🤝
Make a deal with Theory
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
6.8K
Total likes
17.7K
Videos
213
Following
67
💰 Suggested sponsorship rate
$149 – $242 / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🧰 Free analysis for Theory
Known for
📊 Engagement & reach
Engagement rate · Building
1.23%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
83
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
7.4K
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
0.38 / week
A more selective poster — each video gets room to breathe.
Follower / following
101×
Follows just 67 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 7.4K views per stream.
📤Posts about 0.4× per week.
💬1.23% engagement rate.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a planning estimate, not connected analytics.
Gender split
Male 48% Female 52%
Age · peak 18-24
13-1719%
18-2441%
25-3425%
35-4411%
45+4%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
ShoppingDealsLifestyle
🕵️ Fake follower check
Estimated75/100
Good
Credibility score
88%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 88% real, active audience · Low fake-follower risk.
- Strong engagement (~1.1× of followers engage each post) — an active, real audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 1.23% engagement — below the ~15% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
💚 Brand affinity
EstimatedBrands Theory's audience is most likely to respond to — from detected sponsorships in this niche.
Shopify
About
Iconic style made effortless.
📸 Gallery
Recent content
“How do we transition our winter uniform to warmer weather? The answer is linen.” - Karla Welch Discover spring’s most essential linen looks, crafted by the celebrity stylist at Theory.com. #InTheory #TheoryNYC #InStoreWith #KarlaWelch #KarlaWelchStylist #SpringStyling #SpringFashion #SpringBreak #Brentwood #California #Shopping #Stylist
19K views · 1 year ago
A sartorial moment with Karla Welch. Discover the celebrity stylist’s spring edit at Theory.com. #InTheory #TheoryNYC #Theory #KarlaWelch #KarlaWelchStylist #Stylist #Suiting #Suits #Brentwood #NYC #FashionStylist #SpringStyling #SpringFashion
7.8K views · 1 year ago
Discover our spring collection and Brentwood store through the discerning eyes of celebrity stylist #KarlaWelch. Here, she shares all her tips and tricks-from styling a suit on vacation to finding the perfect black pant and so much more. Shop Karla's edit in store and at the Theory.com. #Theory #InTheory #TheoryNYC #Stylist #SpringFashion #LosAngeles #California #Brentwood #FashionTips #CelebrityStylist #SpringCollection #KarlaWelch #KarlaWelchStyle
15.4K views · 1 year ago
Theory Fall 2025. This New York Fashion Week, we welcomed guests to tour our design and innovation center and witness step-by-step how an idea evolves into a garment and eventually becomes a collection. #AtTheAtelier #InTheory #Theory #TheoryNYC #NYC #NYFW #NewYorkFashionWeek #Presentation #Design #Designer #MeatpackingDistrict #BTS #GarmentManufacturer #ClothingDesign
9.1K views · 1 year ago
Welcome to our atelier at 2 Gansevoort Street. 79,000 square feet of space dedicated to innovation and inspiration in New York City is unparalleled. Our cutting and sewing rooms feature state-of-the-art machinery that make sure our garments are crafted with the utmost care. Working under one roof, our teams are able to collaborate across departments and create industry-leading techniques. Discover more at the link in bio. #AtTheAtelier #Theory #TheoryNYC #InTheory #NYC #Design #Designer #Meatpac
5.5K views · 1 year ago
#AtTheAtelier—From fabric to fit, every element of a Theory garment is meticulously considered and crafted step-by-step inside our design and innovation center in New York City. Welcome to 2GV. Discover more at the link in bio. #Theory #InTheory #TheoryNYC #NYC #MeatpackingDistrict #Atelier #GarmentManufacturer #Design #Designer #FashionDesigner #ClothingDesign #Blazer #BTS #BehindTheScences
3.9K views · 1 year ago
Home for the holidays at #Quarters with #ZoeyDeutch and friends. ❤️ #NYC #Holidays #HolidayParty #InTheory #Gathering #Festive #WinterDressing #Friends #Family #Gifts #DinnerParty
3.8K views · 1 year ago
Stop by your local Theory store on December 7th for treats and cocktails. Plus, receive a complimentary wine tote and corkscrew with your purchase of $500+, while supplies last. Click the link in bio to find your nearest store. #holiday #giftwithpurchase #freenyc #wine #tote #viacarota #cocktails
3.1K views · 1 year ago
It's officially the holiday season—let's get together. #Theory #InTheory #TheoryNYC #TheoryHoliday #Holiday #TisTheSeason #Friendsgiving #HolidayDressing #NYC
2.8K views · 1 year ago
Our Cropped Jacket in Stretch Flannel is the perfect 2-in-1 jacket offering endless styling capabilities. ✌️ Theory Project Fall 2024: Discover the new collection by designer Lucas Ossendriver at Theory.com. #Theory #InTheory #TheoryNYC #TheoryProject #Designer #Jacket #Outerwear #Coat #2in1 #FallFashion #Outfitideas
4K views · 1 year ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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