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The i Paper

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TikTok @theipaper Media & Entertainment
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🎬Sponsored video (dedicated)A full branded TikTok built around your product. from $1,128→ 📢Spark Ads / whitelistingRun my video as a paid ad from my handle (Spark Ads) or your account — native paid reach. $846/mo→ 📦Series package (3+ videos)A branded video across several posts at a package rate. $4,794→ 🎁Product seeding / honest reviewSend me your product — I post a genuine take. $1,128→ 🎵Branded sound / hashtagA video using your branded sound or hashtag challenge — drives a UGC wave. $1,504→ 🔁Duet / Stitch with your contentI duet or stitch your video — a native reaction / co-sign. $940→ 🔗Bio link placementYour link in my bio for the month — TikTok allows only one, so it's prime. $2,820/mo→ 📡LIVE shoutout / product featureA mention or product feature during a TikTok LIVE — great for live shopping. $1,316→ 🤝Collab videoWe appear in each other's videos — a free value swap, or a paid collab. Swap or paid→ 🎬UGC HireBranded content for your own channels & ads from $940→ 🎙️Podcast guest spotInvite The i Paper onto your podcast (~45 min, remote) $940→ 📞1:1 ConsultPaid video call — advice, coaching or Q&A $150/hr→

Every booking is a normal escrow-protected deal.

Followers
568.2K
Total likes
30.4M
Videos
3.9K
Following
25
🎁 Free analysisfor The i Paper
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

Known for

Westminster Council is proposing to limit "vertical drinking", aka drinking standing up. Their proposal said pubs applying for a licence should: “Discourage excessive drunkenness and encourage the provision of more seating in premises that serve alcohol for people to sit and enjoy a drink and order food by table service in place of open bar space that caters for high volume vertical drinking.” Pubs and bars, as well as Mayor of London Sadiq Khan and No 10 have all criticised the proposal for be652K views Westminster Council is proposing to limit "vertical drinking", aka drinking standing up. Their proposal said pubs applying for a licence should: “Discourage excessive drunkenness and encourage the provision of more seating in premises that serve alcohol for people to sit and enjoy a drink and order food by table service in place of open bar space that caters for high volume vertical drinking.” Pubs and bars, as well as Mayor of London Sadiq Khan and No 10 have all criticised the proposal for be EXCLUSIVE | Angela Rayner has criticised Reform’s ‘insulting’ plan to give ‘British-born’ workers housing priority in an exclusive interview with The i Paper. Reform UK pledged on Monday to prioritise British-born workers under 35 when allocating social housing if the party enters government. However, ahead of announcing the Government's 'tilt' towards building more council and social houses, Rayner called Reform's policy "scaremongering". Click the link to read Vicky Spratt's full inter121K views EXCLUSIVE | Angela Rayner has criticised Reform’s ‘insulting’ plan to give ‘British-born’ workers housing priority in an exclusive interview with The i Paper. Reform UK pledged on Monday to prioritise British-born workers under 35 when allocating social housing if the party enters government. However, ahead of announcing the Government's 'tilt' towards building more council and social houses, Rayner called Reform's policy "scaremongering". Click the link to read Vicky Spratt's full inter INSIDE | How our investigation into an Under Armour supplier led to a US import ban. Special Projects Editor Rob Hastings reveals how he uncovered allegations of forced labour, abuse and exploitation at a factory making clothes for Under Armour. More than two years after The i Paper's investigation began, US authorities have banned imports from two of the supplier's factories after confirming evidence of forced labour. Watch Rob explain how he uncovered the story and what happened after our repo48.4K views INSIDE | How our investigation into an Under Armour supplier led to a US import ban. Special Projects Editor Rob Hastings reveals how he uncovered allegations of forced labour, abuse and exploitation at a factory making clothes for Under Armour. More than two years after The i Paper's investigation began, US authorities have banned imports from two of the supplier's factories after confirming evidence of forced labour. Watch Rob explain how he uncovered the story and what happened after our repo US Defence Secretary Pete Hegseth has promised a livestreamed execution, his country’s first publicly performed death sentence in 90 years, further stirring the debate over the US death penalty. Critics have called the plan a “spectacle of cruelty” that ignores the dignity of human life. The decision came after Donald Trump approved the execution of convicted murderer Nidal Hasan by US army firing squad on Tuesday. In 2013, Hasan was convicted and sentenced to death in a court martial for the mu34.3K views US Defence Secretary Pete Hegseth has promised a livestreamed execution, his country’s first publicly performed death sentence in 90 years, further stirring the debate over the US death penalty. Critics have called the plan a “spectacle of cruelty” that ignores the dignity of human life. The decision came after Donald Trump approved the execution of convicted murderer Nidal Hasan by US army firing squad on Tuesday. In 2013, Hasan was convicted and sentenced to death in a court martial for the mu

📊 Engagement & reach

Recent videos · views
Aug 7latest
Engagement rate · Building
1.37%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
7.8K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
75.2K
Measured across recent posts — the real reach a sponsored video earns.
Typical video
3.4K–34.3K views
Half of recent videos land in this range (median 6.7K) — the reliable floor a sponsored video earns, not just the average lifted by the odd viral hit.
View consistency · Spiky
0/100
How steady views are across recent videos — reach is hit-driven, so a campaign lives or dies on catching a spike.
Posting cadence
1.2 / week
A more selective poster — each video gets room to breathe.
Follower / following
22.7K×
Follows just 25 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.

🏷️ Niche & audience

Content niche
Media & Entertainment
The lane this creator is known for — match it to your product for the most native-feeling collab.

📹 Recent videos

Latest posts straight from The i Paper's TikTok.

@theipaper

💡 Facts

👁️Averages 75.2K views per stream.
📤Posts about 1.3× per week.
💬1.37% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 42% Female 58%
Age · peak 18-24
13-1718%
18-2440%
25-3424%
35-4410%
45+8%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Audience language
  • English88%
  • Other12%
Likely interests
EntertainmentLifestyleTrending

🕵️ Fake follower check

Estimated
38/100
Low Credibility score
64%
Mixed Real audience
Medium Fake-follower risk
High Data confidence
  • Est. 64% real, active audience · Medium fake-follower risk.
  • Low engagement (~0.1× of followers engage each post) — a sign of an inflated or inactive audience.
  • Organic base — far more followers than accounts it follows.
  • Verified account.
  • 1.37% engagement — below the ~4% typical for this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

💚 Brand affinity

Estimated

Brands The i Paper's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

About

Impartial news and intelligent debate Subscribe here ⬇️

📸 Gallery

Labour MP Allison Gardner has detailed her excruciating battle with a Chronic UTI, describing that at times she felt she "couldn't live like this". Gardner, the MP for Stoke-on-Trent South previously said she got into politics to “give a voice” to women suffering from chronic urinary tract infections (UTI). Now, she is pushing for a clinical definition of the condition which she hopes will be ready “before December”. Labour MP Allison Gardner has said that "medical misogyny" is "an embedded issue within science and within health". Gardner has been open about her own struggles with Chronic UTI, which she feels is a condition that's under researched by the medical industry due to it mainly affecting women. "If I asked you what or who represents the UK, your first thought probably wouldn't be a buff-tailed bumblebee," says The i Paper columnist Emily Watkins. "But that is precisely why it's such a brilliant move from the Bank of England to feature the insects on the country's next round of banknotes." But what do you think? Opinion | "The biggest threat to Maya Jama winning The Traitors isn't the faithful. It's the two traitors in the turret with her". "As long as she deals with her fellow traitors by whipping them into shape or turning on them, she has the guts and the smarts to go all the way. It's not just the faithful who should be scared of her". You can read Emily's full article on The i Paper's website. Opinion | "Andrew’s victory is another painful embarrassment for the King" says Jennie Bond. "It all turns on something of a technicality. Thames Valley Police has accepted that the search warrants used to take possession of material from his homes in Sandringham and Windsor were unlawful". "There’s no doubt about it: Andrew Mountbatten Windsor has successfully lobbed a custard pie in the face of the police and judicial system". You can read Jennie's full article on The i Paper's website. Is Zack Polanski's time as Green Party leader up after a convincing defeat to Labour in the Holborn and St Pancras by-election? Just eight months ago the Green Party sent shivers through the Labour Party establishment when it overhauled their 13,413 majority in Gorton and Denton, Connie Dimsdale explains. But after a disastrous conference vote last week, serious questions are being asked about Polanski’s leadership following his failure to make any inroads as a candidate in the key target seat o Fake photos and videos shared on social media are amplifying unproven claims of a deadly plague following the death of a lab worker in Russia. Deleted warnings, claims of children’s hospitals on lockdown and people in hazmat suits on the streets have fuelled rumours that Russia is attempting to cover up an outbreak of a fast-spreading disease in Siberia. Frightening screenshots and videos have swept across social platforms, but after after a closer look, The i Paper's Investigations Corresponden US Defence Secretary Pete Hegseth has promised a livestreamed execution, his country’s first publicly performed death sentence in 90 years, further stirring the debate over the US death penalty. Critics have called the plan a “spectacle of cruelty” that ignores the dignity of human life. The decision came after Donald Trump approved the execution of convicted murderer Nidal Hasan by US army firing squad on Tuesday. In 2013, Hasan was convicted and sentenced to death in a court martial for the mu

Recent content

Labour MP Allison Gardner has detailed her excruciating battle with a Chronic UTI, describing that at times she felt she "couldn't live like this". Gardner, the MP for Stoke-on-Trent South previously said she got into politics to “give a voice” to women suffering from chronic urinary tract infections (UTI). Now, she is pushing for a clinical definition of the condition which she hopes will be ready “before December”.
6.7K views · 19 hours ago
Labour MP Allison Gardner has said that "medical misogyny" is "an embedded issue within science and within health". Gardner has been open about her own struggles with Chronic UTI, which she feels is a condition that's under researched by the medical industry due to it mainly affecting women.
3.7K views · 21 hours ago
"If I asked you what or who represents the UK, your first thought probably wouldn't be a buff-tailed bumblebee," says The i Paper columnist Emily Watkins. "But that is precisely why it's such a brilliant move from the Bank of England to feature the insects on the country's next round of banknotes." But what do you think?
2.4K views · 1 day ago
Opinion | "The biggest threat to Maya Jama winning The Traitors isn't the faithful. It's the two traitors in the turret with her". "As long as she deals with her fellow traitors by whipping them into shape or turning on them, she has the guts and the smarts to go all the way. It's not just the faithful who should be scared of her". You can read Emily's full article on The i Paper's website.
22.5K views · 2 days ago
Opinion | "Andrew’s victory is another painful embarrassment for the King" says Jennie Bond. "It all turns on something of a technicality. Thames Valley Police has accepted that the search warrants used to take possession of material from his homes in Sandringham and Windsor were unlawful". "There’s no doubt about it: Andrew Mountbatten Windsor has successfully lobbed a custard pie in the face of the police and judicial system". You can read Jennie's full article on The i Paper's website.
3.1K views · 2 days ago
Is Zack Polanski's time as Green Party leader up after a convincing defeat to Labour in the Holborn and St Pancras by-election? Just eight months ago the Green Party sent shivers through the Labour Party establishment when it overhauled their 13,413 majority in Gorton and Denton, Connie Dimsdale explains. But after a disastrous conference vote last week, serious questions are being asked about Polanski’s leadership following his failure to make any inroads as a candidate in the key target seat o
1.5K views · 2 days ago
Fake photos and videos shared on social media are amplifying unproven claims of a deadly plague following the death of a lab worker in Russia. Deleted warnings, claims of children’s hospitals on lockdown and people in hazmat suits on the streets have fuelled rumours that Russia is attempting to cover up an outbreak of a fast-spreading disease in Siberia. Frightening screenshots and videos have swept across social platforms, but after after a closer look, The i Paper's Investigations Corresponden
3.5K views · 2 days ago
US Defence Secretary Pete Hegseth has promised a livestreamed execution, his country’s first publicly performed death sentence in 90 years, further stirring the debate over the US death penalty. Critics have called the plan a “spectacle of cruelty” that ignores the dignity of human life. The decision came after Donald Trump approved the execution of convicted murderer Nidal Hasan by US army firing squad on Tuesday. In 2013, Hasan was convicted and sentenced to death in a court martial for the mu
34.3K views · 2 days ago
Anti-ICE protests erupt in New York after agents shot and wounded a man on Thursday in his car with a child. The man was conscious and hospitalised after the incident but the shooting quickly sparked angry protests from local residents and elected officials in the neighbourhood. Since the incident New York Mayor Zohran Mamdani has called for the agents to be abolished. #newyork #US #Trump #ICE
3.4K views · 2 days ago
EXCLUSIVE | Angela Rayner has criticised Reform’s ‘insulting’ plan to give ‘British-born’ workers housing priority in an exclusive interview with The i Paper. Reform UK pledged on Monday to prioritise British-born workers under 35 when allocating social housing if the party enters government. However, ahead of announcing the Government's 'tilt' towards building more council and social houses, Rayner called Reform's policy "scaremongering". Click the link to read Vicky Spratt's full inter
121K views · 1 month ago
Westminster Council is proposing to limit "vertical drinking", aka drinking standing up. Their proposal said pubs applying for a licence should: “Discourage excessive drunkenness and encourage the provision of more seating in premises that serve alcohol for people to sit and enjoy a drink and order food by table service in place of open bar space that caters for high volume vertical drinking.” Pubs and bars, as well as Mayor of London Sadiq Khan and No 10 have all criticised the proposal for be
652K views · 1 month ago
INSIDE | How our investigation into an Under Armour supplier led to a US import ban. Special Projects Editor Rob Hastings reveals how he uncovered allegations of forced labour, abuse and exploitation at a factory making clothes for Under Armour. More than two years after The i Paper's investigation began, US authorities have banned imports from two of the supplier's factories after confirming evidence of forced labour. Watch Rob explain how he uncovered the story and what happened after our repo
48.4K views · 2 months ago

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

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How many followers does The i Paper have?
The i Paper has 568,200 followers on TikTok.

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