SoFi✓ Add us as a preferred source on Google
🔄 Data last refreshed 4 days ago
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Make a deal with SoFi
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
185.1K
Total likes
2M
Videos
806
Following
210
💰 Suggested sponsorship rate
$18.5K – $30.1K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor SoFi
Known for
📊 Engagement & reach
Recent videos · views
Oct 15latest
Engagement rate · Building
1.36%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
2.5K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
924.8K
Measured across recent posts — that’s 5× their follower count, the reach a sponsored video actually earns.
Typical video
479–5.8K views
Half of recent videos land in this range (median 841) — the reliable floor a sponsored video earns, not just the average lifted by the odd viral hit.
View consistency · Spiky
0/100
How steady views are across recent videos — reach is hit-driven, so a campaign lives or dies on catching a spike.
Posting cadence
0.1 / week
A more selective poster — each video gets room to breathe.
Follower / following
881×
Follows just 210 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Finance & Investing
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 924.8K views per stream.
📤Posts about 0.1× per week.
💬1.36% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
Gender split
Male 68% Female 32%
Age · peak 18-24
13-1713%
18-2434%
25-3424%
35-4416%
45+13%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Audience language
- English88%
- Other12%
Likely interests
Personal FinanceInvestingCryptoBusiness
🕵️ Fake follower check
Estimated75/100
Good
Credibility score
88%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 88% real, active audience · Low fake-follower risk.
- Strong engagement (~5× of followers engage each post) — an active, real audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 1.36% engagement — below the ~4.1% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
About
The finance company that’s helping people get their money right. NMLS 696891
📸 Gallery
Recent content
Life comes at you fast, but your bank account doesn't have to suffer for it. When weddings, baby showers, and bucket-list trips all hit at the exact same time, trying to save from one general bucket is a recipe for chaos. Try this system to simplify the savings process--no mental math, no guilt, just automated goals. And follow @sofi for more ways to be prepared for when life gets expensive. #budgeting #finances #expense #moneymindset #sofivaults
116 views · 4 days ago
He’s usually behind the camera, but at the first meeting of the Smart Money Social Club @davidsuh stepped up to the SoFi Money Mic to give us his best angle on money. Follow us for more smart money takes from your favorite personalities. #moneymic #davidsuhphoto #finances #budgeting #business
408 views · 7 days ago
As housing costs rise, younger generations are rethinking what financial security looks like. @kylascan explores why building a safety net today may be the most important step to take right now. #americandream #financialsecurity #littletreateconomy #kylascanlon #budgetingtips
923 views · 7 days ago
When buying a home feels impossible, spending on little treats starts to make more sense. 🏠 Kyla Scanlon explains the economics behind “little treats” and why unobtainable financial goals may be changing how people spend. Follow us for more! #littletreats #finance #money #budgeting
841 views · 10 days ago
The camera loves Emily Didonato and the SoFi Money Mic did too. Hit that follow button to fill your feed with more smart money convos. #money #finance #Budgeting #emilydidonato
398 views · 12 days ago
3 Things To Know About ETF Investing (Even if you’re just getting started). Learn the key features of ETFs (Exchange-Traded Funds) and how they can offer exposure to a range of investments in one fund. #investing #ETFs #alternativeinvesting #beginnerinvestors #finance
479 views · 13 days ago
@emmagrede's success didn't happen overnight. The Good American Co-Founder and CEO reflects on two decades of hard work, setbacks, and lessons that shaped her career. You don’t want to miss this episode! Check it out on Youtube.
629 views · 14 days ago
On or off the field, NFL quarterback Josh Allen is used to running the plays. Things got a little confusing on set at the latest SoFi commercial shoot.
687.1K views · 14 days ago
At the first meeting of the Smart Money Social Club, we brought the SoFi Money Mic to @kendalltoole—and she didn’t sweat a single question.
735 views · 17 days ago
@emmagrede says it’s time to start thinking about your life in decades. 👀 Do you agree? Let us know in the comments! #emmagrede #investing #finance #career #entrepreneur
5.8K views · 18 days ago
You have the same opportunity—to reset your financial mindset, to set new goals and go bigger with your ambitions. And SoFi, the Official Bank of the @nba, is ready to help you get there. What part of your finances do you want to start at zero this season? #NBA #celtics
1.7M views · 2 years ago
Pro basketball player, @cameron_brink, knows every woman deserves a chance at financial independence. That’s why we’re partnering with her to launch the Give Her Credit Program. To celebrate the 50th anniversary of the Equal Credit Opportunity Act, we’re awarding $10K to 50 projects that support women’s financial independence. Learn more and see rules at SoFi.com/givehercredit or the link in our bio to enter now through 11/13/24 🏀
8.7M views · 2 years ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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Frequently asked questions
How much does SoFi charge for a sponsorship?
SoFi hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact SoFi for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify SoFi, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does SoFi have?
SoFi has 185,111 followers on TikTok.
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