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SONOFF
Followers
79.7K
Total likes
390.5K
Videos
685
Following
41
🎁 Free analysisfor SONOFF

Known for

📊 Engagement & reach

Recent videos · views
Apr 26latest
Engagement rate · Building
0.72%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
570
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
589.8K
Measured across recent posts — that’s 7× their follower count, the reach a sponsored video actually earns.
Typical video
3.8K–248K views
Half of recent videos land in this range (median 149.5K) — the reliable floor a sponsored video earns, not just the average lifted by the odd viral hit.
View consistency · Variable
21/100
How steady views are across recent videos — reach is hit-driven, so a campaign lives or dies on catching a spike.
Posting cadence
0.4 / week
A more selective poster — each video gets room to breathe.
Follower / following
1.9K×
Follows just 41 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.

🏷️ Niche & audience

Content niche
Home, Furniture & Appliances
The lane this creator is known for — match it to your product for the most native-feeling collab.

📹 Recent videos

Latest posts straight from SONOFF's TikTok.

@sonoff_global

💡 Facts

👁️Averages 589.8K views per stream.
📤Posts about 0.4× per week.
💬0.72% engagement rate.
🏅Earned the 10K Followers for passing 10K followers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 44% Female 56%
Age · peak 18-24
13-1718%
18-2440%
25-3424%
35-4410%
45+8%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Audience language
  • English88%
  • Other12%
Likely interests
EntertainmentLifestyleTrending

🕵️ Fake follower check

Estimated
52/100
Fair Credibility score
77%
Mixed Real audience
Medium Fake-follower risk
High Data confidence
  • Est. 77% real, active audience · Medium fake-follower risk.
  • Engagement (~7.4× of followers engage each post) is around typical for TikTok.
  • Organic base — far more followers than accounts it follows.
  • 0.72% engagement — below the ~11% typical for this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

About

SONOFF, your smart home choice. Welcome to the official SONOFF account.

📸 Gallery

Recent content

🩶 Who said smart switches have to look boring? Meet the SONOFF SwitchMan Zigbee Smart Wall Switch in the new Dim Gray. Would this shade fit your home? 😉 #SONOFF #ZBM5 #ForYou #Zigbee #SmartHome
105.2K views · 1 day ago
👀 Your smart switch just got a new look. The SONOFF SwitchMan Zigbee Smart Wall Switch is now available in Dim Gray. 🩶 A fresh shade for your smart home. #SONOFF #ZBM5 #FYP #Zigbee #SmartHome
248K views · 2 days ago
🎃👻 Boo! Halloween Is Here! Wishing you a boo-tiful Halloween filled with sweet treats and spooky surprises! 🧡✨ #SONOFF #SmartHome #HappyHalloween #Halloween2026 #FYP
600 views · 3 days ago
🚀 Meet the SONOFF Zigbee Bridge Pro Gen2 | ZBBridge-PR2! 🌉 One bridge, more possibilities. Connect your Zigbee devices to Apple Home, Google Home, Alexa, SmartThings, and Home Assistant through Matter. 📡 Connect up to 128 devices with Zigbee Routers. 🏠 Local scene automation keeps your Zigbee devices working together, even without internet or cloud services. 🔔 Built-in audible alarms add another layer to your smart home security. More compatibility. More control. One smarter home. #SONOFF #ZBBri
3.8K views · 4 days ago
Matter, meet more local control. 😍🌐 SONOFF SenseGuard Presence Core 24G | SNWF-06P24 More precise presence detection. More flexible configuration. #SONOFF #SNWF06P24 #Matter #OpenEdge #SmartHome
672 views · 5 days ago
🚀 Meet the new SONOFF SenseGuard Presence Core 24G | SNWF-06P24! 🌐 Matter connectivity, with more local control. With the OpenEdge Local Web Console, configure advanced settings locally while keeping your Matter ecosystem connected. 🎯 7 configurable detection zones 🧠 24GHz radar with spatial learning to reduce false triggers More flexibility. Better integration. Smarter presence automation. #SONOFF #SNWF06P24 #Matter #OpenEdge #SmartHome
3.5K views · 6 days ago
⚡ 10A or 16A? There’s a MINI for your needs. 👀 Unboxing the SONOFF MINI-1GS10. 📦 10A for everyday devices like lights and fans. Need up to 16A? Check out the MINI-1GS. 💬 What would you use the MINI-1GS10 to control? #SONOFF #MINI1GS10 #MINI1GS #SmartHome #Matter
161.3K views · 7 days ago
🚀 The SONOFF MINI-1GS10 is now available! Looking for smart control for your everyday devices? 🧐🏠 ⚡ 10A or 16A? The MINI-1GS10 supports loads up to 10A, ideal for everyday devices like lights and fans. For high-power applications up to 16A, choose the MINI-1GS. ✨ Matter Compatibility: Works with Apple Home, Google Home, Alexa, SmartThings, Home Assistant, and more. 🔓 Open API Integration: Connect with open-source platforms and build custom automations. 💻 Local Web Control: Manage your device thr
5.6K views · 8 days ago
More than just watts. ⚡ Track your washing machine’s power and get notified when the cycle ends. #SONOFF #MINI1GP #EnergyMonitoring #HomeAutomation #SmartHome
149.5K views · 9 days ago
Why should your lights have only one control point? 🤔 NSPanel Pro + TX Gen2 Control them from the switch, smart panel, or your phone. #sonoff #nspanelpro #smarthome #techgadget #apartmentdecor
3.6M views · 3 months ago
Your switch does ONE thing? 🤣 NSPanel Pro Gen2 ⚡ Controls loads • runs scenes • bridges devices — all in one 😏 #NSPanelProGen2 #NSPanel #sonoff #smarthome #summer
1.4M views · 5 months ago
Tight space? It fits now 👀 SONOFF Fusion. Built to Fit, Designed to Fusion. #FusionSeries #earthday #justgolive #smarthome #sonoff
1.4M views · 6 months ago

Frequently asked questions

How much does SONOFF charge for a sponsorship?
SONOFF hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact SONOFF for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify SONOFF, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does SONOFF have?
SONOFF has 79,695 followers on TikTok.

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