The Mysterious Bookcase Add us as a preferred source on Google
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Make a deal with The Mysterious Bookcase
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
52.1K
Total likes
349.2K
Videos
408
Following
40
💰 Suggested sponsorship rate
$1.1K – $1.7K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor The Mysterious Bookcase
Known for
42.1K views
Welcome to The Mysterious Bookcase! 📖😍 We are Ally and Matt (and sometimes Harry). The Mysterious Bookcase is an online indie bookshop that started in October 2022. Our signature product, Blind Date With a Book, was created out of Ally's love for reading and her obsession with secondhand books, as well as Matt's interest in the mystery aspect around this bookish gift. We wanted to create a cozy gift for all book lovers, and thought the addition of tea, chocolate and a customisable bookmark made
📊 Engagement & reach
Recent videos · views
Mar 30latest
Engagement rate · Building
1.64%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
856
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
52.8K
Measured across recent posts — the real reach a sponsored video earns.
Typical video
1.3K–3.3K views
Half of recent videos land in this range (median 2.7K) — the reliable floor a sponsored video earns, not just the average lifted by the odd viral hit.
View consistency · Spiky
0/100
How steady views are across recent videos — reach is hit-driven, so a campaign lives or dies on catching a spike.
Posting cadence
0.08 / week
A more selective poster — each video gets room to breathe.
Follower / following
1.3K×
Follows just 40 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Primary market
United Kingdom
Where most of the audience is — factor into shipping, language and campaign timing.
💡 Facts
👁️Averages 52.8K views per stream.
📤Posts about 0.1× per week.
💬1.64% engagement rate.
🏅Earned the 10K Followers for passing 10K followers.
📍Based in United Kingdom.
🕵️ Fake follower check
Estimated66/100
Good
Credibility score
85%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 85% real, active audience · Low fake-follower risk.
- Strong engagement (~1× of followers engage each post) — an active, real audience.
- Organic base — far more followers than accounts it follows.
- 1.64% engagement — below the ~15% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
About
Independent bookshop 📚
Ally & Matt 👋🏼
6 Westbourne Arcade, Bournemouth 🇬🇧
📸 Gallery
Recent content
Trust us, and wait to see the magical edge on this book 👀 First there was Twilight, now we have the 20th anniversary edition of New Moon 🌙 #twilight #twilightsaga #twilighttok #booktok #bellaswan
578 views · 2 days ago
Hey book club wave 👋🏼 October book club packages have been sent off. Are you ready for our HORROR GHOST STORY? 👻 If you are interested in learning more about our UK wide online book club, please comment below. We’d love for you to join us! ##bookclub##tiktokbookclub##booktok##horrortok##booktokuk
1K views · 4 days ago
Happy Turncloak publication day @Laura/L.K. Steven It was an absolute pleasure hosting you this week and hearing about your journey, from land mermaids to the Silvercloak saga 🧜🏼♀️ We can’t wait for everyone to read Turncloak, and we look forward to…oops almost said the title…BOOK 3! 😂 @DelReyUK #fantasy #fantasybooks #authorsigning #authorevent #indiebookshop
1.3K views · 9 days ago
We had the absolute pleasure of hosting an event yesterday with @Laura/L.K. Steven to celebrate Turncloak, and she kindly signed alllll these books for us. Including, the gorgeous collectors edition of Our Infinite Fates 💖 #fantasybooks #highfantasy #indiebookshop #booktok #specialedition
804 views · 10 days ago
It’s not long until @Laura/L.K. Steven is here in Bournemouth to celebrate Turncloak, book two in the Silvercloak saga 🪄🩸🌙⏳🐉 Join us for an evening in conversation with Laura, to chat all things Turncloak and the Silvercloak world, followed by a signing. Very limited tickets still available! 🪄 Date: Tuesday 15th September 🩸 Location: @thenici Bournemouth ⏳ Doors open: 18:30. Event start time: 19:00 🐉 Hosted by: @amymaybooks_ #indiebookshop #indiebookstore #fantasybooks #fantasybookrecs #highfant
1.6K views · 21 days ago
Hoa hoa hoa hoa hoa ✨ Look what’s back 👀 and just in time for the matching deluxe edition of New Moon next month 🌙 #twilight #twilightsaga #twilighttiktok #bellaandedward #booktok
3.3K views · 1 month ago
The Mysterious Bookcase is excited to present an online event with Taylor J. LaRue to celebrate Steelborn, an epic slow-burn, enemies-to-lovers romantasy debut, and the first book in the Steelborn Saga. Hosted by Ally, we’ll be chatting all things Steelborn, Reya and Caelan, romantasy and maybe (if we’re lucky) get a sneak peek of what comes next in the series. There will be time for a short Q&A at the end. Date, time and location: 🌊 Wednesday 12th August at 7pm (UK time) ⚔️ TikTok livestream @t
1.5K views · 1 month ago
August book club is on its way to you! Interested in joining our book club? Comment below and we will let you know how to join! #bookclub #tiktokbookclub #contemporarybooks #themysteriousbookcase #booktok
3.3K views · 2 months ago
What do we have planned for our ACOTAR 6 party? Let me tell you! Join us on Monday 26th October at The NICI Bournemouth as we celebrate all things ACOTAR, and count down to midnight for the release of book 6. There will be ACOTAR activities, themed drinks, a photo booth, costumes and more. 🌹Midnight Launch (from 21:30, £50) Join us for the countdown to midnight and be amongst the first to get your hands on a copy of ACOTAR 6. Meet fellow ACOTAR fans and share theories for the upcoming book. We’l
7.4K views · 2 months ago
Ahoy! Calling all @VictoriaAveyard fans 🏴☠️ There is a TEMPEST Treasure Hunt taking place across the UK, and the crew at The Mysterious Bookcase have a treasure chest full of items for you. Set sail to visit us, and speak the password to collect TWO items of treasure: May the sea always sing for you 🌊 X marks the spot! And if you can’t come down to see us, we already have Tempest listed for pre-order on our website. We ship worldwide 🏴☠️ #tempest #tempesttreasurehunt #victoriaaveyard #indieboo
2.7K views · 2 months ago
Just getting the help I need 📚#booktok #bookshop #bookstore #bookish #fyp
567.8K views · 9 months ago
Welcome to The Mysterious Bookcase! 📖😍 We are Ally and Matt (and sometimes Harry). The Mysterious Bookcase is an online indie bookshop that started in October 2022. Our signature product, Blind Date With a Book, was created out of Ally's love for reading and her obsession with secondhand books, as well as Matt's interest in the mystery aspect around this bookish gift. We wanted to create a cozy gift for all book lovers, and thought the addition of tea, chocolate and a customisable bookmark made
42.1K views · 2 years ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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Frequently asked questions
How much does The Mysterious Bookcase charge for a sponsorship?
The Mysterious Bookcase hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact The Mysterious Bookcase for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify The Mysterious Bookcase, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does The Mysterious Bookcase have?
The Mysterious Bookcase has 52,085 followers on TikTok.
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