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TODAY Show

TODAY Show✓ Add us as a preferred source on Google

TikTok @todayshow Media & Entertainment
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🔄 Data last refreshed 13 days ago
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Make a deal with TODAY Show

🔒 Paid proposals held safely in escrow — released only when the work's approved.

🎬Sponsored video (dedicated)A full branded TikTok built around your product. from $1,372→ 📢Spark Ads / whitelistingRun my video as a paid ad from my handle (Spark Ads) or your… $1,029/mo→ 📦Series package (3+ videos)A branded video across several posts at a package rate. $5,829→ 🎁Product seeding / honest reviewSend me your product — I post a genuine take. $1,372→ 🎵Branded sound / hashtagA video using your branded sound or hashtag challenge — driv… $1,829→ 🔁Duet / Stitch with your contentI duet or stitch your video — a native reaction / co-sign. $1,143→ 🔗Bio link placementYour link in my bio for the month — TikTok allows only one, … $3,429/mo→ 📡LIVE shoutout / product featureA mention or product feature during a TikTok LIVE — great fo… $1,600→ 🤝Collab videoWe appear in each other's videos — a value swap between crea… Swap→ 🎬UGC HireBranded content for your own channels & ads from $1,143→ 🎙️Podcast guest spotInvite TODAY Show onto your podcast (~45 min, remote) $1,143→ 📞1:1 ConsultPaid video call — advice, coaching or Q&A $183/hr→

Every booking is a normal escrow-protected deal.

Followers
3.3M
Total likes
380.8M
Videos
12.8K
Following
164
🎁 Free analysisfor TODAY Show
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

Known for

Before Dollywood opened in May 1986, Dolly Parton spoke to TODAY about the history behind the park and its location in Pigeon Forge, Tennessee, right by her hometown.889.7K views Before Dollywood opened in May 1986, Dolly Parton spoke to TODAY about the history behind the park and its location in Pigeon Forge, Tennessee, right by her hometown. We have six new additions to our #citiconcertseries lineup! Swipe ➡️ through to see who else will be joining us on the Plaza this year 🎶 Ayra Starr: Friday, 8/7 RAYE: Thursday, 8/20 Bebe Rexha: Friday, 8/28 Little Big Town: Tuesday, 9/1 Riley Green: Friday, 9/4 Alex Warren: Friday, 10/2 Sponsored by Citi22.1K views We have six new additions to our #citiconcertseries lineup! Swipe ➡️ through to see who else will be joining us on the Plaza this year 🎶 Ayra Starr: Friday, 8/7 RAYE: Thursday, 8/20 Bebe Rexha: Friday, 8/28 Little Big Town: Tuesday, 9/1 Riley Green: Friday, 9/4 Alex Warren: Friday, 10/2 Sponsored by Citi Authorities say an armed man lunged at Ohio gubernatorial candidate, Amy Acton, as she spoke at a local fair on Sunday. Her campaign says security stopped the man from reaching the candidate, but several people were injured as he pushed his way through the crowd. NBC’s Maggie Vespa reports for TODAY.19.7K views Authorities say an armed man lunged at Ohio gubernatorial candidate, Amy Acton, as she spoke at a local fair on Sunday. Her campaign says security stopped the man from reaching the candidate, but several people were injured as he pushed his way through the crowd. NBC’s Maggie Vespa reports for TODAY. Bebe Rexha is standing on business (and walking away from splitting the bill!) Sponsored by Citi19.2K views Bebe Rexha is standing on business (and walking away from splitting the bill!) Sponsored by Citi

📊 Engagement & reach

Engagement rate · Building
0.9%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
29.7K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
91.4K
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
0.79 / week
A more selective poster — each video gets room to breathe.
Follower / following
20.2K×
Follows just 164 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.

🏷️ Niche & audience

Content niche
Media & Entertainment
The lane this creator is known for — match it to your product for the most native-feeling collab.

📹 Recent videos

Latest posts straight from TODAY Show's TikTok.

@todayshow

💡 Facts

👁️Averages 91.4K views per stream.
📤Posts about 0.9× per week.
💬0.9% engagement rate.
🏅Earned the 1M Followers for passing 1M followers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 47% Female 53%
Age · peak 18-24
13-1719%
18-2441%
25-3425%
35-4411%
45+4%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
EntertainmentLifestyleTrending

🕵️ Fake follower check

Estimated
38/100
Low Credibility score
64%
Mixed Real audience
Medium Fake-follower risk
High Data confidence
  • Est. 64% real, active audience · Medium fake-follower risk.
  • Low engagement (~2.8% of followers engage each post) — a sign of an inflated or inactive audience.
  • Organic base — far more followers than accounts it follows.
  • Verified account.
  • 0.9% engagement — below the ~9% typical for this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

💚 Brand affinity

Estimated

Brands TODAY Show's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

About

Your day starts here. ☀️

📸 Gallery

A few stories to watch today, September 8. To learn more, visit TODAY.com. The weather team assembled for another buddy up— aerial yoga! Tune in for the 3rd hour of TODAY so see how they fared. In a 2015 interview with the cast of "The Rocky Horror Picture Show," Tim Curry shared how he developed his now-iconic character, Dr. Frank-N-Furter. Bebe Rexha is standing on business (and walking away from splitting the bill!) Sponsored by Citi Tom Hiddleston and Hayley Atwell have a decades-long friendship, from meeting in an audition for drama school to (separately) joining the MCU to now starring in a modernized version of William Shakespeare’s “Much Ado About Nothing.” They're also set to appear in "Avengers: Doomsday." We got an exclusive first look at Alan cumming's new castle keepers in "The Traitors: New Blood," James and Oliver Phelps! #TODAYShow Lindsay Clancy’s future remains uncertain after a mistrial was declared Friday in her triple murder case. Now the district attorney is left to contemplate a retrial. NBC’s Valerie Castro reports and legal analyst Danny Cevallos joins TODAY with insight into what may come next. Authorities say an armed man lunged at Ohio gubernatorial candidate, Amy Acton, as she spoke at a local fair on Sunday. Her campaign says security stopped the man from reaching the candidate, but several people were injured as he pushed his way through the crowd. NBC’s Maggie Vespa reports for TODAY.

Recent content

A few stories to watch today, September 8. To learn more, visit TODAY.com.
4.3K views · 13 days ago
The weather team assembled for another buddy up— aerial yoga! Tune in for the 3rd hour of TODAY so see how they fared.
1.2K views · 13 days ago
In a 2015 interview with the cast of "The Rocky Horror Picture Show," Tim Curry shared how he developed his now-iconic character, Dr. Frank-N-Furter.
11.4K views · 13 days ago
Bebe Rexha is standing on business (and walking away from splitting the bill!) Sponsored by Citi
19.2K views · 13 days ago
Tom Hiddleston and Hayley Atwell have a decades-long friendship, from meeting in an audition for drama school to (separately) joining the MCU to now starring in a modernized version of William Shakespeare’s “Much Ado About Nothing.” They're also set to appear in "Avengers: Doomsday."
3.9K views · 13 days ago
We got an exclusive first look at Alan cumming's new castle keepers in "The Traitors: New Blood," James and Oliver Phelps! #TODAYShow
10.6K views · 14 days ago
Lindsay Clancy’s future remains uncertain after a mistrial was declared Friday in her triple murder case. Now the district attorney is left to contemplate a retrial. NBC’s Valerie Castro reports and legal analyst Danny Cevallos joins TODAY with insight into what may come next.
10.4K views · 14 days ago
Authorities say an armed man lunged at Ohio gubernatorial candidate, Amy Acton, as she spoke at a local fair on Sunday. Her campaign says security stopped the man from reaching the candidate, but several people were injured as he pushed his way through the crowd. NBC’s Maggie Vespa reports for TODAY.
19.7K views · 14 days ago
At least five people were killed and several others injured when an Amazon Prime Air cargo plane overran a runway at Miami International Airport on Sunday. Officials said the aircraft struck multiple vehicles before stopping near a parking lot, triggering a ground stop and widespread flight disruptions. NBC’s George Solis reports and Tom Costello joins TODAY on the key questions federal investigators will be asking to determine what caused the crash.
13.2K views · 14 days ago
Before Dollywood opened in May 1986, Dolly Parton spoke to TODAY about the history behind the park and its location in Pigeon Forge, Tennessee, right by her hometown.
889.7K views · 14 days ago
We have six new additions to our #citiconcertseries lineup! Swipe ➡️ through to see who else will be joining us on the Plaza this year 🎶 Ayra Starr: Friday, 8/7 RAYE: Thursday, 8/20 Bebe Rexha: Friday, 8/28 Little Big Town: Tuesday, 9/1 Riley Green: Friday, 9/4 Alex Warren: Friday, 10/2 Sponsored by Citi
22.1K views · 3 months ago

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

Dumpert Dumpert 46% Dillan McCarthy Dillan McCarthy 46% 96,9 CKOI 96,9 CKOI 46% truTV truTV 45% FANDOM BIEBER BRASIL 🇧🇷 FANDOM BIEBER BRASIL 🇧🇷 42% Çok Güzel Hareketler 2 Çok Güzel Hareketler 2 42%

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How many followers does TODAY Show have?
TODAY Show has 3,317,374 followers on TikTok.

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