SoFi✓ Add us as a preferred source on Google

TikTok @sofi Finance & Investing

⚔ Compare ☆ Follow Own this channel?

🔄 Data last refreshed 8 days ago

🤝

Make a deal with SoFi

🔒 Paid proposals held safely in escrow — released only when the work's approved.

Followers

180.1K

Total likes

1.9M

Videos

761

Following

207

🎁 Free analysisfor SoFi

🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

Known for

Pro basketball player, @cameron_brink, knows every woman deserves a chance at financial independence. That’s why we’re partnering with her to launch the Give Her Credit Program. To celebrate the 50th anniversary of the Equal Credit Opportunity Act, we’re awarding $10K to 50 projects that support women’s financial independence. Learn more and see rules at SoFi.com/givehercredit or the link in our bio to enter now through 11/13/24 🏀

8.7M views Pro basketball player, @cameron_brink, knows every woman deserves a chance at financial independence. That’s why we’re partnering with her to launch the Give Her Credit Program. To celebrate the 50th anniversary of the Equal Credit Opportunity Act, we’re awarding $10K to 50 projects that support women’s financial independence. Learn more and see rules at SoFi.com/givehercredit or the link in our bio to enter now through 11/13/24 🏀

You have the same opportunity—to reset your financial mindset, to set new goals and go bigger with your ambitions. And SoFi, the Official Bank of the @nba, is ready to help you get there. What part of your finances do you want to start at zero this season? #NBA #celtics

1.7M views You have the same opportunity—to reset your financial mindset, to set new goals and go bigger with your ambitions. And SoFi, the Official Bank of the @nba, is ready to help you get there. What part of your finances do you want to start at zero this season? #NBA #celtics

Crypto can be transferred across borders in seconds. That's just one reason it's changing how people think about financial assets. With SoFi Crypto, you can buy, sell, and hold 25+ cryptocurrencies on a platform built with the safeguards of a regulated bank. #crypto #cryptocurrency #cryptok

711.7K views Crypto can be transferred across borders in seconds. That's just one reason it's changing how people think about financial assets. With SoFi Crypto, you can buy, sell, and hold 25+ cryptocurrencies on a platform built with the safeguards of a regulated bank. #crypto #cryptocurrency #cryptok

For a lot of people, the reason to invest isn't a number. It's the people counting on them. Build your own portfolio or let us build one for you, with access to stocks, ETFs, alternative investments, and more. Get started with the link in bio. #investing #finances #moneymindset

633.1K views For a lot of people, the reason to invest isn't a number. It's the people counting on them. Build your own portfolio or let us build one for you, with access to stocks, ETFs, alternative investments, and more. Get started with the link in bio. #investing #finances #moneymindset

📊 Engagement & reach

Engagement rate · Building

1.36%

Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.

Avg likes / video

2.4K

Typical likes on a recent post — the clearest proof of how hard the audience reacts.

Avg views / video

Measured across recent posts — that’s 6× their follower count, the reach a sponsored video actually earns.

Posting cadence

0.11 / week

A more selective poster — each video gets room to breathe.

Follower / following

870×

Follows just 207 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.

🏷️ Niche & audience

Content niche

Finance & Investing

The lane this creator is known for — match it to your product for the most native-feeling collab.

📹 Recent videos

Latest posts straight from SoFi's TikTok.

@sofi

💡 Facts

👁️Averages 1M views per stream.

📤Posts about 0.1× per week.

💬1.36% engagement rate.

🏅Earned the 100K Followers for passing 100K followers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split

Male 68% Female 32%

Age · peak 18-24

13-1713%

18-2434%

25-3424%

35-4416%

45+13%

Top geographies

United States34%
India11%
United Kingdom8%
Brazil6%
Indonesia5%

Likely interests

Personal FinanceInvestingCryptoBusiness

🕵️ Fake follower check

Estimated

75/100

Good Credibility score

88%

Real Real audience

Low Fake-follower risk

High Data confidence

Est. 88% real, active audience · Low fake-follower risk.
Strong engagement (~5.7× of followers engage each post) — an active, real audience.
Organic base — far more followers than accounts it follows.
Verified account.
1.36% engagement — below the ~12% typical for this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

About

The finance company that’s helping people get their money right. NMLS 696891

📸 Gallery

Recent content

Champions don’t happen by luck. We had the honor of experiencing the championship attitude at the heart of Notre Dame Athletics by working with the student-athletes that fuel this partnership. Play like a champion. Bank, borrow, and invest like a champion. Champions choose SoFi.

178 views · 8 days ago

Payments are only one use case. From digital identity to tokenized assets and utility coins, blockchain technology offers new ways value can move and be verified. If you're curious about where it's headed, SoFi Crypto makes it easy to buy, sell, and hold 25+ cryptocurrencies—all on a platform with the safeguards of a bank. #crypto #investing #tokenizedassets #digitalassets #finance

389 views · 9 days ago

Financial independence isn't a number. It's the day work becomes optional. Get up to $1,000 in stock when you open and fund a new account. Plus, enjoy an all-in-one investing platform. ✨ Use the link in bio to get started.

264 views · 11 days ago

America is producing more oil than ever before, becoming the biggest producer globally, with other countries not far behind. Kathy Kriskey, commodity strategist at Invesco, joined Liz this week to discuss how markets are shifting in response to war, tariffs, AI infrastructure build-out and the Super El Niño. Tune in to The Important Part on Youtube for more. #oilproduction #investing #finances #moneymindset

1.3K views · 12 days ago

For a lot of people, the reason to invest isn't a number. It's the people counting on them. Build your own portfolio or let us build one for you, with access to stocks, ETFs, alternative investments, and more. Get started with the link in bio. #investing #finances #moneymindset

633.1K views · 13 days ago

Crypto can be transferred across borders in seconds. That's just one reason it's changing how people think about financial assets. With SoFi Crypto, you can buy, sell, and hold 25+ cryptocurrencies on a platform built with the safeguards of a regulated bank. #crypto #cryptocurrency #cryptok

711.7K views · 15 days ago

Inventory is one of the most important metrics for understanding today’s housing market. 🏡 Tune in to The Important Part for insights. #mortgagerates #housingmarket #homebuying

5.2K views · 18 days ago

At SoFi, we believe crypto is part of the future of financial services — global, instant, and always on. We're the first nationally chartered retail bank where retail customers can buy, sell, and hold 25+ cryptocurrencies all on the same app where you bank, borrow, and invest. Get started at the link in bio.

464.2K views · 20 days ago

Jonathan Miller says waiting for mortgage rates to fall could come at a cost. 💰 Watch the full episode on Youtube to hear more.

395 views · 20 days ago

Brian Belski breaks down the three rules for disciplined investing: Stop chasing stocks, pay attention to earnings, and tune out the noise. Catch the full episode on Youtube. 💸 #investing #finance #stocks

381 views · 22 days ago

You have the same opportunity—to reset your financial mindset, to set new goals and go bigger with your ambitions. And SoFi, the Official Bank of the @nba, is ready to help you get there. What part of your finances do you want to start at zero this season? #NBA #celtics

1.7M views · 1 year ago

Pro basketball player, @cameron_brink, knows every woman deserves a chance at financial independence. That’s why we’re partnering with her to launch the Give Her Credit Program. To celebrate the 50th anniversary of the Equal Credit Opportunity Act, we’re awarding $10K to 50 projects that support women’s financial independence. Learn more and see rules at SoFi.com/givehercredit or the link in our bio to enter now through 11/13/24 🏀

8.7M views · 1 year ago

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

Stash 48%

Good Money Guide 48%

Sarmaaya Financials 46%

Paul Barron 42%

allincrypto_com 41%

Nischa 40%

More like this

Frequently asked questions

How much does SoFi charge for a sponsorship?

SoFi hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.

How do I contact SoFi for a brand deal or collaboration?

Send a paid deal or collab request right here on SocialDB — we notify SoFi, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.

How many followers does SoFi have?

SoFi has 180,147 followers on TikTok.

Auto-generated from TikTok's public data — no affiliation with or endorsement by SocialDB. Is this you? Claim it · Remove

SoFi✓ Add us as a preferred source on Google

Make a deal with SoFi

Known for

📊 Engagement & reach

🏷️ Niche & audience

📹 Recent videos

💡 Facts

👥 Audience demographics

🕵️ Fake follower check

About

📸 Gallery

Recent content

🔀 Audience overlap

More like this

Frequently asked questions

✉ Message SoFi

🎤 Event / appearance with SoFi