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Guys, quick reminder 🤍 Our crunchy desserts need to stay refrigerated to keep that perfect crunch! The shell you see here is Belgian white chocolate + cocoa butter, so if they sit out too long — especially when it’s warm — the chocolate starts to soften and you lose that crunch. Eat it right away after pickup, or pop it in the fridge for at least 20 minutes before enjoying it 🤍 We’re open 6 days a week: Tue–Thu 11–5 Fri–Sat 11–6 Sun 11–5 Monday CLOSED 📍 2750 41st Ave, Suite E, Soquel, CA 95073 #

CAPITOLA, WE’RE READY FOR YOU 😭💕 We worked so hard today getting everything prepped for the Art & Wine Festival tomorrow! Come find our booth this weekend — we’ll be there for both days with: 🍓 Viral crunchy desserts ✨ Mini crunchy desserts 🍦 Fruit ice cream 💗 Macarons 🍪 Stuffed cookies And we made 2 special macaron flavors just for the festival: 🧀 Blue Cheese Apricot 🥓 Maple Bacon Our bakery will still be open regular hours too (Saturday 11-6, Sunday 11-5), with the full menu available there as

We’re open 💕 Come treat yourself today! We have the full menu ready — our viral crunchy desserts, viral fruit ice cream bites, macarons, stuffed cookies, honey cake, and basically everything you need to satisfy that sweet craving 😍 📍 2750 41st Avenue, Suite E, Soquel, CA 95073 Tuesday–Thursday 11–5 Friday–Saturday 11–6 Sunday 11–5 Monday closed Come see us! 🍓🍦 #santacruz #soquel #santacruzfood #bayareafoodie #sugarbakery

Happy Labor Day weekend guys💕 We know there are a lot of you in town this weekend, so come by and see us! We’re open today 11-6 and we’ll be so happy to see you. Today we have: 🍓 14 flavors of our big crunchy desserts ( 5 is GF) 💕 Mini boxes with 13 of our regular flavors all in one box 🍯 Honey cake 🌸 GF macarons 🍪 Stuffed cookies 📍 2750 41st Ave, Suite E, Soquel, CA 95073 Our hours: Monday — Closed Tuesday — 11-5 Wednesday — 11-5 Thursday — 11-5 Friday — 11-6 Saturday — 11-6 Sunday — 11-5 Come

We’re all stocked up for the long Labor Day weekend and made lots of sweet treats for you! 💕 We have plenty of our mini viral crunchy desserts, so you can grab a box and try all of our flavors at once. We also have all of our big crunchy desserts, honey cake, macarons, stuffed cookies. Whether you’re bringing something to a get-together or just craving something sweet, come by and pick out your favorites. We can’t wait to see you! 🤍 📍 2750 41st Ave, Suite E, Soquel, CA 95073 Tuesday–Thursday: 11

NEW FLAVOR ALERT 🎃🍂 We’re bringing a few new flavors this season, and the first one is our Pumpkin Pie Viral Crunchy Dessert 🤍 Starting this Tuesday! Inside: 🎃 Pumpkin pie spice white chocolate ganache 🥧 Pumpkin pie filling 🤍 White chocolate wafer crunchy layer 🍫 Crunchy Belgian white chocolate coating Sweet, creamy, crunchy, and perfect for fall. 🍂 Come by this Tuesday and be one of the first to try it! 📍 Sugar Bakery 2750 41st Ave, Suite E Soquel, CA 95073 Hours: Tuesday–Thursday: 11 AM–5 PM

We’re OPEN today! 💕✨ Come by Sugar Bakery and grab your favorites: 🍓 Our viral crunchy fruit desserts ✨ Mini crunchy desserts 🍦 Viral fruit ice creams 🍪 Stuffed cookies 💕 French macarons We’re open today 11 AM–5 PM! 📍 2750 41st Ave, Suite E, Soquel, CA 95073 Come see us! 💕 #sugarbakery #santacruz #bayareafoodie #viralfood #desserttok

We’re OPEN today! 💕✨ Come by Sugar Bakery and treat yourself to your favorites — our viral crunchy fruit desserts, French macarons, stuffed cookies, ice cream cups, and more! 🍓🥭🍫 📍 2750 41st Ave, Suite E, Soquel, CA 95073 Hours: Tuesday–Thursday: 11 AM–5 PM Friday–Saturday: 11 AM–6 PM Sunday: 11 AM–5 PM Monday: Closed Come see us! 💕 #sugarbakery #santacruz #bayareafoodie #dessertlover #viralfood

Tomorrow at Sugar Bakery 🤍 🍓 Mini Fruit bowls — 13 flavors! They’re mini versions of our viral crunchy desserts, so you can try a bunch of different flavors all in one box. 🍦 Viral Fruit Ice Cream ✨ Viral Crunchy Desserts 🍯 Honey Cake 🍪 Stuffed Cookies 🌸 French Macarons 📍 2750 41st Ave, Suite E, Soquel, CA 95073 Hours: Tue–Thu 11–5 Fri–Sat 11–6 Sun 11–5 Closed Monday #sugarbakeryco #santacruz #soquel #viralfruitdesserts #bayareafood

Our NEW ice creams will be available tomorrow! 🍦💕 Each cup includes: 🍌 Banana 🥭 Mango ×2 🍓 Strawberry ❤️ Raspberry 🫐 Blueberry 💚 Pistachio 🤎 Hazelnut $22 per cup 📍 Sugar Bakery Co. 2750 41st Ave, Suite E, Soquel, CA 95073 Hours: Tue–Thu: 11 AM–5 PM Fri–Sat: 11 AM–6 PM Sun: 11 AM–5 PM Mon: Closed #sugarbakery #viralicecream #fruiticecream #santacruzfood #soquelca

Behind every dessert is a team that truly cares. 💕 This isn’t everyone—just the amazing crew who worked today. Each person brings something special to our bakery, and I couldn’t do this without them. Thank you for everything you do, every single day. I’m so blessed to work alongside all of you. ❤️ 📍 Sugar Bakery Co. 2750 41st Avenue, Suite E Soquel, CA 95073 🕒 Hours: Tuesday–Thursday: 11 AM – 5 PM Friday–Saturday: 11 AM – 6 PM Sunday: 11 AM – 5 PM Monday: Closed #santacruz #soquel #sugarbakeryc