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Setting your white balance couldn't be easier with Sony -- all you need is your camera's body cap! 📷 Thanks for this helpful reminder and tutorial @Luvince Tilus Just one more way Sony gear is designed to make your shooting workflow easier. #SonyAlpha

Experience the imagery of Sony RIALTO 65, a new Camera Extension System for Sony VENICE 2. Captured with its 65mm image sensor, this sample footage showcases the depth, detail and spatial expression that RIALTO 65 brings to visual storytelling. See how its large image area renders subjects with a sense of presence while naturally capturing the atmosphere and depth of the surrounding environment. RIALTO 65 combines the expressive possibilities of the 65mm format with the acclaimed color science o

With results like these, can you blame him? 😮‍💨 10/10 recommend taking notes from @Hayden | Wildlife Photographer and bringing your camera with you everywhere you go. All photos captured on his Sony Alpha 1 II + A7R VI + a variety of GM lenses including the 600mm F4 GM, 100mm F2.8 Macro GM, 16-35mm F2.8 GM II, 200-600mm F5.6-6.3 G, and 50-150mm F2 GM. #SonyAlpha

@Kayli King is living the dream (living on a boat in the Maldives AND saving time editing?!) ✨ Want to spend less time editing and more time shooting with your Sony camera? Head to the link in our bio to download the Sony Creators’ App and learn how to use Creative Looks to get your ideal look straight out of camera 📸 #SonyAlpha #SonyCreatorsApp

What makes the perfect camera kit? @@downtofowler shows us why the Sony Alpha 7R V paired with the 24-70mm F2.8 G Master II and 100-400mm F4.5-5.6 G Master OSS is his. “The Sony Alpha 7R V, with its 61-megapixel sensor, gives me peace of mind knowing that I can crop into an image without sacrificing quality or sharpness … I can confidently say that the Sony Alpha 7R V is the perfect camera for capturing professional quality wildlife photos while also enabling high-quality 4k videos. With the 24-

"Greenland is a place where wildlife encounters can happen in the most challenging light. Shooting with the new Sony Alpha 100-400mm f/4.5 G Master gave me the versatility to get closer to the wildlife while maintaining the flexibility to work in the soft, often dim Arctic light.” — @drew.simms 🐻‍❄️🧊🔭 Paired with his Sony Alpha 1 II, this is an exceptional combo for wildlife photography. Together, they deliver the reach, speed, and detail to make the most of once-in-a-lifetime encounters. Tap th

"The new Sony RX10 V camera feels like it was made for us moms who want the beautiful shots but still want to be in the moment. A few things I truly love about it are the 24–600mm lens all in one!! so you never have to stop and change lenses.. a game changer! Lightweight and easy to bring along on every single adventure, slow motion to make those little moments last a little longer, and simple enough to pick up and shoot without a huge learning curve! Our babies are only this little once and

Worth the tilt 🔥🔥😮‍💨 Shot by @Anthony at the C-Bracket Horse Barn in Casper, Wyoming, on the Sony FX6. #SonyAlpha #cinematicvideo

Portraits with @Drue and his favorite camera - the ultimate high-resolution portrait camera, the Sony Alpha 7R VI . “It has been my daily driver and I keep reaching for it. The files are actually insane. The eye autofocus does not miss even wide open, and I can crop in 5x and everything stays tack sharp" 📸 - Drue. which portrait is your favorite? model: Tanzima Hekmatyar. #SonyAlpha

Go longer. Go lighter. Get closer to the action. ⚡ Introducing the NEW Sony 400mm F4.5 GM OSS and 600mm F6.3 GM OSS lenses! The exceptional sharpness, beautiful bokeh, and high-speed autofocus you expect from G Master super telephoto primes, now in remarkably lightweight, balanced designs. From birds in flight to action on the field, follow fast-moving subjects with the speed and clarity to make every detail count. Tap the link in our bio to explore both new lenses + preorder yours now. #SonyAlp

Introducing the NEW Sony 8-14mm F3.5 Fisheye G lens, Sony’s first E-Mount fisheye lens. 🐟🫪🔍 A new versatile lens built for you to create with your Sony gear like never before — with advanced autofocus so you never miss a second of the action. ✅ Incredibly small, lightweight design ✅ Corner-to-corner sharpness ✅ Excellent optical performance ✅ High performance AF for both stills and video ✅ Minimal focus breathing ✅ On-lens controls, durable design Get ready to go WIDE. Learn more + preorder your

In case you missed it — we announced the all-new Sony RX10 V this morning. 🔭 Built with a fixed 24–600mm ZEISS® lens, AI-powered autofocus, 30 fps blackout-free shooting in one compact, travel-ready camera. Who's adding it to cart today? Learn more and pre-order through the link in our bio. #SonyAlpha #SonyRX10V