sign of an inflated or inactive audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 1.53% engagement — below the ~12% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
💚 Brand affinity
EstimatedBrands urban decay's audience is most likely to respond to — from detected sponsorships in this niche.
Shopify
About
perform, don't conform
anti-bland makeup. made in LA
shop new Ghosting ↓
📸 Gallery
Recent content
all lift, no droop with our @Allure winning formula ⭐️🏆 shop tube job tubing mascara on tiktok shop, urbandecay.com, @Ulta Beauty, @Sephora, + @Amazon #urbandecay #allure #tubingmascara
83 views · 9 days ago
@pg☆ wears GASH, available exclusively at @Ulta Beauty 🩸 #urbandecay #gash
1.1K views · 10 days ago
we heard your screams loud and clear. Gash is BACK. available exclusively at @Ulta Beauty @megmurayama #gash #urbandecay
1.1K views · 11 days ago
the UD book club girls are discussing very important matters — dark romance opinions, book crush confessions, + the most UD-coded book baddies. comment your answers 🖤👀 @Diana 📚 @kenziedeerinreads 🧚🥀🕯️ @Faith Hill @Meahsha | 🤓📚 @Aimeé @hannah sloan📚✨🎭 @kendonuts | booktok 📚 @ashleyhollabakk @Celestine Pearl #urbandecay #booktok #booklovers
920 views · 13 days ago
respectfully, we’re ghosting the bs and skipping straight to the good part 🫦 @kenziedeerinreads 🧚🥀🕯️ @hannah sloan📚✨🎭 @Faith Hill @Diana 📚 @Meahsha | 🤓📚 @Aimeé @kendonuts | booktok 📚 @ashleyhollabakk @Celestine Pearl #urbandecay #booktok #hotgirlsread #ghosting #enemiestolovers
677 views · 13 days ago
pov UD book club is officially in session 🖤 consider this chapter one. @Diana 📚 @kenziedeerinreads 🧚🥀🕯️ @Faith Hill @Meahsha | 🤓📚 @Aimeé @hannah sloan📚✨🎭 @kendonuts | booktok 📚 @ashleyhollabakk @Celestine Pearl #urbandecay #booktok #hotgirlsread
1.1K views · 13 days ago
this is your sign to stop skipping eyeshadow primer 👀 TODAY is the last day of 50% off eyeshadow primer portion @Ulta Beauty #urbandecay #Ulta21DOB #eyeshadowprimer
1.2K views · 14 days ago
double liner, double take. the @Alexandra French signature micro double wing liner is that iconic. Alexandra uses 24/7 Liquid Stick in Melted Onyx on @Ray #urbandecay #doublewingedeyeliner #alexandrafrench #Eyeliner
3.7K views · 14 days ago
behind the scenes with @Alexandra French creating magic for the @Selkie nyfw show — using all urban decay ofc #urbandecay #alexandrafrench #newyorkfashionweek #doublewingeyeliner
1.2K views · 15 days ago
you know exactly who @Alexandra French is. our global makeup artist in residence is here to push artistry, break the rules, and make makeup fun again. #urbandecay #alexandrafrench
1.3K views · 16 days ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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Frequently asked questions
How much does urban decay charge for a sponsorship?
urban decay hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact urban decay for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify urban decay, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does urban decay have?
urban decay has 493,364 followers on TikTok.
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