SOBs Add us as a preferred source on Google
🔄 Data last refreshed 12 hours ago
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Make a deal with SOBs
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
1.6K
Total likes
14.7K
Videos
191
Following
159
💰 Suggested sponsorship rate
$116 – $189 / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor SOBs
Known for
3.6K views
Come see the next gen of legends at📍200 Varick St. #nyc #nycmusic #legends #hiphop #musicvenue
📊 Engagement & reach
Engagement rate · Average
4.94%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
77
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
5.8K
Measured across recent posts — that’s 4× their follower count, the reach a sponsored video actually earns.
Posting cadence
0.33 / week
A more selective poster — each video gets room to breathe.
Follower / following
9.8×
Follows just 159 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
💡 Facts
👁️Averages 5.8K views per stream.
📤Posts about 0.4× per week.
💬4.94% engagement rate.
🕵️ Fake follower check
Estimated60/100
Fair
Credibility score
80%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 80% real, active audience · Low fake-follower risk.
- Strong engagement (~3.7× of followers engage each post) — an active, real audience.
- 4.94% engagement — below the ~15% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
About
WHERE LEGENDS ARE MADE
📸 Gallery
Recent content
Throw back to when Kendrick Lamar performed in NYC for the first time at SOB’s❗️ #kendricklamar #rappers #fypシ #hiphopmusic
261 views · 2 days ago
In honor of the 10th year anniversary of Blonde SOB’s held a live jazz tribute to Frank Ocean🎷 Join us for more live jazz! 📍204 Varick St sobs.com #frankocean #tribute #anniversary
812 views · 24 days ago
This Friday, learn to dance bachata at ¡Baila Bachata! At SOB’s 🪇 Food + drinks all night🍹, and happy hour specials live performances with @pielcaneladancers Grab your tickets now at sobs.com! #bachata #nyc #danceclass
1.5K views · 2 months ago
Y2k is back!!💋2000s vs 2010s party 💿 ✨ Friday July 3 at SOB’s 12am - Late Party to all of the music of your childhood!!⭐️ Late night happy hour + Y2K themed drinks🍸 Free entry w/ RSVP from 12-12:30am 204 Varick St. Link in bio #nyc #y2k #club #2000s #livemusic
1.4K views · 2 months ago
SOB’s Y2k party caught on vhs 📼✨ Want to hear your favorite early 2000s songs? Join us July 3rd 11pm - Late for our Y2k party!! 204 Varick St. Tix at sobs.com #nyc #sobs #nightclub #y2k #events
1.8K views · 2 months ago
Wanna learn how to vogue?💃🏽🕺🏽🏳️🌈 These are the 5 vogue Elements you’ll learn with haus of telfar at our Vogue Dance Class June 25th at 6pm✨ 204 Varick St. Join us for beginner-friendly, interactive lessons with happy hour deals + themed-drinks! Tix at sobs.com #danceclass #hausoftelfar #vogue #nyc #pride
42.2K views · 2 months ago
SOBs where legends are made🙏 Throwback to Mac Millers show in 2010🕊️❤️ #nyc #hiphop #macmiller
2.7K views · 5 months ago
Which side are you repping? 🔥👀 Pull up to Biggie’s Lounge on Wed, Apr 15th @ SOBs as we bring the ultimate EAST vs WEST vs SOUTH throwback party to life. No skips—just old-school classics all night. #hiphop #nyc #westcoast #eastcoast #southcoast
2.8K views · 5 months ago
Come see the next gen of legends at📍200 Varick St. #nyc #nycmusic #legends #hiphop #musicvenue
3.6K views · 5 months ago
Don Toliver fans this is the night for you!! PU tomorrow🔥🔥 📍SOB’s 204 Varick St. #octane #dontoliver #nyc #nycnightlife #fyp
1K views · 6 months ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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Find more →Frequently asked questions
How much does SOBs charge for a sponsorship?
SOBs hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact SOBs for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify SOBs, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does SOBs have?
SOBs has 1,560 followers on TikTok.
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