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Explore 🔎 More Lifestyle (sociology) creators TikTok rankings
Tatum
🤝

Make a deal with Tatum

🔒 Paid proposals held safely in escrow — released only when the work's approved.

Every booking is a normal escrow-protected deal.

Followers
265.2K
Total likes
6M
Videos
162
Following
337
🎁 Free analysisfor Tatum

Known for

📊 Engagement & reach

Recent videos · views
Jun 9latest
Engagement rate · Excellent
14%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
37.1K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
2M
Measured across recent posts — that’s 8× their follower count, the reach a sponsored video actually earns.
Typical video
7.4K–101.4K views
Half of recent videos land in this range (median 26K) — the reliable floor a sponsored video earns, not just the average lifted by the odd viral hit.
View consistency · Spiky
0/100
How steady views are across recent videos — reach is hit-driven, so a campaign lives or dies on catching a spike.
Posting cadence
0.04 / week
A more selective poster — each video gets room to breathe.
Follower / following
787×
Follows just 337 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.

🏷️ Niche & audience

Content niche
Lifestyle (sociology)
The lane this creator is known for — match it to your product for the most native-feeling collab.

📹 Recent videos

Latest posts straight from Tatum's TikTok.

@tatummassucci

💡 Facts

👁️Averages 2M views per stream.
📤Posts about 0× per week.
💬14% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 17% Female 83%
Age · peak 18-24
13-1718%
18-2440%
25-3424%
35-4410%
45+8%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
EntertainmentLifestyleTrending

🕵️ Fake follower check

Estimated
98/100
Excellent Credibility score
99%
Real Real audience
Low Fake-follower risk
High Data confidence
  • Est. 99% real, active audience · Low fake-follower risk.
  • Strong engagement (~7.6× of followers engage each post) — an active, real audience.
  • Organic base — far more followers than accounts it follows.
  • 14% engagement — above the ~12% typical for a TikTok account this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

💚 Brand affinity

Estimated

Brands Tatum's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps Shopify Epidemic Sound Fiverr Nebula BetterHelp Surfshark Incogni Dbrand Audible

About

Beauty, fashion, lifestyle, mom stuff!! IG @tatummassucci 💌

📸 Gallery

Recent content

Get ready with me at 48 using some new fall favorites 🤎 @Bobbi Brown @Sephora Collection @m.ph by Mary Phillips @Westman-Atelier @Saie @Patrick Ta Beauty @YSL Beauty @Estée Lauder @DIBSBEAUTY @tarte cosmetics @Hourglass Cosmetics #MakeupOver40 #AntiBlush #GRWM #makeup #beauty
2.7K views · 4 days ago
Rollers+curling iron=volume and bounce. #shorthair #rollers #bob #bouncyblowout #hairstyle
66.2K views · 13 days ago
Lob to bob ✂️ #shorthair #haircut #lob #bobhaircut #hairstyle @DomDomHair @Tera Stephens
26K views · 19 days ago
Step by step on how i dry and curl my bob @Davines North America @DomDomHair @Dyson USA @Oribe #bob #shorthair #hairtok #over40 #hairtutorial
137.5K views · 20 days ago
My top 5 favorite liquid bronzers! @Saie @loréal paris usa @DIBSBEAUTY @Drunk Elephant @rhode skin #bronzer #makeup #top5 #over40makeup #beauty
4.3K views · 21 days ago
Back to the blonde bob thanks to @DomDomHair @Tera Stephens 💇‍♀️ #bob #shorthair #haircut #over40 #longbob
49.5K views · 26 days ago
Feeling lucky for days like these @luckybrand #luckybrandpartner #MakeYourOwnLuck
5.1K views · 1 month ago
This brought me back to our lip syncing days. Had to do it! @liv #motherdaughter
101.4K views · 1 month ago
My top foundations for mature skin! @Mary Phillips @Saie @IT Cosmetics @Armani beauty #matureskin #makeup #foundation #over40 #beauty
7.4K views · 1 month ago
Date night GRWM @dyson @BaByliss @Too Faced @Mary Phillips @rhode skin @Saie @pradabeauty @DIBSBEAUTY #grwm #datenight #bob #shorthair #over40 @charlottetilbury @tarte
13.7K views · 1 month ago
You mess with her you mess with me👊 @oliviamassucci #MACscaraface #PerfectAsWeAre #BestSeatInTheHouse #mom #foryou
21.9M views · 5 years ago

Frequently asked questions

How much does Tatum charge for a sponsorship?
Tatum hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact Tatum for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify Tatum, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does Tatum have?
Tatum has 265,202 followers on TikTok.

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