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The Ordinary

The Ordinary✓ Add us as a preferred source on Google

TikTok @theordinary Beauty
⚔ Compare ☆ Follow Own this channel?
🔄 Data last refreshed 10 hours ago
Followers
2M
Total likes
18.4M
Videos
567
Following
11
🎁 Free analysisfor The Ordinary
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

📊 Engagement & reach

Engagement rate · Building
1.63%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
32.5K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Est. views / video
324.5K–649.1K
Estimated from avg likes at a typical TikTok 5–10% like rate (measured views load once content syncs). Reach routinely runs past follower count.
Videos posted
567
≈ 18.4M total likes across the library — a deep, active back-catalogue.
Follower / following
180.8K×
Follows just 11 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.

🏷️ Niche & audience

Content niche
Beauty
The lane this creator is known for — match it to your product for the most native-feeling collab.

📹 Recent videos

Latest posts straight from The Ordinary's TikTok.

@theordinary

💡 Facts

💬1.63% engagement rate.
🏅Earned the 1M Followers for passing 1M followers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 6% Female 94%
Age · peak 18-24
13-1719%
18-2441%
25-3425%
35-4411%
45+4%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
BeautySkincareMakeupShopping

🕵️ Fake follower check

Estimated
68/100
Good Credibility score
92%
Real Real audience
Low Fake-follower risk
Medium Data confidence
  • Est. 92% real, active audience · Low fake-follower risk.
  • Limited engagement data — score uses the signals available.
  • Organic base — far more followers than accounts it follows.
  • Verified account.
  • 1.63% engagement — around average for this size on TikTok.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

💚 Brand affinity

Estimated

Brands The Ordinary's audience is most likely to respond to — from detected sponsorships in this niche.

Genshin Impact

About

sensibly priced, science-proven skincare 🧪

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

Charlotte Tilbury Charlotte Tilbury 44% Druni Druni 44% L’Oréal Paris L’Oréal Paris 44% Noera By Reisha Noera By Reisha 43% Cyzone Cyzone 43% nonkul nonkul 42%

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Frequently asked questions

How much does The Ordinary charge for a sponsorship?
The Ordinary hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact The Ordinary for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify The Ordinary, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does The Ordinary have?
The Ordinary has 1,988,296 followers on TikTok.

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