Theory✓ Add us as a preferred source on Google
🔄 Data last refreshed 8 days ago
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Make a deal with Theory
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
6.8K
Total likes
17.7K
Videos
213
Following
67
💰 Suggested sponsorship rate
$154 – $250 / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor Theory
Known for
📊 Engagement & reach
Engagement rate · Building
1.21%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
83
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
7.7K
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
0.38 / week
A more selective poster — each video gets room to breathe.
Follower / following
102×
Follows just 67 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Lifestyle (sociology)
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 7.7K views per stream.
📤Posts about 0.4× per week.
💬1.21% engagement rate.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
Gender split
Male 20% Female 80%
Age · peak 18-24
13-1719%
18-2441%
25-3425%
35-4411%
45+4%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
EntertainmentLifestyleTrending
🕵️ Fake follower check
Estimated75/100
Good
Credibility score
88%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 88% real, active audience · Low fake-follower risk.
- Strong engagement (~1.1× of followers engage each post) — an active, real audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 1.21% engagement — below the ~15% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
💚 Brand affinity
EstimatedBrands Theory's audience is most likely to respond to — from detected sponsorships in this niche.
Shopify
About
Iconic style made effortless.
📸 Gallery
Recent content
“How do we transition our winter uniform to warmer weather? The answer is linen.” - Karla Welch Discover spring’s most essential linen looks, crafted by the celebrity stylist at Theory.com. #InTheory #TheoryNYC #InStoreWith #KarlaWelch #KarlaWelchStylist #SpringStyling #SpringFashion #SpringBreak #Brentwood #California #Shopping #Stylist
19.6K views · 1 year ago
A sartorial moment with Karla Welch. Discover the celebrity stylist’s spring edit at Theory.com. #InTheory #TheoryNYC #Theory #KarlaWelch #KarlaWelchStylist #Stylist #Suiting #Suits #Brentwood #NYC #FashionStylist #SpringStyling #SpringFashion
8.1K views · 1 year ago
Discover our spring collection and Brentwood store through the discerning eyes of celebrity stylist #KarlaWelch. Here, she shares all her tips and tricks-from styling a suit on vacation to finding the perfect black pant and so much more. Shop Karla's edit in store and at the Theory.com. #Theory #InTheory #TheoryNYC #Stylist #SpringFashion #LosAngeles #California #Brentwood #FashionTips #CelebrityStylist #SpringCollection #KarlaWelch #KarlaWelchStyle
15.9K views · 1 year ago
Theory Fall 2025. This New York Fashion Week, we welcomed guests to tour our design and innovation center and witness step-by-step how an idea evolves into a garment and eventually becomes a collection. #AtTheAtelier #InTheory #Theory #TheoryNYC #NYC #NYFW #NewYorkFashionWeek #Presentation #Design #Designer #MeatpackingDistrict #BTS #GarmentManufacturer #ClothingDesign
9.3K views · 1 year ago
Welcome to our atelier at 2 Gansevoort Street. 79,000 square feet of space dedicated to innovation and inspiration in New York City is unparalleled. Our cutting and sewing rooms feature state-of-the-art machinery that make sure our garments are crafted with the utmost care. Working under one roof, our teams are able to collaborate across departments and create industry-leading techniques. Discover more at the link in bio. #AtTheAtelier #Theory #TheoryNYC #InTheory #NYC #Design #Designer #Meatpac
5.7K views · 1 year ago
#AtTheAtelier—From fabric to fit, every element of a Theory garment is meticulously considered and crafted step-by-step inside our design and innovation center in New York City. Welcome to 2GV. Discover more at the link in bio. #Theory #InTheory #TheoryNYC #NYC #MeatpackingDistrict #Atelier #GarmentManufacturer #Design #Designer #FashionDesigner #ClothingDesign #Blazer #BTS #BehindTheScences
4.1K views · 1 year ago
Home for the holidays at #Quarters with #ZoeyDeutch and friends. ❤️ #NYC #Holidays #HolidayParty #InTheory #Gathering #Festive #WinterDressing #Friends #Family #Gifts #DinnerParty
3.9K views · 1 year ago
Stop by your local Theory store on December 7th for treats and cocktails. Plus, receive a complimentary wine tote and corkscrew with your purchase of $500+, while supplies last. Click the link in bio to find your nearest store. #holiday #giftwithpurchase #freenyc #wine #tote #viacarota #cocktails
3.2K views · 1 year ago
It's officially the holiday season—let's get together. #Theory #InTheory #TheoryNYC #TheoryHoliday #Holiday #TisTheSeason #Friendsgiving #HolidayDressing #NYC
2.9K views · 1 year ago
Our Cropped Jacket in Stretch Flannel is the perfect 2-in-1 jacket offering endless styling capabilities. ✌️ Theory Project Fall 2024: Discover the new collection by designer Lucas Ossendriver at Theory.com. #Theory #InTheory #TheoryNYC #TheoryProject #Designer #Jacket #Outerwear #Coat #2in1 #FallFashion #Outfitideas
4.2K views · 1 year ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
More like this
Find more →Frequently asked questions
How much does Theory charge for a sponsorship?
Theory hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact Theory for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify Theory, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does Theory have?
Theory has 6,848 followers on TikTok.
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Booking an event / appearance is a Pro feature. Upgrade to book Theory for an in-person or virtual appearance — payment held safely in escrow until the event is done.
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