SMU✓ Add us as a preferred source on Google
🔄 Data last refreshed 1 day ago
🤝
Make a deal with SMU
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
12.2K
Total likes
171.3K
Videos
659
Following
63
💰 Suggested sponsorship rate
$87 – $141 / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor SMU
Known for
6.6K views
#firstdayofschool #campuslife #smu #mustangs #CollegeTok
📊 Engagement & reach
Recent videos · views
Aug 20latest
Engagement rate · Building
2.14%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
260
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
4.3K
Measured across recent posts — the real reach a sponsored video earns.
Typical video
2.2K–6.6K views
Half of recent videos land in this range (median 2.7K) — the reliable floor a sponsored video earns, not just the average lifted by the odd viral hit.
View consistency · Consistent
70/100
How steady views are across recent videos — a predictable reach a brand can plan around.
Posting cadence
1.9 / week
A more selective poster — each video gets room to breathe.
Follower / following
193×
Follows just 63 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
💡 Facts
👁️Averages 4.3K views per stream.
📤Posts about 2.1× per week.
💬2.14% engagement rate.
🏅Earned the 10K Followers for passing 10K followers.
🕵️ Fake follower check
Estimated61/100
Fair
Credibility score
80%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 80% real, active audience · Low fake-follower risk.
- Engagement (~0.4× of followers engage each post) is around typical for TikTok.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 2.14% engagement — below the ~15% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
About
Official TikTok of your favorite private university. Pony Up!
📸 Gallery
Recent content
There's a whole city to experience through SMU 🐎 Next stop: Klyde Warren Park with Jason Ky '28, junior sports management major and DFW native. #SMU #KlydeWarrenPark #DallasTexas #CollegeLife #ThingsToDoInDallas
2.7K views · 6 days ago
meet Professor Eric Larson, associate professor of computer science at SMU Lyle. his research explores how machine learning can transform health, from diagnosis to patient care. it's also what makes an SMU education different: students learning directly from researchers pushing the boundaries of their field. Hashtags: #SMU #MachineLearning #AI #HealthTech #ComputerScience #STEM #ResearchTok #HigherEd #Dallas #ProfessorTok
2.4K views · 10 days ago
Welcome to the 214 📍🐎
2K views · 11 days ago
SMU Career Fair: Where new connections turn into great opportunities!
1.9K views · 12 days ago
We love all dogs, but the dogs on the boulevard are our favorite! 💙 🐶
2.4K views · 14 days ago
Mustangs... it's time to Pony Up!
9.4K views · 20 days ago
what's your favorite new spot? new semester, new dining lineup 🍂 the starbucks at fondren got a whole glow up, there's a new spot in HT called choolaah with quick grubhub ordering, and don't sleep on a true hilltop staple, mac's place. #SMU #CampusDining #DallasEats #SMUCampus #Choolaah
9.7K views · 24 days ago
2.2K views · 27 days ago
#firstdayofschool #campuslife #smu #mustangs #CollegeTok
6.6K views · 1 month ago
There's a whole city to experience through SMU 🐎 Next stop: Uptown and West Village with Addison '28. #SMU #UptownDallas #DallasTexas #CollegeLife #ThingsToDoInDallas
4K views · 1 month ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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Frequently asked questions
How much does SMU charge for a sponsorship?
SMU hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact SMU for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify SMU, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does SMU have?
SMU has 12,158 followers on TikTok.
✉ Message SMU
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🎤 Event / appearance with SMU
Booking an event / appearance is a Pro feature. Upgrade to book SMU for an in-person or virtual appearance — payment held safely in escrow until the event is done.
- ✓ Book them for events, livestreams, panels & more
- ✓ SMU gets notified by email
- ✓ Fee held in escrow, released after the appearance
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