Sony Alpha✓

"I used the new Sony FX5 across two very different environments: a controlled studio setup with a dancer, and real-world travel scenarios where light, weather, and moments were constantly changing. The goal was to push the camera beyond a traditional spec showcase, and see how it performs as a compact cinema tool for both planned and unexpected moments.” - @Thomas Goh ... mission accomplished 👏🎥 Filmed also with the Sony 24-70mm F2.8 GM II, FE 16-35mm F2.8 GM II, FE 70-200mm F2.8 GM II. Have y

Let us break it down. 👉🔭 One camera with a fixed 24–600mm lens, AI-powered autofocus — built for wildlife photographers, travelers, parents on the sidelines, birders, and anyone ready to step up their game — without the hassle of carrying any lenses. Learn more + preorder now through the link in our bio. ⚡️ #SonyAlpha #SonyRX10V

Want to seamlessly control your Sony camera remotely? All you need is the free Sony Monitor + Control app. Here's a breakdown from @Chris Brockhurst on how the Sony M+C app has expanded his capabilities and streamlined his content creation workflow. How do you leverage the Monitor + Control app? #SonyAlpha

Looking for the perfect flash digi-cam?? 📸 Take notes from @margaret_johnsonn and grab the RX100 VII to level up your pics. Linked in our bio. #SonyAlpha

From the looks of it, it's not so "little", you're killing it @keegan.Greene 👏👏👏✨ "I use the Alpha 7 IV for it’s flexibility shooting both photo and video, since it has 33MP for stills and I’m able to use SLOG-3 then color grade it in post to give it my own style. It's perfect for my traveling." - Keegan. This camera is currently on sale, $500 off! Tap the link in our bio to add it to your kit, so you can make one of thes videos yourself, sooner than later ⚡ #SonyAlpha

Meet the NEW Sony FX5. 🎥 The cinema camera you’ve been waiting for. It’s light enough to move fast on set, and powerful enough to never compromise. Get excited for: • New full-frame stacked Exmor RS sensor — 16.6MP with 15+ stops of dynamic range • BIONZ XR2 with built-in AI processing unit for subject recognition & tracking • 3:2 Open Gate — 5K 60p | 4.5K 120p | FHD 240p • Internal 16-bit X-OCN RAW • Dual Gain — cleaner shadows, wider dynamic range • Three base ISO • AI-based subject recognitio

The Sony A9 III is built to keep up with even the fastest subjects, perfect for taking with you to photograph fast-moving wildlife. Shots by @Kyrke with his Sony Alpha 9 III + 300mm F2.8 G Master. "I found it a perfect setup, especially as a first timer in Africa." - Kyrke. 👏👏#SonyAlpha

📸 Photographing eagle hunters in Kyrgyzstan >>>> 🇰🇬 "This experience alone was worth the trip! I used a Sony Alpha 7R V to take these photos, which is my go-to camera body for photography." - @paigetingey ✨🦅 #SonyAlpha

"Capturing this moment was only possible thanks to the new Sony 100–400mm F4.5 GM lens. The constant f/4.5 aperture let me keep enough light in these challenging pre-sunrise conditions, while maintaining the reach needed to film without disturbing the animal. Paired with the Sony A7R VI, the experience was exceptional. Its autofocus tracked the cheetah effortlessly, even in the low light, while the camera’s outstanding video quality preserved the fine detail and natural colours."- @luke_flako 💯👏

You never forget your first (time seeing a new species, after many days in the wild) 🥹 @iveyexplores visited Louisiana during their Grand Isle Migratory Bird Festival and photographed her first Summer Tanager with her Alpha 7 IV paired with her Sony FE 200-600mm f/5.6-6.3 G OSS. 🕊️#SonyAlpha

In case you missed it — we announced the all-new Sony RX10 V this morning. 🔭 Built with a fixed 24–600mm ZEISS® lens, AI-powered autofocus, 30 fps blackout-free shooting in one compact, travel-ready camera. Who's adding it to cart today? Learn more and pre-order through the link in our bio. #SonyAlpha #SonyRX10V

Reach further. Carry less. 🔭 Introducing the Sony RX10 V — nine years in the making, and worth the wait. ✅ 24–600mm F2.4–F4.0 fixed ZEISS® lens — wide to super telephoto, no lens changes needed ✅ AI-powered Real-Time Recognition AF + 30 fps blackout-free ✅ 20.1 MP 1.0 stacked sensor with BIONZ XR + integrated AI chip ✅ Upgraded video features ✅ Compact, travel-ready design Wildlife. Birds. Sports. Travel. Macro. Everyday life. The RX10 V does it all — without carrying any lenses. Pre-order now